• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.149-166
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• 2004

In the wake of Fishbein and Ajzen's the Theory of Reasoned Action (TRA), Davis (1989) proposed a Technology Acceptance Model (TAM) to account for how perceived ease of use, perceived usefulness, and attitude predict behavioral intention to use Information Systems (IS). However, TAM is incomplete in one important respect: it does not account for social influence In the acceptance and utilization of new information systems. This study investigated the relationships between organizational tasks and intention to use internet using TAM. For using internet, social network is an important factor because the natural characteristic of internet is community-based. The results showed that Organizational Culture (OC) plays an important role in explaining intention to use the internet. Using O'Reilly et al. 's measurements, we extended and empirically validated the proposed model using Structured Equation Modeling (SEM). These findings enable future researchers and practitioners to apply the OC variable in the various contextual domains.

• 산업경영시스템학회지
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• 제31권3호
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• pp.61-73
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• 2008

The purpose of this study is to examine the determinants of union commitment and union participation intention based on the social exchange perspective and apply implications to union setting to improve union management. The results are as follows : Firstly, union commitment is the most direct predictors of union participation intention and mediates the relation both perceived union support and union instrumentality and union participation intention. Secondly, both perceived union support and union instrumentality are direct predictors of union commitment but perceived union support has more effect than union instrumentality on union commitment. Lastly, process related justices affect on perceived union support but interactional justice is a more Important antecedent of perceived union support than procedural justice. Unexpected finding is that union instrumentality has direct relationship with not only union commitment but also perceived union support. This finding is needed further research in the future.

• 한국학교ㆍ지역보건교육학회지
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• 제10권2호
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• pp.15-27
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• 2009

Background and Goals: This study set out to apply the Theory of Planned Behavior (TPB), which is known to provide good explanations about human behavior, and test it to see if it could predict safety behavior by affecting the intention for safety behavior and perceived behavioral control and if intention for safety behavior would be influenced by attitude toward behavior, subjective norm, and perceived behavioral control. Methods: The subjects were 98 dental technology majors in D City. The questionnaires were distributed, filled out and collected on the spot. Each item was measured on a seven-point scale, and it's interpreted that the higher mean of each item would translate into safety behavior. Results: The analysis results of the Theory of Reasoned Action (TRA) variables indicate that only subjective norm ($\beta$ = .528, p < .000) had explanatory power of 27.2% (F = 37.170, P <.001) for intention for safety behavior. The results show that subjective norm and attitude toward behavior affect intention for safety behavior. The analysis results of the TPB variables revealed that intention for safety behavior had explanatory power of 26.6% (F = 36.072, p <.000) for behavior. When intention was added by perceived behavioral control, the explanatory power increased to 34.5% (F = 26.530, p <.000). And when it's added by knowledge, the explanatory power increased to 39.0% (F =21.661, p <.000). The results suggest that intention has the biggest influence on predicting safety behavior. Conclusion: The results show that the TPB model by Ajzen (1985) has greater forecasting power for intention and act of safety behavior than the TRA model by Fishbein & Ajzen (1980) and the TPB model can applied in the prediction of safety behavior. Thus safety behavior is considered as behavior whose determination control is limited. And safety education programs that add knowledge to the TPB variables will help the students promote their safety behavior.

• 한국산학기술학회논문지
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• 제14권10호
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• pp.5078-5090
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• 2013

본 연구는 중소병원 간호사의 경력정체, 자기효능감, 직무배태성과 이직의도와의 상관관계를 파악하기 위해 시도된 서술적 조사 연구이다. 연구대상은 J시에 소재한 5개의 중소병원에서 근무하는 간호사 217명으로 하였으며, 자료수집기간은 2013년 8월 5일부터 8월 20일까지였으며, SPSS win 18.0 프로그램을 이용하여 분석하였다. 연구결과 이직의도는 5점 만점에 평균 3.07점 이었으며, 경력정체, 자기효능감, 직무배태성, 이직의도와의 관계에서 이직의도는 경력정체(r=.284)와는 정적관계로 나타났고, 자기효능감(r=-.165)과 직무배태성(r=-.432)과는 부적관계로 나타났다. 대상자의 이직의도에 가장 큰 영향을 미치는 변수는 직무배태성이었으며, 현 병원 근무경력, 경력정체, 근무부서 순으로 영향을 미치는 것으로 나타났다. 따라서 이직의도를 낮추기 위한 관리 방안으로 직무배태성을 높이는 간호사 유지 프로그램을 개발하여 간호현장에 적용할 필요가 있다.

