• Asia pacific journal of information systems
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• 제32권2호
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• pp.354-380
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• 2022

This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.

• Journal of Information Technology Applications and Management
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• 제27권3호
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• pp.1-18
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• 2020

Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

• 경영과학
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• 제21권1호
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• pp.1-17
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• 2004

A separate and distinct interaction with both the actual e-vendor and with its IT web site interface is at the heart of online shopping. Previous research has established, accordingly, that online purchase intention is the product of customer assessments of IT itself, specifically its perceived usefulness and ease-of-use(TAM). Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influence changes over the voluntariness towards the usage intention. The reason for voluntariness as a moderating variable is that it had the serious effect to the motivating in the making willingness of the internet shopping-mall usage. A better understanding of the determinants of perceived usefulness and perceived ease of use to the usage intention would enable us to design web site interventions that would increase user acceptance and usage of internet shopping-mall. Therefore, the goal of the present research is to extend TAM to include additional key determinants of TAM and to understand how the effects of these determinants change with the voluntariness of the usage intention of the internet shopping-mall.

• 한국정보시스템학회지:정보시스템연구
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• 제20권1호
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• pp.75-105
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• 2011

This study is an empirical study on the relationships among organizational citizenship behaviors, absorptive capacity, performance of using ERP(perceived ease of use, perceived usefulness, and intention of ERP extension usage). In particular, mediating effect of absorptive capacity and perceived usefulness is empirically analysed to find causes and impacts among these variables. In order to achieve the goals of this study, research models were proposed and hypothesis were drawn to test on the basis of previous studies. A survey was conducted to the members of the seven organizations such as manufacturers, distributors and service industry. The survey questionnaires were sent to 400 people and 304 of them were returned. This data was analyzed with SPSS 12.0 and AMOS 5.0. The study results are as follows. There were no direct effects of the organizational citizenship behaviors on the performance of using ERP. The organizational citizenship behaviors had a positive effects on the absorptive capacity. The absorptive capacity had also a positive effect on the performance of using ERP and the perceived ease of use. The perceived ease of use had a positive effect on the perceived usefulness and the intention of ERP extension usage. Futhermore, the perceived usefulness had a positive effect on the intention of ERP extension usage. In addition, there was a full mediating effect of the absorptive capacity on between the organizational citizenship behaviors and the performance of using ERP. The perceived usefulness had a partial mediating effect on between the perceived ease of use and the intention of ERP extension usage.

• 품질경영학회지
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• 제47권2호
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• pp.237-254
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• 2019

Purpose: The purpose of this study is to analyze correlation of perceived cosmetics brand apps attributes and use intentions, mediating role of customer satisfaction, and relationship between customer satisfaction and continuous usage intention. Then provide basic data for development management strategy of beauty industry and enhancement of competitiveness corresponding to smart era. Methods: The questionnaires were surveyed by an online company(EMBRAIN). After data collection, frequency analysis was performed on the general attributes of questionnaire survey using SPSS 22.0, and data conclusions were derived by verifying reliability and validity of data and hypotheses. Results: First, perceived cosmetic brand app attributes have a positive effect on customer satisfaction, Second, perceived cosmetic brand app attributes have a positive effect on continuous usage intention. Third, customer satisfaction was found to have a mediating role in the effect of perceived cosmetic brand app attributes on continuous usage intention. Fourth, involvement proved to control the relationship between perceived cosmetic brand app attributes perceived interactivity and customer satisfaction. Finally, Involvement has proven to control the relationship between cosmetic brand app attributes perceived interactivity and continuous usage intention. Conclusion: Consumers buying products from cosmetics brand apps will be more likely to use cosmetics brand apps if they feel comfortable with calculation process, search, booking confirmation and payment methods.

• 여성건강간호학회지
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• 제29권3호
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• pp.208-218
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• 2023

Purpose: The aim of this study was to explore the continuous usage intention of head-mounted display-based virtual reality (HMD-based VR) content among college students. The study also sought to understand how this intention is influenced by factors related to personal cognition, social aspects, VR content, and HMD-related elements. Methods: This descriptive correlational study used a self-report questionnaire to survey 217 students from two universities in Korea who had prior experience with HMD-based VR content. Results: The mean score for continuous usage intention of HMD-based VR content was 2.59±0.57 points (range, 1-5 points). Regarding the average frequency of HMD-based VR content usage, 64.5% of participants reported using it 1 to 2 times, while 91.7% indicated a total HMD-based VR usage period of less than 6 months. Factors such as personal cognition, VR content, social aspects, and HMD-related elements had explanatory power of 35.1%, 10.7%, 4.4%, and 2.5%, respectively, for the continuous usage intention of HMD-based VR content. Additionally, engagement (β=.45, p<.001), influential others (β=.37, p<.001), environmental support (β=-.18, p=.030), and cyber sickness (β=-.21, p=.001) were identified as having a significant influence. Conclusion: When developing HMD-based VR content, strategies to improve users' personal cognition should be included. Additionally, it is necessary to develop strategies that enhance enjoyment and interest in the content, while also facilitating ongoing social support. Furthermore, coping strategies should be devised that take into account cyber sickness, a potential side effect of these devices.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
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• pp.409-418
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• 2005

