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http://dx.doi.org/10.20465/KIOTS.2021.7.3.081

A Study on the Characteristics of Blockchain-Based Financial Platform and the Intention to Use  

Lee, Sangho (Dept. of Smart Business, Mokpo National University)
Cho, Kwangmoon (Dept. of Electronic Commerce, Mokpo National University)
Publication Information
Journal of Internet of Things and Convergence / v.7, no.3, 2021 , pp. 81-90 More about this Journal
Abstract
In this study, the effect of user characteristics and technical characteristics of a blockchain-based financial platform on the intention to use of financial consumers was analyzed. Also, in this influence relationship, we analyzed what kind of causal relationship between relative advantage and perceived risk on intention to use. From June 1 to July 30, 2021, a non-face-to-face self-filling online survey was conducted with a sample of subjects who had experience using a financial platform grafted with blockchain technology, and the study was conducted in 187 copies. For statistical processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and 3-step mediated regression analysis were performed using SPSS 21.0 program. The significance level of the statistical value was set to less than 95%. The research results are as follows. First, it was found that innovativeness and usefulness affect the intention to use in the user characteristics. Second, in the technical characteristics, compatibility and reliability were found to affect the intention to use. Third, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between user characteristics and intention to use. Fourth, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between technical characteristics and intention to use. Fifth, it was found that there were differences in the ubiquity of user characteristics, compatibility of technical characteristics and intention to use according to the experience of using the certificate. The results of this study can contribute to the development of a financial platform based on the Internet of Things.
Keywords
User Characteristics; Technical Characteristics; Financial Platform; Intention to Use; Blockchain;
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Times Cited By KSCI : 1  (Citation Analysis)
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