• 한국융합학회논문지
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• 제8권2호
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• pp.83-89
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• 2017

본 연구는 종합병원 간호사의 감성지능, 직무배태성 및 이직의도 정도를 확인하고 감성지능과 직무배태성이 이직의도에 미치는 영향을 규명하기 위하여 시도되었다. 연구방법은 2015년 7월1일부터 8월 1일까지 700병상 이상의 일개 종합병원에 근무하는 간호사 110명을 대상으로 설문조사한 자료를 SPSS 18.0으로 분석하였다. 본 연구결과 본 연구대상자의 감성지능은 3.51점(범위 1~5점), 직무배태성은 3.09점(범위 1~5점), 이직의도는 3.61점(범위 1~5점)이었다. 감성지능과 직무배태성은 이직의도와 유의한 음의 상관관계를 보였으며, 감성지능과 직무배태성은 양의 상관관계를 보이는 것으로 나타났다. 이직의도에 가장 영향을 미치는 요인은 직무배태성이었으며(${\beta}$=-.298, p<.001) 설명력은 21.0%이었다. 본 연구결과를 바탕으로 간호사들의 이직의도를 감소시키기 위해서는 직무배태성을 증진시키는 방안을 적극적으로 마련할 필요가 있다.

• 유통과학연구
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• 제14권12호
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• pp.119-127
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• 2016

Purpose - This study has been conducted based on the assumption that technology acceptance for the traditional markets introduce Augmented Reality Technology system into traditional markets in order to increase the influence on consumer purchasing intention. The Augmented Reality Technology system on this study has been carried out by a modeling study based on Davis(1989)'s Technology Acceptance Model (TAM). Research design, data, and methodology - Before starting the research, we inquired previous researches and defined the basic concept for each research with applying some parts of them. By doing this, we were able to find out if the users had perceived ease of use and the feeling of usefulness for the technology acceptance in using traditional markets. As a result, we measured how efficiently those factors could have an influence on traditional market visit. Moreover, we analyzed the result with actual proofs, assuming that such a visiting intention would affect consumers purchasing intention Results - To summarize the results, first, we have found that the necessity for augmented reality technology for traditional markets and its convenience in use can have a positive effect on visiting traditional markets. Second, we have discovered that the feeling of easiness in use, technological usefulness, and its visiting intention for Augmented Reality Technology can positively influence on the users' purchasing intention. Conclusions - By taking advantage of the research results from this study, the technological acceptance for the traditional markets suggests not only a positive impact on the users' visiting traditional markets but also an influence on the users' purchasing intention for the goods that are sold in the traditional markets. The weak point of this study is that it did not have sufficient theoretical explanation for technological acceptance in traditional markets, and it also lacked theoretical research to apply Augmented Reality Technology to the distribution industry. In order to overcome these drawbacks, we have to conduct thoughtful empirical analysis and research. Lastly, we insist that we will have to carefully verify reliability for the questionnaire data collected by the Internet survey panels in the future.

• 유통과학연구
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• 제18권2호
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• pp.29-38
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• 2020

Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

• 대한안전경영과학회지
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• 제12권2호
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• pp.89-97
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• 2010

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

• 가정과삶의질연구
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• 제34권5호
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• pp.53-68
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• 2016

Financial preparation for retirement means making financial plans by predicting expected incomes and expenditures needed for maintaining success in later life. Because this preparation needs long-term planning, preparing as early as possible is recommended. This study, therefore, uses theory of planned behavior for examining the intention of financial preparation for retirement of consumers in their 20s and 30s. By using financial education and its understanding as additional variables, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, the level of consumer financial education is lower than the average. The level of understanding finance is lower than the average, and particularly, the level of understanding retirement related finance is much lower. Second, the more the attitude of financial preparation for retirement is positive, and the higher the level of subjective norm or perceived behavioral control is, the level of the intention of financial preparation for retirement tends to be more higher. Therefore, relevant efforts to encourage this preparation are needed. Third, the level of the intention of financial preparation for retirement is higher than the average, whereas financial education has no effects on the intention. This means that despite the importance of the financial education, its current implementation has many problems. The suggestions of this study are as follows. First of all, this study can provide preliminary data for developing retirement planning programs. In addition, in terms of the policy, given that this study targets relatively young consumers in their 20s and 30s, it can provide preliminary data for making policies for their future retirements.

• 한국IT서비스학회지
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• 제13권1호
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• pp.161-179
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• 2014

Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.