• 패션정보와 기술
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• 제12권
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• pp.55-62
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• 2015

• Journal of Korea Trade
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• 제23권3호
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• pp.105-117
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• 2019

Purpose - Underdog positioning is often used to evoke a positive attitude when interacting with consumers. However, little research has been conducted on the market competition structure and innovation contexts in which underdog positioning produces the most impact. This research aims to investigate unexplored boundary conditions of underdog positioning and addresses two issues: market structures (oligopoly vs monopolistic competition) and perceived firm innovativeness (PFI). Design/methodology - Two one-way ANOVA designs (market structures: monopolistic competitions vs. oligopoly; perceived frim innovativeness: strong vs. weak) were randomly assigned to 297 graduate and undergraduate students (52 % female) majoring in business. Study 1 examined the effect of underdog positioning on consumer attitudes in the different market structures. Study 2 investigated the relationship between underdog effect and consumer attitudes through viewing conditions that varied in PFI. Findings - Drawing on the results of the study, the authors conclude that underdog positioning is effective to generate more positive consumer attitudes when employed in the market structure of monopolistic competition rather than oligopoly. Moreover, both underdog and top dog positioning are likely to generate more positive consumer attitudes when accompanied with strong PFI than weak PFI. Originality/value -This is the first study to distinguish between monopolistic competition and oligopoly market structures with underdog positioning as well as to demonstrate a positive effect of PFI, regardless of the type of brand narratives.

• 한국조경학회지
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• 제36권5호
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• pp.13-25
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• 2008

전 세계적으로 대형 공원 설계공모가 급증하고 있지만 이에 대한 체계적 검토와 비판적 연구는 드물다. 대표적인 대형 공원 설계공모였던 행정중심복합도시 중앙녹지공간 국제설계공모는 동시대 대형 공원의 설계 전략을 고찰할 수 있는 의미 있는 소재이다. 본 연구는 공모전의 지침서 및 '대형 공원'과 관련된 기존의 문헌 연구를 통해 분석틀을 마련하고, 이를 바탕으로 열개의 결선작을 분석하였다. 분석틀로 도출된 네 가지 질문은 대형 공원에 대한 접근 방식, 프로세스 설계, 공원의 지속가능성, 도시와의 관계이다. 본 연구의 결과는 다음과 같다. 첫째, 대형 공원의 설계 개념은 주로 대상지 내부의 특성에서 나온다. 특히 공원의 정체성 확보가 대형 공원에서는 중요하다. 둘째, 본 연구의 네 가지 질문을 모두 만족시킨 설계안은 찾기 어려웠으며, 여전히 시각적, 형태중심적, 결과중심적 설계가 많았다. 셋째, 대형 공원의 '지속가능성'은 생태적 측면, 재정적 측면, 프로그램 측면, 커뮤니티 측면 등 다양한 측면을 아우르는 포괄적인 개념이다. 하지만 그 개념이 아직 모호하고, 구체적인 운영 및 관리 프로그램들이 부족하다. 넷째, 대형 공원은 도시와의 관계 맺기에 적극적으로 나선다. 특히, '생산하는 공원'과 '도시의 자급자족성 확보'는 대형 공원에 요청되는 중요한 필요조건이다.

• Journal of Korea Trade
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• 제23권2호
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• 한국실내디자인학회논문집
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• 제15권1호
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• pp.47-54
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• 2006

Stages, in the theatrical spaces, were space, which incorporates aspects of cities. Hence, the stages have been constituted to materialize sequence of city, which has exact number, proportion and order of ideal city. In addition, it has accomplished change, which depends on type of performance with the social condition and culture of generation, city has. However, the original form of theatrical space were forgotten on account of the various changes of theatrical form with modem movement since the end of 19th century, and theatrical space, which does not relate with its space of city, was started to constitute. Particularly in contemporary society, the theatre can give vitality to the citizens, and also theatrical architecture as a commercial code has been a general form, though it takes important role, which improves cultural value with technical improvement of cities development of society. Thus, this study analyzed urbanity ,which theatres have incorporated historically, and deduced a correlativity from to be based on constitution of space in visual, perceptual, spatial constitution and functional role. Focused on published SPAC international competition, it was interpreted by contemporary focus, therefore, this experiment suggests constitution of theatrical spaces of information, takes urbanity, through to analyze visual, perceptual, spatial constitution and functional role in context of contemporary city.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2002년도 춘계학술발표대회 논문집
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• pp.39-43
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• 2002

