• Title/Summary/Keyword: Intention to Repurchase

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Investigating Repurchase Intention on Sharia Shares: An Empirical Evidence of the Sharia Stock Market in Indonesia

  • MURHADI, Thasrif;AZIZ, Nasir;UTAMI, Sorayanti;MAJID, M. Shabri Abd
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.761-768
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    • 2021
  • The Islamic capital market in Indonesia is currently developing rapidly marked by the massive growth of sharia stock investors. It is followed by the development of an online sharia trading platform by stock brokerage companies so that investors can transact online sharia shares. From the number of existing stock investors, however, there are still very few Islamic stock investors who repurchase shares after the previous purchase. This really attracted the attention of researchers to investigate the repurchase intention of sharia share in the Indonesia stock market. 415 samples who are Islamic stock investors in the Indonesia stock market have filled out distributed questionnaires. Then, the data was processed using SEM Amos. The results of this study found that perceived enjoyment, perceived ease to use, and expectation have a positive and significant effect on investor satisfaction. Then, perceived enjoyment and expectation have a positive and significant effect on repurchase intention, while perceived ease to use has a negative and insignificant effect on repurchase intention, but has a positive effect through the mediating variable investor satisfaction. Investor satisfaction has a positive and significant effect on repurchase intention, and investor satisfaction is a good mediator for the exogenous variables in this study.

Effects of Service Quality of the Indoor Golf Practice Facility on Customer Satisfaction, Customer Loyalty and Intention to Repurchase : Verification of Mediating Effect on Customer Satisfaction and Customer Loyalty (실내골프연습장의 서비스품질이 고객만족, 고객충성도 및 재등록의사에 미치는 영향 : 고객만족과 고객충성도의 매개효과 검증)

  • Lee, Sheng Yen;Park, Kyoung Shil;Cong, Rui
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.497-510
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    • 2018
  • This study aims to establish effects of service quality of the indoor golf practice facility on customer satisfaction, customer loyalty and intention to repurchase. Consumers using indoor golf practice facility were selected as the target population of this study, and 238 individuals were extracted by convenience sampling and administered a survey. The results are as follows. First, facility, process, instructor positively influence customer satisfaction. Second, facility, instructor positively influence customer loyalty. Third, facility, process, instructor positively influence intention to repurchase. Fourth, customer satisfaction positively influence intention to repurchase. Fifth, customer loyalty positively influence intention to repurchase. Sixth, customer satisfaction mediated service quality of indoor golf practice facility and intention to repurchase. Finally, customer loyalty partly mediated service quality of indoor golf practice facility and intention to repurchase.

Product Quality Control Activities and Repurchase Intention in Agro-product E-commerce

  • Zi-Hui BAI;Chao XU;Sung Eui CHO
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.1-15
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    • 2024
  • Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

A Study of Airline Marketing Communication

  • KIM, Sol-Hee;PARK, So-Yeon;KIM, Hye-Jin
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.63-74
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    • 2022
  • Purpose - The purpose of this study is to set up the elements of the airline marketing communication and find out the effect of each element on brand trust. It also aims to figure out how brand trust affects the customer's repurchase intention and WOM intention respectively, and whether repurchase intention has an influence on WOM intention. Eventually, this research intends to provide not only academic but practical application of the research by figuring out the marketing communication factors. Research design, data, and methodology - The survey for this study has been conducted for about 2 months, targeting those who have flown with either domestic or foreign airlines. The number of 249 surveys were distributed and the total number of specimens is 244. Data analysis methods were verifiable factor, discriminant, nomological, and structural equation model analysis. Result - Only advertisement, promotion and WOM have a positive effect on brand trust while publicity has no impact on brand trust. Brand trust was found to have a positive effect on repurchase intention. Also Brand trust also has a positive effect on WOM intention. Finally repurchase intention has a positive effect on WOM intention. Conclusion - There are insufficient existing studies of airline marketing communication which has the direct influence on brand trust. Therefore, the study provided the theoretical foundation of airline marketing communication elements that directly effect on airline brand trust.

