• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.115-133
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• 2012

According to previous studies, the effect of intrinsic motivation related variables such as cognitive absorption (CA) on the use of information technology(IT) should be mediated by the conscious intention. However, CA, which is a thought of previous emotional experience, a deep involvement with a software, may be one of environmental cues stimulating the use of IT independently of conscious intention. The objective of this study is to show the direct effect of CA on the automatic use of IT. For this purpose, as well as the relation between CA and use, two relations, CA-intention and intention-use, were also suggested as hypotheses, which will show that conscious intention would not fully mediate the relation between CA and automatic use. Moreover, for seeing the effects of CA as time passes, the proximal effect, which is short term and transitory effect, and the distal effect, which is long term and lingering, were simultaneously included in hyptheses. Finally, the effect of past use was also suggested as a hypothesis which aimed to show that automatic use would be controlled mostly by habit rather than not only intention but also CA. For the empirical validation of the hypotheses, 174 users of 'Cyworld', one of most influential social network services, were longitudinally surveyed, which showed that the hypotheses were accepted.

• 한국IT서비스학회지
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• 제22권1호
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• pp.95-114
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• 2023

Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user's mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

• 벤처창업연구
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• 제18권6호
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• pp.191-199
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• 2023

최근 생성형 AI 기반인 ChatGPT는 상업적·교육적 활용 가능성과 높은 효용가치 기대로 급격히 발전함과 동시에 여러 가지 우려와 문제점도 대두되고 있다. 본 연구는 ChatGpt의 품질이 사용자의 활용만족과 지속적 이용의도에 미치는 영향을 분석하는데 목적이 있다. 이를 위하여 부산경남지역 대학생들을 대상으로 설문조사를 실시하였으며 총 155명의 응답을 표본으로 SPSS 28.0 프로그램을 이용하여 검증하였다. 연구 결과, ChatGPT 품질 요소 중 신뢰성과 안정성은 활용만족과 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 활용만족은 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 신뢰성과 안정성, 지속적 이용의도간에에 활용만족은 긍정적인 매개효과가 있는 것으로 나타났다. 본 연구 결과로 ChatGPT의 품질요소 중 사용자의 지속적 이용의도에 영향을 미치는 요인을 제시함으로서 ChatGPT의 이용 촉진에 필요한 교육적·정책적 방향 제시에 기여고자 한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권3호
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• pp.303-310
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• 2020

The study aims to evaluate the factors affecting the intention to use digital banking in Vietnam. Multivariate data analysis techniques (Cronbach's Alpha test, Confirmatory Factor Analysis, Structure equation model) are used for the survey data collected from 201 customers who have access to digital banking. The analysis results show that: (1) attitude towards the service, perceived usefulness has a positive impacts on the intention to use; (2) convenience does not affect the intention to use digital banking services; (3) perceived usefulness factor has a positive effect on the attitude towards the service; (4) The perceived risk has a negative impact on attitude towards the service; (5) trust has no effect on the attitude towards the service; (6) ease of use has a positive impact on perceived usefulness; (7) trust has a positive effect on perceived risk. From the results of this study, perceived usefulness has a positive effect on attitude and intention to use the service. Therefore, it is necessary to enhance the sense of the usefulness of customers through media advertising and consulting so that customers fully understand the benefits brought about by using digital banking services. Perceived risk has a negative impact on attitude towards the service.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.155-181
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• 2009

Modern persons should do many activities during limited time. In such situation, people feel time pressure because they think that time is short. Time pressure affects negatively several factors such as satisfaction and intention to use through perceived time cost. Ubiquity, an mobile service's characteristic in which users can use desired information or services in anywhere and anytime, would let users feel free from time pressure. This study examines the relationship between perceived time and intention to use and the moderating effect of ubiquity. We performed a survey for users of DMB service, a representative mobile service. Using Partial Least Square, we tested hypotheses. The results suggest that time pressure influences positively perceived time cost and that perceived time cost affects negatively satisfaction but not enjoyment. And the results show that there are the significant positive relationships between enjoyment and intention to use and between satisfaction and intention to use. Finally, the moderating effects of ubiquity on the relationships between perceived time cost and enjoyment and between perceived time cost and satisfaction was found to be positive and significant. We suggests implications basing on the results.

• 한국의류산업학회지
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• 제15권5호
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• pp.753-762
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• 2013

This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.113-135
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• 2008

This study introduces the construct of social influence and combines the construct with the flow theory and TAM framework Subjective norm, image, and visibility identified as the dimensions of social influence are hypothesized to influence flow and perceived usefulness, and then the intention to use of online community. Data were collected through a survey of respondents who have the experience of using an online community, and analyzed by using structure equations modelling. The major findings of this study are as follows: First, subjective norm was found to have a positive influence on flow and intention to use. Second, image was found to have a positive effect chi flow and perceived usefulness. Third, visibility was found to have a positive influence on perceived usefulness. Finally, flow and perceived usefulness were also found to have a positive effect on the intention to use. Implications of these findings are discussed for researchers and practitioners.

• 디지털산업정보학회논문지
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• 제12권2호
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• pp.51-59
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• 2016

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.205-216
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• 2019

유휴 자원을 서로 공유하여 사용함으로써 자원의 가치를 극대화 시키는 공유경제는 오늘날 다양한 분야에 걸쳐 나타나고 있으며 ICT기술의 발달로 점차 확산되어가고 있다. 본 연구는 공유경제의 대표적 사례인 숙박공유 플랫폼 서비스를 중심으로 공유경제 서비스 이용의도에 영향을 미치는 요인을 밝혀냈다. 나아가 공유경제 이용의도를 사용자(guest)로서의 이용의도와 제공자(host)로서의 이용의도로 나누어 영향요인을 각각 분석하였다. 연구결과, 협력적 규범, 경제적 혜택, 명예적 보상이 사용자(guest)의 이용의도에, 경험개방성, 경제적 혜택, 명예적 보상이 제공자(host)의 이용의도에 영향을 미치는 것으로 나타났다. 그리고 두 집단의 이용의도에 영향을 미치는 요인 간 차이 비교결과, 경제적 혜택은 사용자(guest)로서의 이용의도에 더 큰 영향을 미치고, 명예적 보상은 제공자(host)로서의 이용의도에 더 큰 영향을 미치는 것으로 나타났다.

• 한국의상디자인학회지
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• 제20권2호
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.