• 한국병원경영학회지
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• 제11권1호
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• pp.31-53
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• 2006

The objective of this study is to examine the effectiveness of the strategy of hospital specialization by analyzing the differences in expected and perceived services, perceived service quality, satisfaction, and intentions to revisit and recommend the hospital to others between general and specialty hospitals. Data were collected using self-administered questionnaire from patients admitted to four study hospitals: two speciality and two general hospitals. The questionnaire was developed based on SERVQUAL to measure five dimensions of service quality. Four hundreds questionnaires were distributed to inpatients or their guardians and 282 returned questionnaires were used in the analyses. The significance of the differences in study variables between specialty and general hospitals were tested by t-test and $x^2$-test. The factor analysis result confirmed the construct validity of 28 questions asked to measure service quality and resulted in four dimensions of service quality: reliability, assurance, tangible and empathy/responsiveness. Cronbach's Alpha ranged from .9013 to .9358, that confirmed the internal consistency of answers. The study results indicated that patients who used specialty hospitals had higher levels of expected and perceived service, a higher level of perceived service quality, and higher levels of service satisfaction than patients who used general hospitals. Percents of patients who had the intention to revisit the hospital and to recommend the hospital to others were higher among patients in specialty hospitals. The most frequent reason to choose the hospital was the excellence of doctors in both general(29.9%) and specialty(43.8%) hospitals, that was followed by convenient transportation(15.3%) and someone know works at the hospital(15.3%) in general hospitals and other's recommendation(14.6%), and nice amenities(13.1%) in specialty hospitals. Although there were no significant differences in clinical department, age, and sex of patients between general and specialty hospitals, patients who visited speciality hospitals had higher levels of education and income than their counter part in general hospitals. These results suggested that specialty hospitals performed better than general hospitals. Specialization could be a viable strategy to tide over recent financial difficulties experienced by hospitals, particularly small- and medium-sized hospitals.

• 한국융합학회논문지
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• 제8권11호
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• pp.241-247
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• 2017

순천시의 원도심권에서 열린 푸드 & 아트 페스티벌에 따른 축제장 방문객들의 만족도와 재방문 결정적 영향을 파악하고자 하였다. 본 연구를 수행하기 위하여 가설을 설정한 뒤 축제에 참여한 방문객을 대상으로 현장설문조사를 후 표본을 추출하여 조사를 통해 실증분석을 시행하였다. 또한 페스티벌 개최로 인해 원도심 지역의 관광 발전과정과 향후에 다시 재방문하는 관광객들이 순천의 정원과 음식 관광에 대한 4차산업의 융합연구에 시사점을 제시하고자 한다. 요인이 축제 만족도에 미치는 영향력을 조사한 결과 관광 상품 및 푸드, 안내 및 홍보 행사프로그램의 순서대로 영향력을 미치는 것으로 확인되었다. 또한 상품 및 음식 편의시설. 안내 및 홍보 부분은 축제의 재방문에 영향력을 미치며 축제의 추천의사에도 미치는 것으로 확인되었다. 결과적으로 순천 푸드& 아트 페스티벌의 만족도 평가요인의 속성을 확인하고 방문객들의 만족이 행동의도에 정(+) 의 영향력을 있어 인과관계를 도출되었다. 하지만 축제만족도를 측정함에 있어 만족도와 인지된 만족의 결과에 대한 정확하게 분석하지 못한 점이 연구의 한계로 남는다.

• 보건의료산업학회지
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• 제4권1호
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• pp.59-70
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• 2010

The purpose of this study is to examine how much the service quality of the radiology department at the hospital is influential to customers' satisfaction and intents of reusing the department and informing it to others. For the purpose, this researcher surveyed 201 patients whon used the radiology department at the hospital. Findings of the study can be summarized as follows. First, the surveyed patients' perceptions of the service quality of the radiology department in accordance with their demographic characteristics were investigated to find that among the subjects, women were perceiving the radiological technician as more kind than men were. Among the subjects, women were higher in customer satisfaction about the service quality of the radiology department and intents of reusing the department and informing it to others than men were. Second, out of factors of the radiology department's service quality, those who were significantly affecting customer satisfaction included waiting time for treatment at the department, kindness of the radiological technician, environment of the radiography room and facilities of the department. Third, customer satisfaction was significantly affecting the intent of reuse. Fourth, customer satisfaction was significantly influencing the intent of informing to others. In other words, the more customers are satisfied with the service quality of the radiology department, the more they are likely to inform the department to others and reuse it. In conclusion, the sustainable growth and effective management of the medical institution requires improving the service quality of its department of radiology and thereon maximizing customer satisfaction.

• 수산경영론집
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• 제49권4호
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• pp.37-52
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• 2018

Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.