전자상거래 환경에서 지각된 위험이 지각된 가치 및 재구매의도에 미치는 영향

  • ;Jeong, Cheol-Ho;Park, Gyeong-Hye
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.203-212
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    • 2010
  • The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

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Analysis of user's attitude toward apps, intention to use and continual consuming intention - Focused on mobile commerce

  • Baek, Youngmi
    • International Journal of Contents
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    • v.9 no.4
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    • pp.35-44
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    • 2013
  • This study tries to identify the determinants of user's attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user's intrinsic determinants- value, innovativeness, gender, Well-being and superordinate influence - on the attitude toward mobile apps, (2) the relation between attitude and app purchase & repurchase intention, and the affecting factors among this relation. In the empirical test result, value, innovation and superordinate influence were identified to affect the attitude. All the relation among attitude, purchase and repurchase intention showed positive significant relationship. In addition, satisfaction intensified the relation between purchase and repurchase intention.

The Effect of Online Review Writing Motives of Internet Shopping on Repurchase Intention and Recommendation Intention about Fashion Merchandise (온라인 구매후기 작성동기가 패션제품 재구매의도 및 추천의도에 미치는 영향)

  • Ku, Tae-Hee;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.12 no.2
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    • pp.188-193
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    • 2010
  • The purpose of this study was to investigate the online review writing motives of online shopping on repurchase intention and recommendation intention about fashion merchandise. The questionnaire was administered to 279 people who had experience in online shopping. The data were analyzed by utilizing factor analysis, multiple regression analysis and t-test. The results of this study were as follow. First, the online review writing motives were divided into three categories such as benefit pursuit/hedonic shopping value, information transmission and evaluation. Second, the consumer who has experience of writing review prefers to repurchase other products in that online shopping mall and to recommend those products more than the consumer who doesn't have that experience. Third, the benefit pursuit/hedonic and information transmission had an effect on repurchasing intention and recommendation intention.

The Effect of Evaluation Factor on Repurchase Intention and Recommendation Intention in China Cellular Phone Market (중국 휴대폰 시장에서의 구매 평가영역에 대한 만족이 재구매의도와 타인추천의도에 미치는 영향)

  • Choi, Soo-Ho;Kim, Shin-Joong
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.117-127
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    • 2019
  • This study was done to analyze the relationship among the characteristic elements for a evaluation factor(design, function, quality, price, conveniency, personnel factor), the evaluation factor satisfaction, repurchase intention and recommend intention that the China cellular phone users perceived by group. The survey was divided into "design, function, quality, price, conveniency, personnel factor, repurchase intention and recommend intention". As a study result, every characteristic elements for a evaluation factor excepting price had an effect on independent variables such as design, function, quality, conveniency, personnel factor satisfaction. And all evaluation factors had an effect on repurchase and recommend intention. In conclusion, in order to increase the repurchase and recommend intention in China cellular phone market it would be necessary to improve the characteristic elements satisfaction for design, function and personnel factor. And after the design, function and personnel factor satisfaction were improved, we could improve the repurchase and recommend intention.

Study on the Effect of the Health Lifestyle on Customer Satisfaction, Repurchase Intention and Recommendation Intention: Focused on Protein Beverage Customers (건강 라이프스타일이 만족, 재구매 의도, 추천 의도에 미치는 영향: 단백질 음료 소비자를 대상으로)

  • Lee, Seung-Yeop;Kim, Yong-Il;Nam, Jang-Hyeon
    • Asia-Pacific Journal of Business
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    • v.13 no.2
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    • pp.169-182
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    • 2022
  • Purpose - The purpose of this study was to investigate influence relationship among health lifestyle, customer satisfaction, repurchase intention and recommendation intention in the protein beverage market. Design/methodology/approach - This study collected 286 survey data from customers who had experience buying and drinking the protein beverage. The Exploratory Factor Analysis (EFA) and the multiple regression analysis were hired in order to analyze the data. Findings - First, four dimensions of health lifestyle("health confidence," "health sensitivity," "health intention," and "health eating habit") were found to be valid and reliable. Second, all four dimensions of health lifestyle had a positive effect on customer satisfaction. Third, customer satisfaction had a positive effect on repurchase intention. Lastly, customer satisfaction had a positive effect on recommendation intention. Research implications or Originality - This study provided research model among health lifestyle, customer satisfaction, repurchase intention and recommendation. Furthermore, the results of this study were useful for identifying the role of health lifestyle in estimating customer satisfaction and the strategies for strengthening customer satisfaction in the protein beverage market.

Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

  • KHOA, Bui Thanh;NGUYEN, Truong Duy;NGUYEN, Van Thanh-Truong
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.17-28
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    • 2020
  • Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.