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http://dx.doi.org/10.5392/JKCA.2014.14.06.477

Analysis of Factors Influencing Continuous Usage Intention of Mobile Learning in Cyber University  

Joo, Young-Ju (이화여자대학교 교육공학과)
Ham, Yoo-Kyoung (이화여자대학교 교육공학과)
Jung, Bo-Kyung (이화여자대학교 교육공학과)
Publication Information
The Journal of the Korea Contents Association / v.14, no.6, 2014 , pp. 477-490 More about this Journal
Abstract
The purpose of this study is to investigate factors influencing continuous usage intention of mobile learning and suggest practical strategies to enhance learners' continuous usage intention of mobile learning. In this study, we hypothesized that system quality, information quality, service quality and personal innovativeness have a positive effect on effort expectancy and performance expectancy, which ultimately have a positive effect on continuous usage intention. In order to examine structural relationship among variables, we surveyed 279 students who took courses at W Cyber University in 2013 fall semester. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, system quality and personal innovativeness significantly affect effort expectancy. Second, information quality, service quality and personal innovativeness significantly affect performance expectancy. Last of all, effort expectancy and performance expectancy significantly affect continuous usage intention of mobile learning.
Keywords
Mobile Learning; Continuous Usage Intention; Cyber University; UTAUT; ISSM;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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