• 한국의류학회지
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• 제33권8호
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• pp.1215-1226
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• 2009

This study classifies consumers according to apparel shopping values to find the differences of apparel attributes in accordance to shopping value segments between Korean and Chinese college students. College students from Seoul and Beijing participated in the study and a quota sampling method collected the data. Data from 504 questionnaires is used for the statistical analysis. A factor analysis through, Cronbach's alpha coefficient, ANOVA, and a post-hoc test are conducted. Two factors of apparel shopping values are classified (hedonic shopping values and utilitarian shopping values). Four segments of apparel shopping value were classified (hedonic shopping, low involvement shopping segment, high involvement shopping, and utilitarian shopping). Three factors of apparel attribute are classified (external attributes, internal/aesthetic attributes, and internal/quality attributes). The result indicate that high involvement shopping segments considered all the clothing attributes more importantly than the other three segments. Chinese respondents of hedonic shopping segments and high involvement shopping segments considered advertisements in terms of external attributes, assembly, and fit in terms of internal/quality performance attributes as more important than Koreans. Chinese respondents of low involvement shopping segments also considered assembly and fit in terms of internal/quality performance attributes as more important than Koreans. Korean respondents of utilitarian shopping segments had a special regard for design and color in terms of internal/aesthetic attributes but the Chinese had a special regard for assembly, fit, and ease of maintenance in terms of internal/quality performance attributes.

• 한국의류산업학회지
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• 제7권5호
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• pp.501-508
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• 2005

The purpose of this study was to investigate the effects of Chinese consumer characteristics as internal inclination on the trust and purchase intention of on-line shopping mall. Two hundred sixty subjects, who were living in Shanghai, China and were university students, were randomly selected for questionnaire. The effective two hundred forty four questionnaires were used to conduct reliability tests for internal consistency and multiple regressions for relationship between independent and dependent variables with SPSS 10.0. The results from this study were as follows. It showed a significant relationship between the on-line shopping experience, consumer innovation, consumer risk and the trust of on-line shopping mall, however, it didn't show any significant relationship between convenience shopping orientation and the trust of on-line shopping mall. Also, It showed a significant relationship between the on-line shopping experience, consumer innovation and the distrust of on-line shopping mall, however, it didn't show any significant relationship between consumer risk, convenience shopping orientation and the distrust of on-line shopping mall. It showed a significant relationship between purchase intension, the consumer risk and on-line shopping experience which appeared a high trust in on-line shopping mall, however, it didn't show any significant relationship between purchase intension and consumer innovation which appeared a high distrust. Therefore, it could be concluded that in China it is decreasing to purchase through the internet shopping mall every year because the group of consumer innovation, which most of internet users in China belong to it, distrusts the internet shopping mall.

• 유통과학연구
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• 제18권3호
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• pp.87-97
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• 2020

Purpose: The aim of this study is to understand the internal and external responses that consumers experience when they are exposed to an innovative system in retail stores. This study considered the SST(Self-Service Technology) system in a retail setting as a type of functional environmental stimuli and selected a smart shopping cart as an example of SST system. The influences of functional environmental stimuli on consumers' emotional, cognitive, and behavioral responses were examined by applying S-O-R model. In addition, this study attempted to extend the traditional S-O-R model by (a) incorporating personal characteristics variables such as time pressure and perceived crowding and (b) considering not only emotional but also cognitive aspects of consumers' internal responses. Research Design, Data, and Methodology: This study used a video-scenario technique. Participants watched a video about grocery shopping situations using a smart shopping cart and responded to their emotional, cognitive, and behavioral responses. An online survey was conducted using Amazon's Mechanical Turk (N = 185). All participants were US consumers over 20 years old and had been shopping at the grocery store in the last month. Data were analyzed through structural equations modeling with AMOS 20. Results: Test results showed that consumers who perceived higher levels of time pressure and perceived crowding in usual shopping situations were more likely to evaluate the SST system favorably. The results showed that personal characteristics have a significant impact on consumers' evaluation of functional environmental stimuli in retail setting. As consumers evaluated the SST system favorably, they experienced more positive affect and less negative affect during their shopping behaviors. Positive affect led to good service quality inference, which further increased patronize intention. However, negative affect did not show a significant impact on service quality inference, but only on patronize intention. Conclusions: This study attempted to investigate the influence of SST system by extending the traditional S-O-R model. This study classified the SST system as functional environmental stimulus of retail stores and analyzed the effect of stimulus on consumers' internal and external responses. The results of this study showed that the introduction of innovative SST can serve as an effective store differentiation strategy in an increasingly competitive retail environment.

• 한국실내디자인학회논문집
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• 제31호
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• pp.3-11
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• 2002

Shopping malls in Seoul become important urban public space where teens and youths as well as the elderly come easily and enjoy thorned environment. This study examines design motifs, structures and effects of theme design of three shopping malls-Lotte World, Coex Mall, and Central City-in Seoul, Korea. The study quotes Lynch`s five image elements-paths, nodes, landmarks, districts, and edges in the shopping malls in order to analyze internal structure of the shopping malls and theme design elements. The theme design of the shopping malls was often used the images of "city parks", "future city", "foreign tourist places", "carnival and festival", and "old towns" to evoke nostalgia of the past and fantasy of the future. The study finds that theme design was emphasized at the area of corridors-path, plazas-nodes and special districts such as movie theater and food courts. The study concludes that theme design in the three shopping malls should consider local(Korean) motifs in design properly and consider educative effects of the design on teens and youths. Thus, theme design of the shopping malls should meet multi-functional roles of the spaces aesthetically and socially, The data and analysis of this study can contribute to improve theme design of shopping malls in Seoul, Korea.ve theme design of shopping malls in Seoul, Korea.

