• Journal of Information Technology Applications and Management
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• v.17 no.4
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• pp.83-105
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• 2010

Smartphone services seem to be appealing to people worldwide and show rapid growth in mobile service market. Based on the theoretical framework like attachment theory and self-congruity theory, we developed the research model and proposed six hypotheses. An analysis of 113 smartphone service users found that continued use intention in smartphone services is affected by uses' attachment to the service. We also found that the attachment is significantly increased by self-congruity, customization, and perceived usefulness. Our aim was to gain insight into ways of creating an environment that facilitating continued use intention of smartphone services. This study has important implications for academic researchers and practitioners who seek to understand why smartphone service users continuously use their smart phone services. Other practical implications of these findings and future research implications are also discussed.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.205-212
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• 2017

This study examined the factors affecting the intention to use the wearable device consumers and the factors that have positive effects on the intention to use the wearable device or the consumers who have not yet used the wearable device. The purpose of this study was to examine the perceived usefulness, perceived usefulness, consumer individuality (individual innovation, self-efficacy, subjective norm) and wearable device characteristics (aesthetics, compatibility) of technology acceptance model (TAM). The results of the analysis are as follows. This study focused on the effect of consumers on the intention to use. (TPB) and Davis (1989) proposed technology acceptance model which is applied to various fields to predict the intention to use as it is proved validity and usefulness as a theory explaining various social behaviors. TAM) in order to examine the intention to use. In addition, we added consumer characteristics and variables related to product characteristics of wearable devices, which have not been studied much in previous studies.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.572-578
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• 2021

The purpose of this study was to verify the impact of cognitive and emotional factors on artificial intelligence speakers on the intention of using artificial intelligence speakers. The method for this study was online surveys of people with physical disability. The recognition and necessity of artificial intelligence speakers were also identified, the perceived intimacy, joy, and intention to use them, and a multiple linear regression analysis was conducted to check the influence of each variable on the intention of the disabled to use artificial intelligence speakers. This study have shown that the perceived enjoyment of AI speakers in people with disabilities has shown a significant static effect on their intended use. However, the recognition and necessity of artificial intelligence speakers of the physically handicapped, as well as the perceived intimacy, do not have a statistically significant impact on the intention of using artificial intelligence speakers, according to the analysis. The results of this study suggest that it is necessary to strengthen the elements of enjoyment in order to improve the intention of the disabled to use artificial intelligence speakers, and it is meaningful in that it provides basic data to develop artificial intelligence products and customized services for people with disabilities.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.2
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• pp.77-90
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• 2011

In these days, almost all existing contents have been digitalized because of development of IT(Information Technology) and the emergence of various distribution channels. Those digitalized Contents has increased so rapidly, particularly Video contents, and brought new market and open new business. Now it became a lucrative industry. Therefore it's necessary to study Digital contents. This study is to find out the factors which have an influence on Intention to Use and Use charged the digital contents. To carry out this study, TAM(Technology Acceptance Model), IDT(Innovation Diffusion Theory) and Use& Gratifications Theory were applied. An empirical method has been adopted, using Likert-style 7 point measurement scale, data were collected by e-mail and direct survey in Daejeon, Korea. On the collected data, after the validity test and reliability test has been taken by factor analysis and using Cronbach's alpha respectively, following 5 variables were extracted such as Perceived Usefulness, Perceived Easy Of Use, Compatibility, Intention to Use and Use.

• Journal of Internet of Things and Convergence
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• v.7 no.3
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• pp.81-90
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• 2021

In this study, the effect of user characteristics and technical characteristics of a blockchain-based financial platform on the intention to use of financial consumers was analyzed. Also, in this influence relationship, we analyzed what kind of causal relationship between relative advantage and perceived risk on intention to use. From June 1 to July 30, 2021, a non-face-to-face self-filling online survey was conducted with a sample of subjects who had experience using a financial platform grafted with blockchain technology, and the study was conducted in 187 copies. For statistical processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and 3-step mediated regression analysis were performed using SPSS 21.0 program. The significance level of the statistical value was set to less than 95%. The research results are as follows. First, it was found that innovativeness and usefulness affect the intention to use in the user characteristics. Second, in the technical characteristics, compatibility and reliability were found to affect the intention to use. Third, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between user characteristics and intention to use. Fourth, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between technical characteristics and intention to use. Fifth, it was found that there were differences in the ubiquity of user characteristics, compatibility of technical characteristics and intention to use according to the experience of using the certificate. The results of this study can contribute to the development of a financial platform based on the Internet of Things.

• The Journal of Economics, Marketing and Management
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• v.11 no.6
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• pp.43-55
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• 2023

Purpose: The purpose of this study was to identify the relationship between smart factory utilization and continued use intention between UTAUT, dynamic capabilities of smart factory construction companies and present the company's strategic direction. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between UTAUT, dynamic capabilities, smart factory utilization and continued use intention and the difference according to Technology perception. For analysis a total of 223 valid questionnaires from e-commerce users were used. Confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both UTAUT, dynamic capabilities had a significant effect on smart factory utilization as well as continued use intention. It was found that the relationship between UTAUT, dynamic capabilities, smart factory utilization, and continued use intention. differed depending on the technology perception. Conclusions: Organizational members utilize the smart factory in anticipation of effects such as work performance and various improvements. Smart factory data will be used continuously when it is useful for business processes and operations. It is necessary to establish strategies and provide training to improve the technical level and capabilities of organizational members. Through this, a strategy is needed that can be continuously used by utilizing the information obtained through smart factory to improve work efficiency, productivity and efficiency increase is needed

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.116-128
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• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.153-168
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• 2024

The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.

• The Journal of Information Systems
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• v.26 no.3
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• pp.211-228
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• 2017

Purpose This study proposes a research model based on Expectation-Confirmation theory in order to investigate impacts of three variables(expectation confirmation, social interaction, and perceived usefulness) on continuous intention to uss SNS in MICE industry. Design/methodology/approach A survey approach was used in order to measure each latent variable in the research model. A total of 140 responses were collected from actual users of SNS in MICE industry. A structural equation modeling with SmartPLS 2.0 was conducted in order to analyze each relationship in the proposed research model. Findings The results indicated the expectation confirmation had a positive impact on the perceived usefulness, social interaction, and satisfaction. Second, perceived usefulness had a significant positive impact on satisfaction and continuous intention to use SNS in MICE industry. Thrid, social interaction had a positive influence on both satisfaction and continuous intention to use SNS in MICE industry. Finally, the relationship between satisfaction and continuous intention in SNS of MICE industry was fully supported.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.36-45
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• 2012

This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, $x^2$ analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. $x^2$ analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.