• Journal of Digital Convergence
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• v.15 no.5
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• pp.117-128
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• 2017

This study aims to propose measures to consistently induce Chinese tourists who represent the largest percentage of inbound tourism from foreign countries, utilizing raw data of 2015 Korea International Visitor Survey conducted by the Korea Culture & Tourism Institute under the Ministry of Culture, Sports and Tourism. Differences and influence factors for overall satisfaction on travel in Korea, intention to revisit Korea, and intention to recommendation were analyzed by demographic characteristics and tourism characteristics of Chinese consumers. As a result of analysis study, it came out that there are differences between overall satisfaction on travel in Korea and intention to revisit Korea by age and job of demographic characteristics. Among the tourism characteristics, there are differences in intention to revisit Korea depending on purpose of travel, intention to revisit Korea and recommendation according to route of travel information search, and there are differences in all three categories according to type of travel. The most important factor of all three category was identified as 'Food' factor and the second most influential factors were immigration procedures, security, and tourist attractiveness. It is suggested that more active research and improvement efforts are needed in the government, industry, and academia in order to attract Chinese tourists in the future.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.499-508
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• 2015

The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.

• 한국체육학회지인문사회과학편
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• v.56 no.1
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• pp.53-65
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• 2017

This study was conducted to examine how marine sport event visitors' satisfactions and city image effect on revisit and recommendation. To do this, we analyzed the socio-statistical characteristics of spectators, and examined the influence relationship among city image, satisfaction, revisit and recommendation intention. The results were as follows: First, 'family and relatives' as the companions of spectators of yacht competition were the most, and the route of acquiring the competition information was 'the other', in other words, that most of the respondents learned directly in the field, and 'car' as transportation means was the most. In addition, "local tourism" as watching purposes was the most and 'the day' as the period of stay was the most. Second, the image and satisfaction of spectators of yacht competition showed significant influence on revisit and recommendation intention. Specifically, program satisfaction and program agent satisfaction, which are a sub-factors of satisfaction, have a significant positive effect on revisit and recommendation intention. Through these research results, we were able to confirm inadequacy(lack of attractiveness, connections and public relations) of this event, and see what parts should be improved in order to be born again a sustainable event.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.109-117
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• 2013

This study was to evaluate the impact of the wayfinding ability of the individual visitor attitudes. These wayfinding ability to analyze the preceding literature, were examined for the ability to determine whether any relationship and the attitude of the place for visitors. Firstly, the users' wayfinding abilities were identified as partially affecting the use satisfaction. Second, users' wayfinding abilities were identified as partially affecting revisit. Third, users' wayfinding abilities were identified as partially affecting recommendations. Finally, revisit and recommend to influence users' satisfaction were identified. Than the results of this study considering the structural characteristics of the space underground commercial facilities with the ground and the need for other forms of communication design, marketing strategy, especially considering the key aspects of complex commercial facility services space with the need for practical significance for can be said to have.

• Culinary science and hospitality research
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• v.21 no.6
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• pp.14-27
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• 2015

This study aims to analyze the influence of bakery cafes servicescape on customer satisfaction and revisit intention, and to verify the mediating effect of customer satisfaction on the relationship between servicescape and revisit intention. This study targeted 10 bakery cafes located in Seoul, and after asking the persons concerned of the bakery cafes to check understanding, a survey with customers aged 20 or over was conducted over 10 days from March 15th to 24th 2015. A total of 250 self-administered questionnaires were distributed, and 244 questionnaires(97.6%) were used for study analysis after the exclusion of 6 incomplete and unreliable responses. To investigate the demographic characteristics of the respondents, a frequency analysis was carried out; for verification of the reliability and validity of the measuring tools, a reliability analysis and exploratory factor analysis were carried out; and for verification of the research hypotheses, simple and multiple regression analyses as well as a mediation analysis were carried out. All the data required for this study were analyzed using the SPSS 18.0 statistic program. The study findings showed that servicescape influenced customer satisfaction and revisit intention, and that Customer satisfaction had a mediating effect. Based on these findings, future marketing strategies and differentiated servicescape application methods for bakery cafes were suggested. Moreover, the limitations of the study and orientation for further research were discussed.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.252-269
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• 2016

This study was conducted to analyze the influence of the service quality of the food court on customer satisfaction, revisit intention in a discount store. Among the 400 surveys, 371 participants were collected and 350 respondents were analyzed for the statistical analysis to verify research purposes. SPSS 21.0 program was used to derive the following: factor analysis, reliability analysis, simple regression, and multiple regression analysis. Results shown that, first, service quality at the discount store can affect the customer's satisfaction. The factors which can affect the customer's satisfaction are type, empathy and credibility but guarantee and reactivity don't affect it. Second, service quality at the discount store can affect a customer's revisiting. The factors which can affect the customer's revisiting are type, guarantee, empathy and credibility but reactivity doesn't affect it. Third, the customer's satisfaction at the discount store can affect the customer's revisit intention. Through this study, food court service quality can affect not only the customers' satisfaction but also consumers' revisit intention. Therefore, the company and the management need to keep researching and developing various menus, customer service training, and hygiene training in order to set the customer at ease along with making a comfortable mood and set up a dine out & meeting system.

