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http://dx.doi.org/10.5762/KAIS.2017.18.5.681

An Empirical Study on Evaluation of Agricultural Machinery Expo Using IPA Analysis  

Kwon, Se-In (Department of Business Administration, Dankook University)
Yang, Jong-Gon (Department of Business Administration, Dankook University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.5, 2017 , pp. 681-691 More about this Journal
Abstract
This empirical study evaluated the 2016 Cheonan KIEMSTA(Korea International Exhibition of Machinery, Equipment, Science and Technology for Agriculture) based on an exhibitor's view. A total of 15 items of importance and performance were selected and 4 quadrants were analyzed for further analysis. The results revealed the following significant factors:concentration region with generating sales, exploring market opportunities in a new region, and meeting key decision makers; the Overkill region with collecting information regarding thecompetitor's product, demonstrating thecompany's capability, increasing staff's trade show experience, and training the sales teams; Low priority region with discovering new products, exploring export opportunities in a foreign market, and gaining an edge over competitors who are not exhibiting; and Keep up the work region bymaintaining relationships with existing customers, collecting market information, benchmarking competitor's position, introducing new product, and motivating sales people.
Keywords
Empirical Study; Firm; Trade Show; Exhibition; Importance-Performance Analysis(IPA); Korea International Exhibition of Machinery Equipment; Science and Technology for Agriculture(KIEMSTA);
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Times Cited By KSCI : 2  (Citation Analysis)
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