• Title/Summary/Keyword: Interaction Effects

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The Interaction Roles of Ambient Pride Type and Advertisement Type on Product Evaluation (프라이드의 유형과 광고유형의 광고제품평가에 대한 상호작용효과)

  • Choi, Nak-Hwan
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.61-70
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    • 2015
  • Purpose - This study investigates whether the effectiveness of self trait-advertisement versus communion-focused advertisement on product evaluations depends on a type of pride felt as ambient emotion. It also explores whether the mediating roles of cognitive and affective response to the effect of the advertisement type on product evaluation are moderated by types of pride such as hubristic pride or authentic pride. Research Design, Data, and Methodology - This research uses a restaurant service as the experimental object and employs a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) between-subjects design, with cognitive response and affective response as within-subject. Each experimental group consisted of 40 undergraduate students assigned to participate in the experiment. One questionnaire from the authentic pride and self-trait focused advertisement group and two questionnaires from the hubristic pride and communion-focused advertisement group were removed due to answer errors, resulting in a participant number of 157. The author conducts a 2 (pride type: hubristic pride vs. authentic pride) × 2 (advertisement type: self trait-focused advertisement versus communion-focused advertisement) ANOVA on advertised product evaluations, and to better understand the interaction effects, also conducts separate analysis of the hubristic and the authentic pride groups. Additionally, the study conducts mediated moderation analysis to check the mediation role difference of the cognitive response and the affective response to each advertisement on the interaction effects on product evaluations between the hubristic and the authentic pride groups. Results - The findings indicate that participants in the hubristic pride group more positively evaluate the product in self-trait focused advertisement, whereas participants in the authentic pride group more positively evaluate the product in communion-focused advertisements. In addition, the mediating role of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation is partially moderated by the pride type. However, the mediating role of affective response on the positive interaction effect of advertisement type and pride type on the product evaluation is not moderated by the pride type. Conclusions - The results of this study contribute to advertisement theory development by exploring interaction effects of ambient pride type and advertisement type on product evaluation, as well as to the theory of consumer behavior by exploring how pride type moderates the mediating roles of cognitive response on the positive interaction effect of advertisement type and pride type on product evaluation. From the perspective of the current research, advertisers should research what kinds of events consumers have experienced to increase the effectiveness of their advertisements, and use self-trait advertisements when consumers are grouped under ambient hubristic pride, and use communion-focused advertisements when consumers are grouped under ambient authentic pride. However, future research is necessary to discover the reasons why the mediating role of affective response to advertisements in the interaction effects of pride type and advertisement type on product evaluation is not moderated by pride type.

The Effects of Young Children's Hours Spent at Kindergartens or Child Care Centers on their Language, Cognition, and Social Development: Focusing on Mediating Effects of Teacher-child Interactions (유아의 기관이용시간이 언어, 인지 및 사회성 발달에 미치는 영향: 교사-유아 상호작용의 조절효과를 중심으로)

  • Park, Changhyun;Kim, Sanglim
    • Korean Journal of Childcare and Education
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    • v.12 no.3
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    • pp.197-210
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    • 2016
  • The purpose of this study was to examine the effects of young children's stay hours on kindergartens or child care centers on their language, cognition, and social development with teacher-child interactions as a mediator. For this purpose, the data from the 2013 Panel Study on Korean Children were analyzed using the GLM and pattern analysis. The results of the GLM analysis were as follows. First, the main effects of the stay hours on child development were statistically significant Second, the main effects of the level of teacher-child interaction were also statistically significant on the results of child development. Third, the moderating effect of teacher-child interaction level between the stay hours and child development were also significant. The results showed that young children's stay hours effected their language, cognitive, and social development and teacher-child interactions mediated these effects.

Analyzing the Effects of Knowledge Intensity on the Relationships between Knowledge Sourcing Strategies and Firm Performance (지식집중화 정도가 지식소싱 전략과 기업성과 간의 관계에 미치는 효과 분석)

  • Choi, Byounggu;Lee, Jae-Nam
    • Knowledge Management Research
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    • v.16 no.1
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    • pp.1-19
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    • 2015
  • Although the interaction effects of knowledge sourcing strategies vary depending on environmental conditions such as knowledge intensity, most prior empirical research have failed to prove the effects of environmental conditions on the relationship between knowledge sourcing strategies and firm performance. In order to fill this gap, this study examines how knowledge intensity affects the relationship between knowledge sourcing strategies and firm performance. The results of this study indicate the interaction effects of knowledge sourcing strategies in high knowledge intensity environment are different from the effects in low knowledge intensity environment. This study expands knowledge management research by identifying the effects of knowledge intensity on the relationship between knowledge sourcing strategies and firm performance. Furthermore, it offers valuable practical guidelines for managers in selecting successful combinations of knowledge sourcing strategies with the consideration of knowledge intensity.