• Culinary science and hospitality research
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• v.10 no.4
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• pp.84-95
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• 2004

This study was aimed at learning how the service quality of family restaurants affects guest satisfaction and their intention to visit the restaurants once again. The method of the study was based on books and various data at home and abroad that contain service quality and guest satisfaction and guest intention to visit the place again as well. Previous studies and real guest survey were used as analyzing data. This study showed that interiors, sanitation and employee's hospitality are critical for the service quality of the restaurants, while employee's hospitality, the feature of interiors and exteriors, and sanitation management are important for guest satisfaction. It also indicated that high quality of the family restaurants, the feature of interiors and exteriors, and attractive environment as well influenced on guest intention to visit the place again. The study suggested that high quality of the family restaurants, high sanitation and resonable price all had an effect on guest satisfaction. More research should be conducted continuously to seek the ways to promote more visits to family restaurants through objective analyzing service quality.

• Journal of the Korean Society of Food Culture
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• v.24 no.3
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• pp.245-255
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• 2009

As multinational brands have made inroads into domestic food service industry, and its recognition has been high to consumers, This research has tried to examine the general identity of brand, their recognition, and re-purchase behaviors. The purpose of this study is to inquire into how the brand value by brand identity was caused by recent development of food service industry, and how it had an effect on the purchase behaviors of them. In particular, factors of general identity have a significant effect on the revisit and purchase intention, as the image and ads of family restaurant among brand property factors of family restaurant showed an significant effect on the revisit intention. This study was made with priority given to the brand identity as four brand factors such as product brand, organizational brand, community brand and design brand based on the confidence. Results found that the community brand and design brand had a significant difference on purchase intention. Consequently, it has been suggested that the marketing strategies to make the brand identity strong have to be established with various brand enhancement tactics in the food service industry.

• Culinary science and hospitality research
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• v.16 no.1
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• pp.92-103
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• 2010

This study aims at analyzing what influences the menu quality of Italian restaurants in major five star hotels in Seoul have on satisfaction and revisit intention. The survey was conducted from 20st June to 26th June, 2009. The statistical data of the analysis were completed using the SPSS 12.0 program, and frequency analysis, reliability analysis, factor analysis, multiple regression analysis were conducted. The results of this study were as follows. First, the most significant factor in selecting Italian restaurants was found foods taste, and the factor analysis with 45 variables of the menu quality of the Italian restaurants came up with menu factor, foods quality factor, and menu service factor. Second, among the menu quality of the Italian restaurants, menu contents and menu services were found to have a significant effect on satisfaction. Third, satisfaction was found to have a significantly positive effect on revisit intention. Fourth, menu contents were identified to have a significantly positive on revisit intention while food quality and menu services didn't have a positive one. Thus more studies should be focused on a variety of menu quality regarding Italian restaurants in the future. Based on these results, there must be continuous supervision over the menu of Italian restaurants.

• Journal of the Korean Dietetic Association
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• v.25 no.3
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• pp.165-177
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• 2019

This study examined the perception and behavior of fast food restaurant customers toward ordering kiosk nutrition information. Specifically, the influence of nutrition information transparency and information quality on behavioral intention and revisit intention were identified. In addition, the difference in the nutrition information transparency and information quality was analyzed according to the health consciousness of the customers. The study employed a self-administered survey that was distributed both online and offline from November 8~22, 2018. The sample of the study was customers who had experienced ordering from the kiosk in a fast food restaurant in the six months prior to taking the survey. A total of 250 (98.0%) respondents completed the survey, which was used for data analysis. As a result, there was a significant relation between transparency and nutrition information quality (P<0.001). The higher the visibility and inferability of the nutrition information, the better the nutrition information quality. Nutrition information quality has a significant impact on the levels of customer satisfaction and revisit intention (P<0.001). For the differences in the transparency and nutrition information quality by health consciousness of customers, the results indicated that groups with high health consciousness (3.74 or higher) perceived a higher transparency and nutritional information quality than those with a lower health consciousness. These findings can form the basis of a strategy in developing nutrition information of ordering kiosks in restaurants. In addition, it can be applied to academia and industry.