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Nostalgia Tendency Impact on the Propensity perceived Emotional Food Repurchase Intention: - Moderator Effects of Social Solidarity -  

Kim, Geon Whee (Dept. of Hotel Management, Sang-Ji Youngseo University)
Publication Information
Culinary science and hospitality research / v.22, no.3, 2016 , pp. 79-91 More about this Journal
Abstract
This research was conducted over one month from May 1st to May 30th, 2015. Data were collected after confirming purpose of current study with eating house manager from the restaurant consumers. This study investigated the impact of nostalgia tendency on the propensity to revisit the eating house. Nostalgia impact on the propensity of the perceived emotional food repurchase also had the effect of significantly positive (+) on the road to repurchase B=0.767(p<.001). The coefficient of determination for measuring the adequacy of the model to determine the coefficient that measures the suitability of the model was explaining 58.9% of the variation in the premises 0.589, models with F=431.234(p<.001) to verify the significance of the model is significantly It has been described. Second, nostalgia tendency and social tendencies of the bond part had a strong impact in moderating effects of (-). The lower the social bond was investigated by increasing the propensity nostalgia.
Keywords
nostalgia tendency; repurchase intentions; social solidarity;
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