The Effects of Multimodal Sensory Stimulation Combined with Chiropractic Therapy on Growth and Mother-Infant Interaction in Infants with Low Birth Weight (통합감각자극이 저체중아의 성장 및 모아 상호작용에 미치는 효과)

  • Jang, Gun-Ja
    • Child Health Nursing Research
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    • v.13 no.1
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    • pp.33-42
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    • 2007
  • Purpose: This study was conducted to investigate the effects of multimodal sensory stimulation on growth and mother-infant interaction in infants with low birth weight (LBW). Method: A non-equivalent control group time-series study design was used. The participants were 38 LBW infants and their mothers (19 in the intervention group and 19 in the control group). The data were collected from September 1, 2003 to March 31, 2004. For the mothers in the intervention group, this researcher instructed mothers in the multimodal sensory stimulation therapy, in turn the mothers used these techniques on their infants once a day during the 4-week research period. The researcher measured weight, length, and head circumference of the LBW infants once a week for 4 weeks and made a film of the mother playing with the infant for 5 minutes in the last week of the research period. Results: Compared to the control group, LBW infants in the intervention group showed significant increases in weekly weight gain (F=3.82, p=.012) and had significantly higher scores for mother-infant interaction (t=3.93, p>.000). Conclusion: The results suggest that multimodal sensory stimulation therapy can be used to increase the growth of LBW infants and improve mother-infant interaction.

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Aerodynamic control capability of a wing-flap in hypersonic, rarefied regime

  • Zuppardi, Gennaro
    • Advances in aircraft and spacecraft science
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    • v.2 no.1
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    • pp.45-56
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    • 2015
  • The attitude aerodynamic control is an important subject in the design of an aerospace plane. Usually, at high altitudes, this control is fulfilled by thrusters so that the implementation of an aerodynamic control of the vehicle has the advantage of reducing the amount of thrusters fuel to be loaded on board. In the present paper, the efficiency of a wing-flap has been evaluated considering a NACA 0010 airfoil with a trailing edge flap of length equal to 35% of the chord. Computational tests have been carried out in hypersonic, rarefied flow by a direct simulation Monte Carlo code at the altitudes of 65 and 85 km, in the range of angle of attack 0-40 deg. and with flap deflection equal to 0, 15 and 30 deg.. Effects of the flap deflection have been quantified by the variations of the aerodynamic force and of the longitudinal moment. The shock wave-boundary layer interaction and the shock wave-shock wave interaction have been also considered. A possible interaction of the leading edge shock wave and of the shock wave arising from the vertex of the convex corner, produced on the lower surface of the airfoil when the flap is deflected, generates a shock wave whose intensity is stronger than those of the two interacting shock waves. This produces a consistent increment of pressure and heat flux on the lower surface of the flap, where a thermal protection system is required.

The Impact of the Absorptive Capacity and IT Usage on Firms' Innovation (기업의 흡수역량과 정보기술 활용도가 혁신에 미치는 영향)

  • Bae, Jooncheol;Lee, Sang-Yong Tom
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.173-195
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    • 2013
  • This study is to analyze the impact of the absorptive capacity and information technology (IT) on firms' innovation. The absorptive capacity is measured by R&D investment intensity, R&D manpower concentration, and the firm's size. We try to see the interaction effects between the absorptive capacity and IT usage on firms' innovation. We also look into the differences of the impacts between manufacturing industry and service industry as well as IT industry and service industry. We found that IT and R&D intensity have stronger interaction effect on innovation in manufacturing industry than in service industry, which shows that IT plays a more important role in the accumulation of knowledge in R&D activity in manufacturing industry. Contrarily, in service industry, IT and R&D manpower concentration has significant interaction effects on innovation. This means that the role of IT in service industry is sharing knowledge and experiences among employees in service industry. The interaction effect between firm's size and IT has positive impact on innovation in manufacturing industry, while it has negative impact on innovation in service industry. Finally, we found that the interaction effect is statistically significant in non-IT industry, while it is not statistically significant in IT industry.

The Effects of Sensory Stimulation on Mother-Infant Interaction, Maternal Self-Esteem and Infant Temperament (감각자극이 모아 상호작용, 모성자존감 및 영아기질에 미치는 효과)

  • Jang Gun Ja
    • Child Health Nursing Research
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    • v.11 no.1
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    • pp.117-124
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    • 2005
  • Purpose: The purpose of this study was to investigate the effects of sensory stimulation conducted by primiparas on mother-infant interaction, maternal self-esteem and infant temperament. Method: A non-equivalent control group post-test study design was used. The data were collected from December 1, 2001 to March 30, 2003. The participants were 39 primiparas with normal birth weight infants. They were divided into two groups, 20 mothers in the intervention group and 19 in the control group. The mothers in the intervention group were given instruction on sensory stimulation by the researcher, and the mothers, in turn, used this technique on their infants twice a day during the first 2 months of life. Both groups were measured for maternal self-esteem and infant temperament using the maternal self-report inventory (MSRI) and What My Baby Is Like (WBL) and a film was made of the feeding situation when each infant was between 8 and 10 weeks of age. Results: Compared to the control group, the experimental group had significantly higher scores in mother-infant interaction, maternal self-concept and infant temperament. Conclusion: This suggests that sensory stimulation conducted by primiparas may improve the mother-infant interaction, maternal self-esteem and infant temperament.