This paper proposes perceived ease of use and perceived usefulness mediate this relationship. The results can be summarized as follows. First, the greater the property management system's information quality, the greater the perceived ease of use. Second, the greater the perceived ease of use, tile greater the perceived usefulness. Third, the greater the perceived ease of use, the greater the using intention of system. Forth, the greater the perceived usefulness, the greater the using intention of system. Finally, the greater the using intention of system, the greater the usage of system.

• 한국콘텐츠학회논문지
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• 제14권6호
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• pp.477-490
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• 2014

본 연구의 목적은 사이버대학생의 모바일러닝 지속사용의도에 영향을 미치는 요인을 규명하고, 이를 높이기 위한 구체적인 전략을 모색하는 데 있다. 본 연구에서는 시스템품질, 정보품질, 서비스품질 및 개인혁신성향이 노력기대와 성과기대를 통해 지속사용의도에 영향을 미칠 것으로 가정하였다. 가설적 연구모형을 검증하기 위해 2013년도 2학기에 W사이버대학에서 웰빙건강학부 한방건강학과의 전공과목 수강생 279명에게 설문조사를 실시하였으며, 수집한 자료를 바탕으로 구조방정식을 활용하여 변인 간의 구조적 인과관계를 검증하였다. 연구결과, 시스템품질과 개인혁신성향은 노력기대에 영향을 미쳤으며 정보품질, 서비스품질 및 개인혁신성향은 성과기대에 영향을 미치는 것으로 드러났다. 또한 노력기대와 성과기대는 지속사용의도에 영향을 주었다. 이러한 연구결과를 바탕으로 모바일러닝 학습자의 지속사용의도를 높이기 위해서 모바일러닝의 시스템품질과 정보품질 및 서비스품질을 높이고, 학습자의 혁신성향을 증진시키는 것이 중요함을 제안하였다.

• Journal of Information Science Theory and Practice
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• 제10권3호
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• pp.1-14
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• 2022

The present study investigates the impact of perceived value metrics in driving satisfaction and behavioral intention to use e-resource among its users. Utilitarian, hedonic, uniqueness, epistemic, and economic are key values selected for the purpose of investigation in the study. This empirical study is carried out through a survey and responses have been analyzed using structural equation modelling. The target group is selected by means of simple random sampling (users of e-resources in selected business schools). Findings of the study reveal that utilitarian values, hedonic values, epistemic values, and uniqueness values have a significant impact on the usage intention of e-resources; however, economic values reflect an insignificant relationship to intention to use e-resources. The study is a distinctive piece of work on investigating the most and the least significant value(s) associated with satisfaction and usage intentions of e-resources.

• 한국콘텐츠학회논문지
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• 제9권7호
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• pp.294-303
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• 2009

본 연구의 주목적은 UCC 서비스의 콘텐츠 품질이 사용자 만족과 지속이용의도에 미치는 영향관계를 규명해 보는 것이다. 이러한 연구목적을 달성하기 위해 선행문헌에 관한 종합적인 고찰 결과를 토대로 UCC 서비스의 콘텐츠 품질로 정확성, 완전성, 다양성, 유희성, 적시성 등의 다섯가지 요인을 도출하였고, 이들 UCC 서비스의 콘텐츠 품질 요인들이 사용자의 만족을 거쳐 지속이용의도를 형성하게 되는 구조적 관계에 관한 연구모형과 가설을 수립하였다. UCC 서비스 이용자 315명을 대상으로 한 본 연구의 실증분석 결과를 요약해 보면 다음과 같다. 첫째, UCC 서비스의 콘텐츠 품질 중 완전성, 다양성, 유희성, 적시성 둥의 네가지 요인이 사용자 만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, UCC 서비스의 콘텐츠 품질 중 정확성, 완전성, 유희성, 적시성 등의 네가지 요인이 지속이용의도에 긍정적인 영향을 미치는 것으로 밝혀졌다. 마지막으로, UCC 서비스에 대한 사용자 만족은 지속이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과를 통해 향후 UCC 서비스 운영자에게 실무적, 관리적 측면에 시사점을 제공해 줄 수 있을 것으로 기대된다.