Extended TAM including Organizational Culture as an External Variable

조직문화변수를 포함한 확장된 인터넷수용모형 - 중소기업 조직원을 중심으로 -

In the wake of Fishbein and Ajzen's the Theory of Reasoned Action (TRA), Davis (1989) proposed a Technology Acceptance Model (TAM) to account for how perceived ease of use, perceived usefulness, and attitude predict behavioral intention to use Information Systems (IS). However, TAM is incomplete in one important respect: it does not account for social influence In the acceptance and utilization of new information systems. This study investigated the relationships between organizational tasks and intention to use internet using TAM. For using internet, social network is an important factor because the natural characteristic of internet is community-based. The results showed that Organizational Culture (OC) plays an important role in explaining intention to use the internet. Using O'Reilly et al. 's measurements, we extended and empirically validated the proposed model using Structured Equation Modeling (SEM). These findings enable future researchers and practitioners to apply the OC variable in the various contextual domains.