• 제목/요약/키워드: Intend to Use

검색결과 310건 처리시간 0.021초

스마트폰의 지각된 가치와 지속적 사용의도, 그리고 개인 혁신성의 조절효과 (An Empirical Study on Perceived Value and Continuous Intention to Use of Smart Phone, and the Moderating Effect of Personal Innovativeness)

  • 한준형;강성배;문태수
    • Asia pacific journal of information systems
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    • 제23권4호
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    • pp.53-84
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    • 2013
  • With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

국내외 의과대학의 교육과정 기초조사 및 분석 (Fundamental Study on Curriculum of Domestic and Foreign Medical Schools)

  • 류숙희;김보현
    • 의학교육논단
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    • 제10권1호
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    • pp.9-17
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    • 2008
  • Objectives: Medical schools are trying to improve the quality of medical education by offering students better medical curriculum. In this study, we intend to provide basic information for improvement and development of medical curriculum by analyzing the medical curriculum of domestic and foreign medical schools. Methods: Based on various materials, we selected out 5 domestic medical schools and 11 foreign medical schools and collected materials relevant to medical curriculum of each medical school. Then, we divided collected materials into four domains(educational objectives, educational contents, educational assessment, and curriculum implementation), and analyzed them synthetically. Results and Conclusion: First, concerning the educational objectives, it is necessary that more various educational objectives are included to medical curriculum. Especially, there is a growing need for medical curriculum reflecting social responsibility and requests of local community. Second, educational contents should be constantly improved and constructed considering students' academic achievement levels and traits. Third, not only students but also educational program, educational contents, and professors should be included to the objects of educational assessment. Also, various assessment methods should be developed. Finally, especially for domestic medical schools, it is necessary to make use of more educational specialists in medical education.

국립공원 방문의 제한요소 및 타협전략 (Constraints and Negotiation Strategies of National Park Visitors)

  • 홍성권;장호찬;이석호;김재현
    • 한국조경학회지
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    • 제32권5호
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    • pp.1-10
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    • 2004
  • This study applied the leisure constraints and negotiation concept to the travel context, especially for traveling in national parks. More specifically, it tries to identify how constraints and negotiation impact a person's travel behavior. The population of this study is the people who intend to visit the national parks for their summer vacations. The data was collected through the panel study, which surveyed the same set of people before and after their trip. Among 527 samples, 39.7% traveled what they planned without any changes. 24.7% did not travel or postponed their trip, and 35.7% enjoyed their vacation but with changes of destination, time or travel periods. These results support that people may use negotiation strategies to overcome their constraints in a travel context. However, there were no statistically significant differences in the impact of constraints on travel behavior among the three groups. The results also confirm that people have to overcome intra-, inter-, and structural constraints for visiting the national parks. Thus, the findings of the study suggest that the concepts of leisure constraints and negotiation is applicable to the travel contexts. Because of its exploratory characteristics, several limitations and cautions were raised.

정체성 수역 퇴적물 재활용을 위한 고형화 평가 (The Evaluation on Solidification of Dredged Sediment for Recycle from Stagnant Water Area)

  • 김상현;안태웅;최이송;오종민
    • 환경영향평가
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    • 제21권1호
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    • pp.63-69
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    • 2012
  • Sediment has been increasingly acknowledged as a carrier in water system and an available contamination. For this reason, dredging of sediment in reservoir to remediate water quality and secure storage capacity is conducted annually. However, disposal of numerous dredged sediment is necessary as a secondary problem. Currently, in Korea, dredged sediment is classified as waste to be reclamated or recycled into sandy soil, however, they are still in trouble because of spacial and environmental problem. Therefore, rather than simple disposal or reuse into sandy soil, it is necessary to research on method to manage main cause of pollution and increase the value as a resource. In this study, we intend to develop a recycle technology for numerous dredged sediment produced by dredging in deteriorated reservoirs using solidificator (stabilizer). To achieve this, we will consider utilization of dredged sediment and evaluation of use possibility as natural recycle by analysis the characteristics of soil-solidificator mixture in terms of physicochemical properties and the mixing ratio between sediment and solidificator.

머신러닝 기반의 물체 인식을 이용한 실시간 주차장 정보 제공 서비스 (Real-time Parking Lot Information Service Using Machine Learning-Based Object Detection)

  • 서규승;서영탁;백천기;문일영
    • 실천공학교육논문지
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    • 제13권3호
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    • pp.491-496
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    • 2021
  • 본 논문에서 기존 주차장들에 설치되어 있는 CCTV를 활용하여 주차장의 현황을 파악하고 안드로이드 애플리케이션을 통해 사용자에게 실시간 정보를 제공하고자 한다. YOLO V3를 활용하여 주차구역에 관심 영역을 설정하는 방법과 설정된 관심 영역을 통해 실시간으로 변경되는 빈자리 수를 제공하는 방법에 대해 서술하고, ImageZMQ와 파이어베이스를 이용하여 CCTV-서버-사용자 간에 연동하는 방법에 대해 서술한다. 사용자는 애플리케이션을 통해 목적지에 도착하기 전 목적지 근처 주차장 실시간 상황을 파악할 수 있으며 그에 따른 다양한 방안을 마련할 수 있다.

