• The Journal of Bigdata
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• v.9 no.1
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• pp.169-186
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• 2024

This study aims to analyze the acceptance factors for expanding the adoption of AI by SMEs and draw practical and policy implications. To this, we conducted an empirical analysis of AI acceptance factors among 315 SMEs in various industries such as manufacturing, service, and information and communication sectors located in Korea. Based on the UTAUT, we examined the influence of decision-making reliability, perceived awareness, policy support, education and training, perceived cost, perceived risk, and system complexity, and found that decision-making reliability positively affects performance expectancy and social influence, perceived awareness positively affects performance expectancy and effort expectancy, policy support positively affects social influence and facilitating conditions, and education and training positively affects effort expectancy and facilitating conditions. Perceived cost had a negative effect on social influence and facilitating conditions, and perceived risk had a negative effect on performance expectancy and social influence. System complexity had a negative effect on effort expectancy but no effect on facilitating conditions. These results are expected to be widely utilized as basic research for the diffusion of AI in industry and provide practical and policy implications for promoting the adoption of AI in SMEs.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.203-216
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• 2020

The purpose of this study is to reveal the effects of the VDSPA(Vulnerability to the Different Sex's Physical Attraction) on IOM(the intention of open marriages), the mediating effect of the SAEMR(Self Acceptance of Extra-Marital Relationship) and the moderating effect of gender. This is an empirical research based on data analysis obtained by surveying 655. The notable findings are as follow: First, respondents' perceptions of their own extramarital affairs(M=2.284) and open marriages(M=2.175) are generally negative, but women were more negative than men. Second, both men and women were vulnerable to the physical attraction of the opposite sex(M=3.569), especially men than women. Third, the more vulnerable to the physical attraction of the opposite sex, the more receptive to their own infidelity. The more receptive to their own extramarital affair, the more clear their intention to open marriage. Lastly, in the case of women, it is confirmed that the vulnerability of the physical attraction of the opposite sex has a significant effect on the intention of an open marriage, with the acceptability of the one's own infidelity as a mediator. In the case of men, there is no mediating effect of accepting their own extramarital affairs, which proved to be a moderating effect by gender. Unlike men, in the case of women, it is concluded that 'accepting their own extramaritality is a critical factor that directly or indirectly has a significant effects on their intention to open marriage.

• The Journal of Society for e-Business Studies
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• v.18 no.3
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• pp.45-67
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• 2013

In order to research the factors influencing on the intentions for smart phone users to purchase "App-Book" in Korea, the study examines the levels of influences using on an additional variable, "cost", as well as the four key variables(performance expectancy, effort expectancy, social influence, and facilitating conditions) proposed by Unified Theory of Acceptance and Use of Technology(UTAUT; Venkatesh et al., 2003) validation. The result of the research confirms that the hypotheses of UTAUT model variable are generally supported by the information technology and many related previous researches. There is one exception, however, that facilitating conditions do not influence on the App-Book purchasing behavior by smart phone. It is revealed that the "age" and "experience" of the independent variables, as the proposed control variables, are most visible effect of control on the purchase intention and purchase behavior. This study has an academic significance of presenting a new integrated model to perform the research of the similar next App-Book services and purchase behavior related to the acceptance of new media. It also clarifies to the related companies that the usefulness of App-Book, the easiness of use, the cost and the social influence of purchasing App-Book by Outsider's intent. These aspects have practical implications as being presented.