IMF situation in Korean society in 1997 gave huge shock to all areas, such as politics, economy, and society which were covered by bubble economy. It has passed 4 years since IMF but it is continued to increase of consumer price index and depression of the society. Receiving an order in interior design become more and more tense competition domestically as well as internationally, due to the open of WTO. In order to achieve economic design of low cost-high design which pursues the power of competition in cost and quality, this study investigated specific methods for economic design and suggested the directions for economic design in interior design field. To suggest the directions of future interior design for economic design with the analysis of domestic and international cases for economic design. the following results are showed: According to the analysis of the cases, economic design is accomplished with the use of the materials. Interior designers should consider how they can use materials for economic design. Especially, use of cheap materials gives the reduction of the cost and the effects of differentiation of the spaces more. Therefore, experimentalism and knowledge of materials are needed and they should be more weighted as the method for achieving economic design,

• 대한안전경영과학회지
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• 제2권2호
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• pp.139-153
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• 2000

To develope a domestic machinery industry, international competition through reducing cost by increasing productivity is as important as evolving technology and increasing quality. In this study, we have studied in application of GT technology. GT is a skill that acquires high productivity using part's resemblance for multi part and small size production like mass production. We have classified group, such as design, layout and the others, to be applied systematically. The design group includes retrieval for drawings and study for GT design. The layout group includes GT layout, analysis of production process and study for composition method. And others include scheduling, standardization and standard process.

• International Journal of Costume and Fashion
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• 제6권2호
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• pp.11-27
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• 2006

The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2004년도 춘계학술대회 논문집
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• pp.1124-1131
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• 2004

Great impetus has come from the renewed emphasis on improving public transport in many countries. In Korea, built over 12 years at a cost of ${\$}12$ billion and modeled on the TGV of France, the Korea Train Express will open for regular traffic on April, 2004. The schematic design of terminal building for Kwang-Myeong station was chosen by the international competition in 1997. Mooyoung Architects and Engineers joined with AREP, French Architect awarded.

• 한국조경학회지
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• 제34권3호
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• pp.120-138
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• 2006

A city evolves over time. It grows, transforms, and sometimes degrades. Chuncheon is at a turning point from a city souggling with regulations regarding clean water supply and a military encampment to a masterpiece city with a sustainable vision. The city is getting ready to restructure itself to become a world-famous culture and tourism complex expanding its physical boundary across the Camp Page site and absorbing Jungdo as a major tourist attraction. The landscape in the future blueprint of Chuncheon will play a great role in restructuring urban form. The regenerated in will have a new networked open space system as well as re-evaluated landscape resources. The hybrid theoretical practice called 'landscape urbanism' burgeoning in the fields between 'landscape architecture' and 'urbanism' can guide us in considering the terms of the relationship between a city and landscape when we design a future city Landscape urbanism is considered to be an effective framework by which we can diagnose the current status of a landscape in our contemporary urban design practice in Korea. This paper tries to provide a different perspective from the viewpoint of landscape urbanism to decipher the hidden implications of the social agreement on the role of landscape in urban structure by re-reading eight design proposals presented for the ChunCheon G5 international design competition based on the main principles of landscape urbanism. The G5 design competition is a great opportunity to test out new ideas on a city, demonstrating the relative values among various urban-design professional realms. First, this paper provides an overview of the main ideas of landscape urbanism based on the literature review and case studies. Second, framework categories are suggested in order to extract the explicit and implicit ideas on the landscape. Third, eight proposals are reviewed according to the suggested categories to situate the current landscape design of Korea within the mainstream of contemporary practice of landscape urbanism. Based on the review of eight proposals, the following diagnostic conclusions are made; first, the ideas of landscape urbanism have not been actively introduced in large-scaled urban landscape projects in Korea like Chuncheon G5. Second, it remains to be a big task for landscape professions to be able to participate in design consortiums on an equal footing. Third, In order to introduce and reify the ideas of landscape urbanism in Korea, it is inevitable and critical to test the ideas in both academic fields and professional practices to find the appropriately adjusted model of landscape urbanism.