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http://dx.doi.org/10.14400/JDC.2017.15.5.117

A Study for Satisfaction of Chinese Tourists in Korea  

Koo, Hye-Gyoung (Dept. of Consumers' Life Information, Chungnam National University)
Kim, Young-Seen (Dept. of Consumers' Life Information, Chungnam National University)
Choi, Ara (Dept. of Consumers' Life Information, Chungnam National University)
Wang, Sujie (Dept. of Consumers' Life Information, Chungnam National University)
Publication Information
Journal of Digital Convergence / v.15, no.5, 2017 , pp. 117-128 More about this Journal
Abstract
This study aims to propose measures to consistently induce Chinese tourists who represent the largest percentage of inbound tourism from foreign countries, utilizing raw data of 2015 Korea International Visitor Survey conducted by the Korea Culture & Tourism Institute under the Ministry of Culture, Sports and Tourism. Differences and influence factors for overall satisfaction on travel in Korea, intention to revisit Korea, and intention to recommendation were analyzed by demographic characteristics and tourism characteristics of Chinese consumers. As a result of analysis study, it came out that there are differences between overall satisfaction on travel in Korea and intention to revisit Korea by age and job of demographic characteristics. Among the tourism characteristics, there are differences in intention to revisit Korea depending on purpose of travel, intention to revisit Korea and recommendation according to route of travel information search, and there are differences in all three categories according to type of travel. The most important factor of all three category was identified as 'Food' factor and the second most influential factors were immigration procedures, security, and tourist attractiveness. It is suggested that more active research and improvement efforts are needed in the government, industry, and academia in order to attract Chinese tourists in the future.
Keywords
Chinese Tourist; Chinese Consumer; International Visitor; Overall Tourism Satisfaction; Intention of Revisiting; Intention of Recommendation;
Citations & Related Records
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