• Title/Summary/Keyword: Intention-to-Use

Search Result 2,756, Processing Time 0.032 seconds

The Direct Effects of Cognitive Absorbtion on the Automatic Use of Information Technology : Proximal and Distal Effect (인지적 몰입이 정보기술의 자동사용에 미치는 직접효과: 근접효과와 원위효과)

  • Lee, Woong-Kyu
    • The Journal of Information Systems
    • /
    • v.21 no.2
    • /
    • pp.115-133
    • /
    • 2012
  • According to previous studies, the effect of intrinsic motivation related variables such as cognitive absorption (CA) on the use of information technology(IT) should be mediated by the conscious intention. However, CA, which is a thought of previous emotional experience, a deep involvement with a software, may be one of environmental cues stimulating the use of IT independently of conscious intention. The objective of this study is to show the direct effect of CA on the automatic use of IT. For this purpose, as well as the relation between CA and use, two relations, CA-intention and intention-use, were also suggested as hypotheses, which will show that conscious intention would not fully mediate the relation between CA and automatic use. Moreover, for seeing the effects of CA as time passes, the proximal effect, which is short term and transitory effect, and the distal effect, which is long term and lingering, were simultaneously included in hyptheses. Finally, the effect of past use was also suggested as a hypothesis which aimed to show that automatic use would be controlled mostly by habit rather than not only intention but also CA. For the empirical validation of the hypotheses, 174 users of 'Cyworld', one of most influential social network services, were longitudinally surveyed, which showed that the hypotheses were accepted.

The Influence of Individual's Health Beliefs on the Intention to Use Mobile Healthcare Apps: Focusing on the Moderating Role of mHealth Literacy (개인의 건강신념이 모바일 헬스케어 앱 이용의도에 미치는 영향: m헬스 리터러시의 조절효과를 중심으로)

  • Jin-Seob Wang;Jaemin Song;Sung-Byung Yang;Sang-Hyeak Yoon
    • Journal of Information Technology Services
    • /
    • v.22 no.1
    • /
    • pp.95-114
    • /
    • 2023
  • Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user's mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

A Study on the impact of ChatGPT Quality and Satisfaction on Intention to Continuous Use (ChatGPT 품질과 활용만족이 지속적 이용의도에 미치는 영향)

  • Park Cheol Woo;Kang Gyung Lan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.6
    • /
    • pp.191-199
    • /
    • 2023
  • The purpose of this study is to examine the impact of ChatGpt's quality on users' satisfaction and intention to continuous use it. For this purpose, a survey was conducted targeting college students in the Busan and Gyeongnam regions, and responses from a total of 155 people were verified using the SPSS 28.0 program. As a result of the study, reliability and stability among ChatGPT quality factors were found to have a positive effect on satisfaction with use and intention to continuous use. Satisfaction with the use of ChatGPT was found to have a positive effect on intention to continuous use.. Satisfaction with use was found to have a positive mediating effect between the reliability and stability of ChatGPT quality and intention to continous use it. As a result of this study, we aim to contribute to suggesting educational and policy directions necessary to promote the use of ChatGPT by presenting factors that affect users' intention to continuous use ChatGPT among the qualities of ChatGPT.

  • PDF

Factors Affecting the Intention to Use Digital Banking in Vietnam

  • NGUYEN, Oanh Thi
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.3
    • /
    • pp.303-310
    • /
    • 2020
  • The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

The Effect of Perceived Time on Intention to Use Mobile Service - Considering the moderating effect of Ubiquitous - (사용자가 인지한 시간이 모바일 서비스 이용의도에 미치는 영향 - 유비쿼터스 특성의 조절효과를 고려하여 -)

  • Kim, Eun-Ah;Mun, Hee-Jin
    • The Journal of Information Systems
    • /
    • v.18 no.3
    • /
    • pp.155-181
    • /
    • 2009
  • Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

The Effects of Department Store Customers' Satisfaction and Commitment on Relationship Switching Intention and Multi-channel Use Intention (백화점 패션 소비자의 만족과 몰입이 관계전환의도 및 멀티채널 이용의도에 미치는 영향)

  • Kim, Do Yeon;Choo, Ho Jung
    • Fashion & Textile Research Journal
    • /
    • v.15 no.5
    • /
    • pp.753-762
    • /
    • 2013
  • This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

The Effect of Social Influence on Flow, Perceived Usefulness and Intention to Use in Online Community (온라인 커뮤니티에서 사회적 영향이 플로우, 지각된 유용성, 이용의도에 미치는 영향: 싸이월드를 중심으로)

  • Ryu, Il;Choi, Hyuk-Ra
    • The Journal of Information Systems
    • /
    • v.17 no.2
    • /
    • pp.113-135
    • /
    • 2008
  • This study introduces the construct of social influence and combines the construct with the flow theory and TAM framework Subjective norm, image, and visibility identified as the dimensions of social influence are hypothesized to influence flow and perceived usefulness, and then the intention to use of online community. Data were collected through a survey of respondents who have the experience of using an online community, and analyzed by using structure equations modelling. The major findings of this study are as follows: First, subjective norm was found to have a positive influence on flow and intention to use. Second, image was found to have a positive effect chi flow and perceived usefulness. Third, visibility was found to have a positive influence on perceived usefulness. Finally, flow and perceived usefulness were also found to have a positive effect on the intention to use. Implications of these findings are discussed for researchers and practitioners.

Affecting factors of learner's attitude and intention to use of SNS in college education (대학 수업에서의 SNS 활용에 대한 학습자의 태도와 지속적 이용의도 변인 연구)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.12 no.2
    • /
    • pp.51-59
    • /
    • 2016
  • SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

Factors Affecting the Intention to Provide and Use Accommodation Sharing Economy Service (숙박 공유경제 서비스의 제공 및 사용 의도에 대한 영향 요인)

  • Lee, Hyun Jin;Park, Hyun Jung
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.5
    • /
    • pp.205-216
    • /
    • 2019
  • The sharing economy, which maximizes the value of resources by sharing, is appearing in various sectors today and is gradually expanding with the development of ICT. This study identified factors affecting the intention to use the services of the sharing economy with a focus on the sharing accommodation platform services. As the intention to use the sharing economy service is divided into the intention to use as a taker(guest) and a provider(host), those influencing factors were analyzed respectively. Results showed that collaborative norm, economic benefit and honorary compensation affected the intention to use as a guest. Openness to experience, economic benefit, and honorary compensation increased the intention to use as a host. Economic benefit made a greater impact on the intention to use as a guest, while honorary compensation enhanced the intention to use as a host.

The Effects of Clothing Consumption Value on Usefulness, Ease of Use and New Product Acceptance Intention of Premium Linen Apparel (의복소비가치가 프리미엄급 린넨의류의 사용유용성과 용이성 및 신제품 수용의도에 미치는 영향)

  • Cho, Hyeon-Seon;Kim, Chanho
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.20 no.2
    • /
    • pp.17-29
    • /
    • 2018
  • This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.