• Title/Summary/Keyword: Intension to Use

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A Study on influence factors of User's Continuous Use Intension in Firm Promotion Social Network Service: by Mediating the Moderator of the Operation Objective Types in Facebook Fan Page (기업 SNS 이용자(고객)의 지속적 사용의도에 관한 연구:Facebook 팬페이지 운영 목적을 조절변수로)

  • Shim, Eunsun;Lee, JungHoon;Jeong, BeobGeun
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.41-57
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    • 2013
  • As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

The Interactive Factors of Ubiquitous Media Affected on the Intention of Convergence Service Adoption (유비쿼터스 미디어의 수용의도에 영향을 미치는 상호작용성 요인에 관한 연구)

  • Kim, Ju-An
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.19-40
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    • 2007
  • In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

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PCA Ruling on SCS : Is it a Peaceful Solution or Cause of Military Tension? (남중국해 중재판결 : 군사적 분쟁 고조인가 국제법적 해결의 증진인가?)

  • Yang, Hee-Chuel
    • Strategy21
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    • s.40
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    • pp.144-161
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    • 2016
  • A unanimous Award has been issued on 12 July 2016 by the Arbitral Tribunal constituted under Annex VII to the United Nations Convention on the Law of the Sea in the arbitration instituted by the Republic of the Philippines against the People's Republic of China. The current security issues in the regional sea shall be carefully reflected to anticipate whether the Award could resolve the existing political conflict or rather will grow military tension in the region. The Award clearly directs the scope of delimiting maritime jurisdiction to coastal States in the Southern China sea, so it seems to help facilitating finding resolutions of regional disputes on maritime boundaries. On the other hand, there are several limitations in reality to implementation of the decisions included in the Award. USA could use the decisions to restrict military activities and exercise of unilateral maritime jurisdiction by China in the region, while China shall encounter guilt to illegitimacy of its activities as well as shaking the legal foundation of its policy in the region. Then the resolution of this dispute through application of international law would rather cause more political confusion. The intension of bringing the case to an international court were to resolve political difficulties. If, however, the political difficulties are not properly reflected in the legal decisions, such decision would possibly raise more political risks.

A Study on the Operation of Ecological Interpretation - Based on the Visitor Characteristics in Urban Park -in the Case of Incheon Grand Park- (탐방객 특성에 기초한 도시공원 생태교육 프로그램 운영 방안 -인천대공원을 중심으로-)

  • Cho Woo;Yoo Ki-Joon
    • Korean Journal of Environment and Ecology
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    • v.18 no.3
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    • pp.297-305
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    • 2004
  • The purposes of this study were to understand visitors' park use characteristics and provide effective directions fur managing facilities and programs of ecological interpretation in Incheon Grand Park, Korea. To accomplish the purposes of study, a questionnaire survey with 376 samples was carried on the park. As for the results, most respondents were pointed relaxation with natural environment as a main visiting purpose. Visitors highly interested in programs of ecological interpretation and also respondents' intension of participation to those programs showed far more positive. Based on the results, there was a need fer introducing facilities and programs of ecological interpretation as a park management strategy in order to induce nature-friendly park use and connect to environment education in the school system. In addition, some suggestions which should be developed a base facilities and various programs were made.

Exploratory Study on the Relationship between Korean Drama Watching Satisfaction and Korean Product Purchase Intention : Focused on Myanmar Consumers (한국 드라마 시청 만족도와 한국 상품구매의사간 관계에 관한 탐색적 연구 : 미얀마 소비자를 중심으로)

  • Sung-Tae Ma;Hyun-Yong Park;Young-Jun Choi
    • Korea Trade Review
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    • v.45 no.1
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    • pp.301-319
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    • 2020
  • This study aims to explore the positive impact of Korean drama watching satisfaction on purchase intention for Korean products by considering the mediating roles of social distance to Korea, national image of Korea, and Korean product image. This study identified that Korean drama reduced the social distance to Korea while increasing the positive image of Koreas and Korean products. However, the reduced social distance was not positively associated with Korean product image and Korean product purchase intention. This implies that Korean dramas directly affect Korean product purchase intension and indirectly affect Korean national image and product image. This study supplies guidance to international marketers who aims to enter the Myanmar market. To use the Korean wave as a Korean product marketing tool, marketing strategies need to cover Korean culture-relevant materials such as cultural background, cultural characteristics, exposed products, and so on.

Pre and Post Operative management of Living Kidney donor - Focus on bioethical aspect - (생체신 공여자의 수술전후 관리에 대한 연구 -윤리적인 측면을 중심으로-)

  • Kim Myung-Hee
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.2 no.2
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    • pp.139-154
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    • 1995
  • The purpose of this study was presented basic data for management of living kidney donor to make bioethical decision. The research subjects were the documents and progress notes of Doctor's and Nurses in medical records related to kidney donation and nephrectomy of 20 kidney donors who received nephretomy at 4 general hospitals in Pusan. The result of this study, a desirable documents to help the living kidney donor might include following : 1st, identification of the donor and the guardian. 2nd, confirmation of the intension of kidney donor which is based on humanity or not and 3rd, a written oath about Nephrectomy. Especially it is more desirable to participate of paramedical personnels such as the religious, the social workers, the counsellors, and etc when assess the motivation of kidney donor and to use of a formulated visual educational materials about renal angiography and nephrectomy which required written consent of kidney donor. Further more, the donor should be educated sufficiently about the kidney itself and procedure for nephrectomy-the anatomical position of kidney, the function of the kidney, the operative maneaver, pre and post operative complication, the prevention of the complication, the possiblity of rejection phenomenon and loss of the transplanted kidney etc. In conclusion, medical team members for kidney transplantation must suggest not only physical problem but also psychological problem And the educated donor ought to have enough time before a making decision and all these process should be recorded in medical records

