Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.12.117

The Effect of Evaluation Factor on Repurchase Intention and Recommendation Intention in China Cellular Phone Market  

Choi, Soo-Ho (Division of Business, Sogang University)
Kim, Shin-Joong (Department of Business, Daejin University)
Publication Information
Journal of Digital Convergence / v.17, no.12, 2019 , pp. 117-127 More about this Journal
Abstract
This study was done to analyze the relationship among the characteristic elements for a evaluation factor(design, function, quality, price, conveniency, personnel factor), the evaluation factor satisfaction, repurchase intention and recommend intention that the China cellular phone users perceived by group. The survey was divided into "design, function, quality, price, conveniency, personnel factor, repurchase intention and recommend intention". As a study result, every characteristic elements for a evaluation factor excepting price had an effect on independent variables such as design, function, quality, conveniency, personnel factor satisfaction. And all evaluation factors had an effect on repurchase and recommend intention. In conclusion, in order to increase the repurchase and recommend intention in China cellular phone market it would be necessary to improve the characteristic elements satisfaction for design, function and personnel factor. And after the design, function and personnel factor satisfaction were improved, we could improve the repurchase and recommend intention.
Keywords
Evaluation Factor; Characteristic Element; Evaluation Factor Satisfaction; Repurchase Intention; Recommendation Intention;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 S. I. Choi & D. I. Kim. (2013). Smart -phones study of the determinants of customer satisfaction, Journal of Digital Convergence, 11(3), 255-262.   DOI
2 E. K. Chang & H. K. Lee. (2010). A study on the factors influencing smartphone user satisfaction, Consumer Culture Research, 13(4), 129-145.   DOI
3 H. J. Cho & Xu, Chen. (2011). An empirical study of consumers' smartphone purchase intentions in Korea and China. Journal of Asia-Pacific Studies, 18(2), 145-169.
4 M. Y. Um. (2014). Smartphone users characteristics according to differences between operating systems, Journal of Digital Convergence, 12(9), 93-99.   DOI
5 J. J. Cronin & S. A. Taylor. (1992). Measuring service quality-A reexamination and extension, Journal of Marketing, 56(3), 55-68.   DOI
6 K. H. Yim & Y. J. Jeon. (2009). A study on influencing brand marketing of corporate image, Brand image and purchase intention, Journal of Digital Convergence, 7(3), 75-82.
7 I. J. Whang & S. I. Lee. (2010). The study of knowing the intention to adopt smartphone by extending technology acceptance model, The 2010 Autumn Conference of Korean Institute of Industrial Engineers, 1-8.
8 I. K. Song. (2012). A study on decision factors in selecting a device at the point of smart phone purchase:Comparing the perceptions between the first buyers and existing buyers, The KIPS Transactions:PartD, 19(1), 121-126.   DOI
9 J. O. Lee, J. H. Whang & S. R. Lee. (2006). The effect of features and motivators of mobile phone on repurchasing intention:focusing on difference between Korea and Indonesia, The 2006 Autumn Conference of The Korean Society of Management Information System, 329-335.
10 D. U. Kim & J. S. Oh. (2014). The relationship of smart phone quality among user satisfaction, switching intention, repurchase and reuse intention: The moderating roles of replacement and switching frequency, The Journal of Internet Electronic Commerce Research, 14(1), 1-20.   DOI
11 Y. S. Kim, J. H. Kim & W. Wang. (2010). The effects of cell phone value for customer on satisfaction and repurchase intention. Journal of Product Research, 28(1), 25-38.   DOI
12 R. L. Oliver. (1980). A cognitive model of the antecedents and consequences of satisfaction decision, Journal of Marketing Research, 17(4), 460-469.   DOI
13 R. L. Oliver & J. E. Swan. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach, Journal of Marketing, 53(2), 21-35.   DOI
14 S. L. Han. (2004). Effect of restaurant service quality on customer retention and word-of-mouth, Journal of Marketing Management Research, 9(1), 29-46.
15 R. L. Day. (1980). Research perspectives on consumer complaining behavior. In theoretical developments in marketing, Carles Bamb and Patrick Dunne, Chicago: American Marketing Association, 211-215.
16 A. Geva & A. Goldman. (1991). Satisfaction measurement in guided tours, Annals of Tourism Research, 18(2), 177-185.   DOI
17 A. J. Lee, D. H. Park & J. W. Park. (2003). Effect of the service quality of foodservice industry on customer satisfaction, revising intention and oral transmitting intention, Korean Journal of Hotel Administration, 12(1), 191-213.
18 V. A. Zeithaml & J. B. Marry. (1996). Service marketing, New York: McGraw-Hill.
19 K. M. File, R. R. Judd & R. A. Prince. (1992). Interactive marketing:The influence of participa -tion on positive word-of-mouth and referrals, Journal of Services Marketing, 6(4), 5-14.   DOI
20 T. Jones & W. E. J. Sasser. (1995). Why satisfied customers defect, Harvard Business Review, 73(6), 88-99.
21 K. A. Bollen. (1989). Structural equations with latent variables, New York: Wiley.
22 B. R. Bae. (2011). Structural equation modeling with Amos 19:Principles and practice AMOS, Chung Ram Press.
23 S. H. Choi. (2019). The Effect of Logistics Services, Corporate Image, Product Reliability & Customer Services on Customer Satisfaction and Repurchase Intention in e-Commerce, Journal of Digital Convergence, 17(6), 159-167.   DOI
24 Y. Y. Feng & E. B. Park. (2013). A study on the repurchase intention of Chinese smart phone user, GangWon Review, 4(1), 101-120.
25 A. Bhattacherjee. (2001). Understanding information systems continuance:An expectation-confirmation model, MIS Quarterly, 25(3), 351-370.   DOI
26 H. Assael. (2004). Consumer behavior:A strategic approach, Boston: Houghton Mifflin.
27 P. Kotler, J. T. Bowen & J. Maken. (2004). Marketing for hospitality and tourism, Pearson Prentice Hall.