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Effects of Peer Tutoring on Nursing Students' Peer Group Caring Interaction, Interpersonal Competence, and Academic Self-Efficacy (동료지도학습법이 간호대학생의 동료돌봄행위, 대인관계유능성 및 학업적자기효능감에 미치는 효과)

  • Ma, Ryewon
    • Journal of The Korean Society of Integrative Medicine
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    • v.9 no.2
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    • pp.193-203
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    • 2021
  • Purpose : This study aims to identify the effects of peer tutoring on the peer group caring interaction, interpersonal competence, and academic self-efficacy of nursing college students and to use them for practical education. Methods : The participants comprised 33 nursing students who lived in Gyeong-nam Province. Data were collected from February 1 to May 1, 2019. The PGCIS -K Questionnaire, Interpersonal Competence Questionnaire, and Academic Self-efficacy Questionnaire were used. Data were analyzed by average, standard deviation, minimum, maximum, and Wilcoxon signed rank test using SPSS version 23.0. Results : A significant difference was found in the data obtained from the Interpersonal Competence Questionnaire (z=-2.13, p<.03) but not from the PGCIS-K Questionnaire of the research subjects who participated in peer tutoring (z=-.89, p<.37) and from the Academic Self-efficacy Questionnaire (z=-.78, p<.43). Furthermore, their interpersonal competence significantly increased after the peer tutoring program. Conclusion : This study developed a peer tutoring program for nursing students and applied it to basic nursing practice classes to verify its effect on peer group caring interaction, interpersonal competence, and academic self-efficacy. The subjects improved their peer group caring interaction and interpersonal competence through peer tutoring. Peer tutoring also showed an effect on interpersonal competence.

Fragility evaluation of integral abutment bridge including soil structure interaction effects

  • Sunil, J.C.;Atop, Lego;Anjan, Dutta
    • Earthquakes and Structures
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    • v.20 no.2
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    • pp.201-213
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    • 2021
  • Contrast to the conventional jointed bridge design, integral abutment bridges (IABs) offer some marked advantages like reduced maintenance and enhanced service life of the structure due to elimination of joints in the deck and monolithic construction practices. However, the force transfer mechanism during seismic and thermal movements is a topic of interest owing to rigid connection between superstructure and substructure (piers and abutments). This study attempts to model an existing IAB by including the abutment backfill interaction and soil-foundation interaction effects using Winkler foundation assumption to determine its seismic response. Keeping in view the significance of abutment behavior in an IAB, the probability of damage to the abutment is evaluated using fragility function. Incremental Dynamic Analysis (IDA) approach is used in this regard, wherein, nonlinear time history analyses are conducted on the numerical model using a selected suite of ground motions with increasing intensities until damage to abutment. It is concluded from the fragility analysis results that for a MCE level earthquake in the location of integral bridge, the probability of complete damage to the abutment is minimal.

Effects of Childcare Teachers' Active Motivation for Choosing a Profession on the Quality of Interaction with Infants and Toddlers: Focusing on the Moderating Role of Emotional Dysregulation (영아교사의 능동적 직업선택동기가 영아와의 상호작용 질에 미치는 영향: 정서조절곤란의 조절효과를 중심으로)

  • Yang, Su-Jin;Shin, Nary
    • Korean Journal of Childcare and Education
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    • v.18 no.5
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    • pp.1-17
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    • 2022
  • Objective: The purpose of this study is to examine the effect of childcare teachers' active motivation for choosing a profession on the quality of their interaction with infants and toddlers, and to investigate the moderating effect of their emotional dysregulation. Methods: The subjects of this study were childcare teachers working with infants and toddlers. A mobile survey was conducted and a total of 282 sets of results have been collected. Moderating effects have been explored with the use of PROCESS Macro (version 3.5) Model 1. Results: The main findings showed that childcare teachers' emotional dysregulation played a moderating role in the effect of childcare teachers' active motivation on the quality of interaction with infants and toddlers. Conclusion/Implications: The results of this study imply that the ability of childcare teachers working with infants and toddlers to regulate their emotions can simultaneously play a role as a protective factor as well as a risk factor for the quality of interaction. Also, it was revealed that is necessary to give pre-service teachers an opportunity to deliberate on their motivations for a childcare teacher position.