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Design of a Novel Gait Rehabilitation Robot with Upper and Lower Limbs Connections (상하지 연동된 새로운 보행재활 로봇의 설계)

  • Yoon, Jung-Won;Novandy, Bondhan;Christi, Christi
    • Journal of Institute of Control, Robotics and Systems
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    • v.14 no.7
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    • pp.672-678
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    • 2008
  • This paper proposes a new rehabilitation robot with upper and lower limb connections for gait training. As humans change a walking speed, their nervous systems adapt muscle activation patterns to modify arm swing for the appropriate frequency. By analyzing this property, we can find a relation between arm swinging and lower limb motions. Thus, the lower limb motion can be controlled by the arm swing for walking speed adaptation according to a patent's intension. This paper deals with the design aspects of the suggested gait rehabilitation robot, including a trajectory planning and a control strategy. The suggested robot is mainly composed of upper limb and lower limb devices, a body support system. The lower limb device consists of a slider device and two 2-dof footpads to allow walking training at uneven and various terrains. The upper limb device consists of an arm swing handle and switches to use as a user input device for walking. The body support system will partially support a patient's weight to allow the upper limb motions. Finally, we showed simulation results for the designed trajectory and controller using a dynamic simulation tool.

Job Stress, Organizational Commitment, Way of Coping and Turnover Intention among Korean Visiting Nurses (방문간호사의 직무스트레스, 조직몰입 및 대처방법과 이직의도)

  • Choi, In-Hee;Chung, Young-Hae;Park, In-Hyae;Choi, Young-Ae
    • Korean Journal of Occupational Health Nursing
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    • v.22 no.2
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    • pp.149-158
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    • 2013
  • Purpose: The purpose of the study was to identify factors related to turnover intention among Korean visiting nurses. Methods: The data from 192 of 208 nurses working in southern part of Korea were collected for analysis during in-service education in May 19~20, 2011. Descriptive statistics, chi-square tests, ANOVA, and logistic regression analysis were performed using SPSS 19.0 program. Results: Among the general characteristic factors, young, married, university graduation, lower satisfaction with income and longer work experience as a nurse were associated with higher odds of turnover intention. Organizational commitment was associated with low turnover intention. Way of coping was not statistically significantly associated with turnover intension. Conclusion: Stress from the organizational system was found to be the most important variable that explains the turnover intention in this study. Use of sensible communication methods and introduction of effective conflict resolution system is suggested to reduce turnover intention. Further research is recommended to identify the job demands and organizational systems of visiting nurses.

A Study on the Ornaments Design of Jewels by CAD System (CAD를 활용한 귀금속 장신구의 DESIGN에 관한 연구)

  • 김은주;최덕환
    • Journal of the Korean Society of Costume
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    • v.41
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    • pp.23-47
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    • 1998
  • Ornaments is a province of the fashion. It usually express noble metals and jewel's adorn-ment as the symbol of status and riches for a long time. The ornament design of Jewels drawing project and a product by computer are increased development and as exertion as a realization of automation. Through the use of CAD software(Auto CAD R 13 & Jewel CAD) \circled1 A design development of the jewels in industrial society \circled2 A metals art & design on the dress and it's ornaments - Study about application of principle(liberal curve, arrangement of repeated form, gradual unity, rhythmical harmony) Although Auto CAD don't various expression of Jewels than a Jewel CAD, formative.scientific.funtional development of geometrical form is free. That is (to say), geometrical form is given much weigh in the general CAD, but Jewel CAD made concentrate software on the jewels design for the expression of liberal form. The CAD/CAM software for jewellery program is composed of main menu, icons, hotkeys. Changing form is derived from a definite point, curve elements of a drawing. \circled1 3-Dimensional \circled2 Easy and flexible \circled3 Bulit-in and self created library \circled4 From simple wire frame to full color images. As a CAD can practice all the creation activity effectively, from Design & Drafting Software to Rendering generally can present precise results. A point of view of the connection the scientist and art, this practicableness of CAD have a lot of possiblity of development. That will do much for the related fields of industry. Consequently, subjective intension of a creator & humanity with value plays role in practical application of the design.

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A Study on the Interior Design Process as Creativite Thinking (창조적 사고체계로서의 실내디자인 과정에 관한 연구)

  • 이선민
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.60-71
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    • 1997
  • A study was performed for combination active process between the academical theory and practical design process based on creative thinking process in interior desigv. At first, it was investigated the concepts and characteristics of creativity combined with creativite process of thinking, and also scientific and art characteristics on interior design to be educated together with logical and esthetical concepts required for creative thinking process. In reference with above process, it was systematically established stepwise process of interior design with creative thinking system. As a resualt, creativity in interior design could develop a unique design process combined informations about knowledge and experiences with actual acquirements by individual's experiences. So interior design could be approachable and developed with open-mind and consistently scientific methodology. Also creativity power of interior design could be solved by strategic knowledge acquired by practical experiences and problem solving capability in special branches. Like this, all design activities, including interior design, would be accomplished theoretical background and actual design process under the concepts of practical intension and use. So it would be made creative products by means of detail adapation process based on the theoretical atmosphere, therefore it'll be strongly based on the hardnessing of theoretical value and power. Theory for design process referred to environmental concepts, so including interior design, would not be terminated as for theoretical concepts but be responsible for future of well-developed design by accomplishment of various design adaption method for practical purpose and objectives.

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