• 산업경영시스템학회지
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• 제27권3호
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• pp.45-51
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• 2004

Recently, the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on (actors affecting service quality based on its characteristics is meager. Most researchers have studied on the service quality related with the internal shopping mall by just applying measurement items in internet environment. This paper tries to analyze whether the internet shopping mall can be reorganized by introducing factors of service quality specifically with reference to the internet showing mall. In addition, this study focuses on developing the method to measure the service quality more effectively. For this purpose, this study applies the Taguchi Method using quality loss function (QLF) which can be used to measure quality quantitatively. The proposed method provides the measurement of the internet shopping mall's service quality and offers to the practitioner a measurement tools suitable for service industry.

• 복식문화연구
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• 제16권2호
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• pp.349-368
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• 2008

The purpose of the study was to examine the effect of internal traits of perceivers on sensory images of fashion materials and dress wearers. Perceiver's internal traits included aspects of Gender-body Ideology (GBI), as well as fashion lifestyles and fashion interest. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from March 19th to March 31st, 2007. Two sets of stimuli and three measuring tools (to assess GBI, fashion life styles and fashion interest) were used. The stimuli were thirteen fabric specimens and thirteen photographs of dress styles, manipulating by two variables: (a) motif colors (white, grey, pinks and blue); (b) motif categories (plain, paisley, floral, stripes, and zebra effect). The data were analysed by factor analysis, ANOVA, Duncan's multiple range test. The major findings were as follows: Gender-body ideology was separated into agonic and hedonic dimensions. Fashion life style was separated into 3 dimensions(shopping life-style pursuit, social activity pursuits and brand life style pursuits). The internal traits of perceivers influenced preferences and buying intentions. Shopping life-style pursuits had more impact on preferences and buying intentions than other internal traits.

• 정보기술과데이타베이스저널
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• 제7권1호
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• pp.83-97
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• 2000

Internet-based retail business spreads rapidly in Korea. Companies are trying to develop and use various strategic capabilities. The strategies employed by those companies include activities related to the design of shopping sites, market positionsing, facilitation of purchasing process, payment mechanism, and the provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. Especially, balancing activities performed on-line with those performed off-line is suggested to be essential. In this study, we examined three successful Internet shopping mall companies and compared them to draw useful guidelines for balancing shopping mall strategies - on - line vs. off - line. These three companies were selected because they are all considered sucessful by now, but brought different backgrounds.

• 한국생활과학회지
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• 제23권1호
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• pp.101-122
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• 2014

In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.

• 한국산학기술학회논문지
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• 제10권4호
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• pp.759-764
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• 2009

본 논문에서는 다목적 시각 언어 시스템을 이용한 원스텝 모바일 쇼핑 시스템을 설계하였다. 다목적 시각언어 시스템은 점자에 그 기반을 두고 있으며, 이를 정방형 색상표로 나열하여 시각화시킴으로써, 사용의 편리성과 기본적인 개인 정보의 암호화를 동시에 이룰 수 있으며, 주고받는 정보의 양이 극히 미비하여 보다 빠른 시간에 통신이 가능한 이점도 가지고 있다. 설계된 원스텝 쇼핑 시스템은 이러한 다목적 시각 언어와 국내 성인의 대부분이 보유하고 있는 핸드폰을 접목시켜 이를-쇼핑에 적응시킨 것이다. 사용자는 TV나 PC 모니터, 인쇄물 등에 나타난 코드를 핸드폰의 카메라로 촬영한 후, 내장시킨 프로그램을 이용하여 접속 버튼을 누름으로써 원하는 쇼핑을 한 번에 끝낼 수 있도록 설계된 본 시스템을 이용하면 보다 빠르고 편하며 안전하게 원하는 상품을 구매할 수 있을 것이다.

• 한국산업정보학회논문지
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• 제15권5호
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• pp.119-124
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• 2010

본 논문에서는 MVLS(Multipurpose Visual Language System)를 이용한 모바일 쇼핑 시스템을 설계하였다. 점자에 기반을 두고 있는 MVLS는 정방형 색상표로 나열하여 시각화시킴으로써, 기본적인 개인 정보의 암호화를 꾀하는 한편, 사용의 편리성도 동시에 이룰 수 있으며 주고받는 정보의 양이 비교적 극히 미비하여 보다 빠른 시간에 통신이 가능하다. 설계된 모바일 쇼핑 시스템은 MVLS와 핸드폰, 스마트폰, 타블렛PC 등을 접목시켜 쇼핑에 적용시킨 것이다. 사용자는 TV나 PC 모니터, 인쇄물 등에 나타난 코드를 핸드폰 등의 카메라로 촬영한 후, 내장시킨 프로그램을 이용하여 접속 버튼을 누름으로써 원하는 쇼핑을 한 번에 끝낼 수 있어서, 보다 빠르고 편하며 안전하게 원하는 상품을 구매할 수 있을 것이다.