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http://dx.doi.org/10.5392/JKCA.2019.19.05.205

Factors Affecting the Intention to Provide and Use Accommodation Sharing Economy Service  

Lee, Hyun Jin (충북대학교 국제경영학과)
Park, Hyun Jung (충북대학교 국제경영학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.5, 2019 , pp. 205-216 More about this Journal
Abstract
The sharing economy, which maximizes the value of resources by sharing, is appearing in various sectors today and is gradually expanding with the development of ICT. This study identified factors affecting the intention to use the services of the sharing economy with a focus on the sharing accommodation platform services. As the intention to use the sharing economy service is divided into the intention to use as a taker(guest) and a provider(host), those influencing factors were analyzed respectively. Results showed that collaborative norm, economic benefit and honorary compensation affected the intention to use as a guest. Openness to experience, economic benefit, and honorary compensation increased the intention to use as a host. Economic benefit made a greater impact on the intention to use as a guest, while honorary compensation enhanced the intention to use as a host.
Keywords
Sharing Economy; Openness to Experience; Cooperative Norm; Economic Benefit; Honorary Compensation;
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Times Cited By KSCI : 1  (Citation Analysis)
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