• 한국의료질향상학회지
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• 제28권1호
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• pp.34-44
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• 2022

Purpose:We investigated physicians' responses to a series of clinical vignettes consisting of patient safety incidents, with and without disclosure of patient safety incidents (DPSI). Methods: An anonymous survey was conducted to investigate physicians' responses to the DPSI via online communities of physicians, and additional participants were recruited using a snowballing sampling method. We evaluated physicians' responses to the DPSI using eight hypothetical scenarios (HS) from the following perspectives: thoughts regarding medical errors, revisiting the physician, recommendation, lawsuit, criminal prosecution, trust score, and compensation amounts. We used the chi-square test to evaluate the overall differences in response rates among the scenarios. Statistical analyses were performed using the Student's t-test to compare the trust scores and compensation amounts. Results: A total of 910 physicians participated in this survey. An overall comparison of trust scores among HS showed that HS 1 (unclear medical errors, minor harm, and DPSI) had the highest trust score. In contrast, in the opposite scenario, HS 8 (clear medical errors, major harm, and DPSI not conducted) received the lowest scores. Cases with minor harm to patients (HS 1, 2, 5, and 6) showed lower compensation amounts than the others (HS 3, 4, 7, and 8). Physicians were more likely to think of situations with DPSI as not having medical errors (53.1% vs. 55.2%). In addition, the scenarios with DPSI were evaluated favorably in terms of intention to revisit, recommend, suit, and engage in criminal proceedings. Physicians showed higher trust scores (6.2 vs 5.4) and gave lower compensation amounts ($27.7 million vs $28.1 million), although there was no significant difference in terms of compensation amounts to the physician conducting DPSI. Conclusion: Our study showed overall positive perceptions regarding DPSI among Korean physicians.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.20-28
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• 2018

Background: As a result of the South Korean government's medical tourism strategies, the number of UAE inbound medical tourists have the highest annual increase rate among the Middle Eastern countries. The need for medical interpreters in such cases is inevitable, especially considering the languages spoken in both countries differs. The work of a medical interpreter affects patient satisfaction, quality of care, and the UAE patients' revisit intention. However, there is a lack of literature that focuses on the role of medical interpreters for the Arabic-speaking medical tourists in South Korea. The purpose of this study is to assess the satisfaction and the experience of UAE medical tourists in South Korea who have used medical interpretation services. Method: A descriptive exploratory design, including semi-structured interviews, was used in this study to examine factors influencing the satisfaction of UAE patients seeking medical attention in South Korea, who considered travelling exclusively for medical purposes. Eleven UAE medical tourists were selected for the interview using convenience sampling. Results: Two types of interpreters were revealed by the analysis: interpreters with Arabic as their mother tongue and interpreters with Korean as their mother tongue. Patients emphasized the origin of the interpreters and differentiated between the two types of interpreters' professionalism, abilities, and personal skills. However, due to the huge gap between the two cultures, languages, and religions, the UAE patients mainly preferred the Arabic medical interpreters. Further, each type had certain traits that impacted the medical care process and patients' satisfaction. Conclusion: This study shows that the South Korean government needs to focus on the training and assessment system for Arabic language interpreters. Additionally, cultural differences training for the interpreters may help to increase UEA patients' satisfaction.

• Journal of Forest and Environmental Science
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• 제36권2호
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• pp.156-162
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• 2020

This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists' intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.520-529
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• 2018

본 연구에서는 서비스 종사원의 제주방언 사용이 관광지 이미지 및 관광만족도, 재방문 의도에 미치는 영항에 대해서 알아보았다. 방언은 지역의 특색을 나타내는 문화적인 요소로 볼 수 있으며, 관광객들에게는 자신이 살던 지역에서 벗어나 다른 지역을 방문할 때 느끼는 감정을 확대시켜주는 매개체 역할을 한다. 연구결과 방언의 언어 커뮤니케이션 중 소통요인은 관광지의 인지적, 정서적 이미지에 정(+)의 영향을 미치는 것으로 나타났고, 흥미요인은 관광지의 인지적 이미지에는 정(+)의 영향을 미치지만 정서적 이미지에는 영향을 미치지 않는 것으로 나타났다. 연구결과 방언의 과도한 사용이 관광객들의 정서에 반드시 긍정적인 영향을 주지 않을 수도 있다는 점에 유의해야 한다. 방언을 활용하여 관광상품을 개발하고자 할 경우에는 오해의 소지가 없도록 단어나 표현의 사용에 주의할 필요가 있다.

• 한국조리학회지
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• 제22권3호
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• pp.79-91
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• 2016

본 연구는 2015년 5월 1일 경부터 5월 30일에 이르는 한 달간 조사기간을 두어 실시하였고, 자료 수집은 서울 시내 레스토랑 및 일반음식점 관리 책임자에게 연구목적과 설문내용을 충분히 설명한 후 레스토랑 및 일반음식점 관리 책임자의 책임하에서 방문하는 고객에게 자기기입식으로 응답하게 하였다. 첫째, 노스텔지어 성향으로 지각된 감정의 음식 때문에 레스토랑 및 일반음식점 재방문의도에 영향을 미치는지 규명하고자 한다. 노스텔지어 성향이 재구매의도에 미치는 영향 은 B=0.767(p<.001)로 재구매의도에 유의적인 정(+)의 영향력이 있었다. 모형의 적합성을 측정하는 결정계수는 모형의 적합성을 측정하는 결정계수는 0.589로 전제 변동의 58.9%를 설명하였고, 모형의 유의성을 검증하는 F=431.234(p<.001)로 모형은 유의적으로 나왔다. 둘째, 노스텔지어 성향과 사회적 유대감의 유의적인 부(-)의 영향력으로 강한 조절효과를 나타냈다. 이에 사회적 유대감이 낮을수록 노스텔지어 성향이 높아지는 것으로 나타났다.

• 한국의류학회지
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• 제29권8호
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• pp.1196-1206
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• 2005

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.