• Information Systems Review
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• v.19 no.3
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• pp.1-21
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• 2017

The Internet of Things (IoT) analysis aims to verify the technical characteristics, performance expectations, and adoption intentions of IoT. This work refers to IoT data from foreign and domestic publications and websites as well as aims to benefit related organizations by referring to reports from agencies. The literature review summarizes the relevant theories and background of the unified theory of acceptance and use of technology. The SPSS 22.0 software and structural equation models (smart PLS 2.0) are used in the data analysis. Technical statistics analysis, reliability analysis, validity analysis, structural equation models, and statistical methods are employed to test the research hypotheses, that is, the technical characteristics of IoT will have positive effects on its performance expectations. This study introduces the characteristics and expected performance of IoT to present relevant IoT guidelines for companies that aim to adopt such technology.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.4
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• pp.187-217
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• 2021

This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian's personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

• The Mathematical Education
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• v.63 no.2
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• pp.335-350
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• 2024

This study explored the factors that influence elementary school teachers' intention to use an artificial intelligence (AI) math learning system and analyzed the interactions and relationships among these factors. Based on the technology acceptance model, perceived usefulness for math learning, perceived ease of use of AI, and attitude toward using AI were analyzed as the main variables. Data collected from a survey of 215 elementary school teachers was used to analyze the relationships between the variables using structural equation modeling. The results of the study showed that perceived usefulness for math learning and perceived ease of use of AI significantly influenced teachers' positive attitudes toward AI math learning systems, and positive attitudes significantly influenced their intention to use AI. These results suggest that it is important to positively change teachers' perceptions of the effectiveness of using AI technology in mathematics instruction and their attitudes toward AI technology in order to effectively adopt and utilize AI-based mathematics education tools in the future.

• Journal of Korea Trade
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• v.27 no.2
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• pp.1-21
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• 2023

Purpose - The bank payment obligation is a transaction method that combines the certainty of L/C transactions with the speed of remittance payments, so the main purpose of this study is to highlight the superiority of bank payment obligation, noting the difference between bank payment obligation and L/C transactions. In addition, we would like to examine how bank payment obligations can actually be applied to support various valuable proposals such as post-shipment and post-shipment finance according to the payment process.. Design/methodology - This study focused on literature based on data from ICC and SWIFT along with previous domestic and international studies. In terms of a research method, a literature review was adopted with electronic trade-related books and journals and policy-related reports from international trade-related agencies. Findings - Unlike L/C transaction, BPO transaction verify the data inquiry process based only on the combination result of the established baseline and dataset. Accordingly, it is superior to L/C transaction in that there is no confrontation between the parties over the results of the inquiry, and clear transactions are possible according to the principle of proof after prepayment. In addition, unlike credit transactions, data inconsistency acceptance procedures confirm payment obligations in consideration of importers' intentions. As a result, as long as trade documents are in the hands of exporting countries, flexible document disposition is possible in response to the situation after payment, which is more advantageous than L/C transaction. Originality/value - Specifically, from the importer's point of view, BPO transactions have the advantage of reducing the manpower required to prepare and review trade documents and processing transaction negotiations with exporters advantageously due to the strength of payment obligations. From the perspective of the exporter, it has the advantage of enabling rapid recovery of trade payments and reducing the risk of importer's cancellation of transactions or content change. From the perspective of participating banks, it is possible to strengthen relations with importer and obtain high commission income by increasing the role of bank reduced by reducing L/C transaction.

• Journal of Multimedia Information System
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• v.5 no.4
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• pp.283-290
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• 2018

Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.

• Journal of Korea Trade
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• v.25 no.1
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• pp.47-64
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• 2021

Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.661-671
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• 2018

The avoidance tendency of voice call in younger generation facilitates the growth of mobile O2O service that utilizes Messaging. This study adopted and elaborated original concepts of telephone apprehension to apply phone anxiety to O2O. We examined previous researches related to the ubiquity of service quality, communication ability and anxiety, and then conducted a survey to understand the consciousness of mobile O2O service users. The results show that users with high message intimacy and users with poor logicality are afraid of voice calls. The mobile O2O service is considered useful as a means to replace an unstable situation. In this study, we considered individual characteristics of acceptance factor of O2O mobile service technology, and it was a new attempt to expand telephone apprehension characteristic reflecting current situation. In addition, the different results of this research from prior studies that examined the relationships among apprehension, usefulness, and continuous use intentions might be helpful to expand and sophisticate the research area.