Haar Cascade 결괏값 선별 알고리즘을 통한 마스크 착용 여부와 발열 체크 (The Use of Haar Cascade Result selection algorithm to check Wearing Masks and Fever Abnormality)

  • 김의정
    • 한국정보통신학회논문지
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    • 제26권2호
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    • pp.193-198
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    • 2022
  • 최근 코로나19를 예방하기 위해 마스크 착용 유무와 체온을 확인하는 곳이 많아졌다. 그러나 이러한 것은 사람이 수동으로 측정하거나 한 명씩 기계 앞에서 측정하는 방식이 대부분이므로 측정 방식에 따라 결과가 달라지고 인력 낭비가 발생한다. 또한 기계는 일반적으로 최고 온도만을 측정하므로 발열의 기준 또한 신뢰할 수 없다. 입구에 사람이 몰려 병목이 발생할 수 있으며 측정 장소는 대부분 입구 하나이므로 확진자의 동선 추적시에도 불편하다. 따라서 본 연구에서는 발열자와 마스크 미착용자를 카메라, 열화상 카메라, Haar Cascade 및 결괏값 선별 알고리즘을 활용하여 자동으로 분류하고 실시간으로 알려 전염병 확산을 억제하는 방법에 대해 제안하고자 한다.

어린이 놀이터 놀이시설의 안전도에 관한 조사 (An Actual Measurement on Safety of Play Equipments in the Outdoor Playground)

  • 석주영;안옥희;박인전
    • 한국주거학회논문집
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    • 제13권2호
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    • pp.47-53
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    • 2002
  • The purposes of this study actually measure to the dimension and the quality of material play equipment's examine whether they meet safety standards or not, and intend to offer basic data to present proper safety standards concerning the dimension of play equipment in the end. The subjects for this study were 59 outdoor playgrounds, 30 among them located in apartment sites and the remainder did in residential districts. The time of actual measurement was in June 1999, and June 2000. Data were analyzed into frequency, percentage, mean, and standard deviation by using SPSSWIN program. The main results were as follows.: First, more than half of playgrounds were assessed for being traffic hazards due to the adjacent streets. And they were hardly equipped with the toilet and drinking water facilities, but were almost equipped with the shade of a tree and benches. Second, it was caused in inconvenience of children's use and difficulty of play equipments'management, since the quality of play equipments materials was consisted of wood or metal. Third, the standards for swing and slide were established in detail and actual measurement's results were suitable to standards'value as well, whereas the standards for seesaw and climber were not in detail and they did not design or install suitably.

Institutional Applications of Eclipse Scripting Programming Interface to Clinical Workflows in Radiation Oncology

  • Kim, Hojin;Kwak, Jungwon;Jeong, Chiyoung;Cho, Byungchul
    • 한국의학물리학회지:의학물리
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    • 제28권3호
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    • pp.122-128
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    • 2017
  • Eclipse Scripting Application Programming Interface (ESAPI) was devised to enhance the efficiency in such treatment related workflows as contouring, treatment planning, plan quality measure, and data-mining by communicating with the treatment planning system (TPS). It is provided in the form of C# programming based toolbox, which could be modified to fit into the clinical applications. The Scripting program, however, does not offer all potential functionalities that the users intend to develop. The shortcomings can be overcome by combining the Scripting programming with user-executable program on Windows or Linux. The executed program has greater freedom in implementation, which could strengthen the ability and availability of the Scripting on the clinical applications. This work shows the use of the Scripting programming throughout the simple modification of the given toolbox. Besides, it presents the implementation of combining both Scripting and user-executed programming based on MATLAB, applied to automated dynamic MLC wedge and FIF treatment planning procedure for promoting the planning efficiency.

카즈요 세지마의 건축에서 나타나는 프로그램에 관한 연구 (A study on the program in Kazuyo Sejima's Architecture)

  • 정동호;김동진
    • 한국실내디자인학회논문집
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    • 제16권2호
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    • pp.32-39
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    • 2007
  • The Program from modern architecture is an indispensable condition which must put in all buildings today and it is a relationship setting of a various functions. According to changing society consequently, a complicated form and program in modem appear again. Through this background from, we intend to observe the meaning which the program is having in the construction in this manuscript. Sejima is the architecture who try to use variously special formation of the program. Specially, we are planning to research the quality which his program is haying form Sejima's architecture and how it is reflected ill this construction. Resultantly, each program which appears from Sejima's architecture makes a gap space and irregular arrangement. The characters of the space which is put each through the gap don't have a deceptive plan each other and they are compounded. Also, each character to have their territories is intersected and putting out of the various features in the program coat. First, form of the maze plane, Intersecting each territory. Second, forming the territory as fitting their act oneself in the space where can be existing. Third, having more interest in the event that happens inside than existence problem of thing.

일본 지하철 역 벽면의 환경디자인 요소에 관한 연구 - 2000년도에 제작된 도자 벽화의 기법을 중심으로 - (Study on the environment design element of Japan subway station wall - Laying stress on techniques of ceramic mural that is manufactured in 2000 years -)

  • 이병수
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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    • pp.170-173
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    • 2003
  • Because effect about environmental effect that get to human visually is absolute, ability that mural of subway interior considers relation with space is required. Also, public environment element should be designed must intend agreeableness sex by same traitor effect of quality of the material and color and can be evaluated by cultural inheritance that is powerful enemy same time. Wish to accomplish access as meaning of city environment improvement of wall of subway station or underground space etc. through Japan course South Korea's illustration regarding environment landscaping features that is designed in wall of latest domestic building subway interior in this research. Various and new reading by that study and analyze manufactured wall environment landscaping features recently that could find and was approached in variouser technique, practical use of material than single material and is expressed according to history's special quality and planning know can. Underground space can give agreeableness feel and psychological sense of security by user though expression method, material, color plan etc. consist because is having image blockade enemy. Therefore, wall environment landscaping features of underground space to be cultural value and environment Dija because diversified research that is accompanied in element is gone subway interior space of our country and underground space etc. as new culture space develop be able to must.

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