• Title/Summary/Keyword: Integrated Brand

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Effects of Consumer Trust and Perceived Usefulness on Mobile Payments and Online Shopping Website Loyalty (간편결제 서비스에 대한 지각된 유용성 및 신뢰가 결제 및 쇼핑몰 충성도에 미치는 영향)

  • Han, Jin-Hee;Jae, So-Hyun;Kim, Bo-Hyun;Park, Jee-Sun
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.75-87
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    • 2015
  • The current study examines whether consumers' perceived usefulness of and trust in the integrated mobile payments services positively influence consumer loyalty to the payments system as well as to the online shopping websites where they have used the payments system. Moreover, the study investigates the effects of individual characteristics and brand awareness of the provider of mobile payments on perceived usefulness and trust. Online survey was administered to consumers ranging in age from 20s to 40s. Data analysis reveals that as consumers' perceived usefulness of and trust in the mobile payments system positively influence consumer loyalty to mobile payments and shopping mall websites. The results of the study suggests that e-commerce's user interface design, particularly the transaction system, should receive greater attention as a basic web element of e-commerce building rather than a set of plug-ins or so.

Design of a Professional Development Program for Fashion Designers in Fashion Enterprise (패션기업의 디자이너 재교육 프로그램 설계에 관한 연구)

  • Park, Ju-Hee;Moon, Hee-Kang
    • Journal of the Korean Society of Costume
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    • v.60 no.7
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    • pp.31-46
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    • 2010
  • Fashion industry is faced with issues of raising the competitiveness of established designers recently. As well as the change of business system, the specialization of professionals in design team increases the needs of in-service training of fashion designers. But, the education programs of enterprise are generally focused on adaptability to the organization and harmony among men as an introduction level. Furthermore, there are few professional institutions that give an education to the working-level designers. Thus, this study aimed at development of specialized in-service training program that could educate established designers for more integrated thought to cope with rapid changes in the fashion field. Firstly, the theoretical study on the in-service training and changes of fashion environment had been studied through literature review. Then, the current state of in-service training of fashion enterprises and the courses for established designers in fashion institutions were analysed. Finally, a comprehensive framework of in-service training program for fashion designers has been established as a result of this study. The program was designed in accordance with the previous research which reached 4 different educational needs for in-service training: brand planning and management, understanding production, understanding practical fabrics & colors, computer program. The study went further to apply the program to each design group divided by career: new designer, junior designer, senior designer, design leader. This study also suggested evaluation process to confirm the effects.

Establishing a Sustainable Future Smart Education System (지속가능한 미래형 스마트교육 시스템 구축 방안)

  • Park, Ji-Hyeon;Choi, Jae-Myeong;Park, Byoung-Lyoul;Kang, Heau-Jo
    • Journal of Advanced Navigation Technology
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    • v.16 no.3
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    • pp.495-503
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    • 2012
  • As modern society rapidly changes, the field of education has also developed speedily. Since Edunet system developed in 1996, many different systems are developing continuously such as Center for Teaching and Learning, cyber home learning systems, diagnosis prescribing systems, video systems, teaching and counseling, and study management systems. However, the aforementioned systems have had not great response from the educational consumers due to a lack of interconnection. There are several reasons for it. One of the reasons is that program administrators did not carefully consider the continuity of each programs but established a brand new system whenever they need rather than predict or consider the future needs. The suitable system for smart education should be one big integrated system based on many different data analysis and processing. The system should also supply educational consumers various and useful information by adopting the idea of bigdata rather than a single sign on system connecting each independent system. The cloud computing system should be established as a system that can be managed not as simple compiled files and application programs but as various contents and DATA.

Developing a Centralized Websites Authoring and Managing Platform(CWAMP) : a case of educational websites (중앙관리형 웹사이트군 저작 및 관리 플랫폼(CWAMP) 개발에 관한 연구: 교육기관 사례를 중심으로)

  • Park, Soo-Suk;Kim, Il-Cheol;Lee, Jung-Woo
    • Journal of The Korean Association of Information Education
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    • v.15 no.4
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    • pp.589-601
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    • 2011
  • Recent increase in the number of websites as one of the most used communication channels beyond just for promotion has led to the increased need for integrated management for member websites, as well as brand sharing among websites. Studies on how to deal with website authorship issues more efficiently has been ongoing since early 2000. However, these studies have mostly dealt with single website management and were not applicable to authoring and management related issues for centralized platform for multiple websites. This study intends to design a management platform for authoring and managing of centralized websites in the education field, utilizing various designs while building websites.

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Major Studios' Risk Sharing Mechanism in the US TV Drama Industry (미국 TV드라마 산업에서 메이저 스튜디오의 리스크 분산 메커니즘)

  • Yim, Jung-Su
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.137-144
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    • 2011
  • This study explored the risk sharing mechanism in the US TV drama industry. The hollywood system of TV production and distribution can be understood to be the result of the efforts to reduce the uncertainty and the risk of investment. Since the 1990s, the vertical integration of major studios and networks has been one of the core strategies for risk sharing. In the strategy, the most important role of networks is to schedule new series that the affiliated studios produce. Networks also provide the new series their brand value. On the other hand, the most important role of studios in the vertical integrated environment is to provide the affiliated networks the infrastructures for production and distribution, financial management, and product management. In addition, networks keep the right on the series in the secondary markets, and attempt to increase the aggressive investment on new series on the base of the rights. However, such a risky investment can be the potential burden and risk for the networks in the future. This paper shows the importance of the reasonable risk sharing in the television drama industry to the Korean TV drama industry that has experienced the conflict between networks and independent production companies.

On the Improvement of the Design Verification Process for the Development of Railway Systems with Systems Safety Considered (철도시스템 개발에서 시스템 안전성을 고려한 설계검증 프로세스의 개선에 관한 연구)

  • Sim, Sang-Hyun;Lee, Jae-Chon
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.51-60
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    • 2013
  • As the human demand or desire on brand new systems otherwise equipped with new functions grows drastically, so does the complexity of the systems. With this trend, the systems are becoming bigger in scale and at the same time the safety requirements are more stringent in the development. Typical systems examples in such a situation may include high-speed railway systems, aero and space systems, marine systems, etc. Failure of those systems can cause serious damages on both the human being and wealth with social infrastructure. As such, it is quite necessary to ensure that the safety requirements be satisfied in the system development. To achieve this need, there could be a lot of solutions to take. In this paper, regarding safety, a special attention is given to the verification phase process, which is one of the intermediate phases of whole systems development process. More specifically, the ultimate concern is placed on how to carry out the design verification while ensuring the safety requirements. To do so, some improvements in the verification phase were proposed first. Then, the outcomes were combined with the systems safety process by generating an integrated process model to reach the goal. As a case study, application to a railway system was discussed, where strict safety requirements are usually necessary. It would be expected that the potential likelihood of failure with rail systems could be reduced if the results obtained are used effectively with some enhancement from further study.

The Characteristics of 'The Third Space' that has a Great effect on Customer Satisfaction in Cafe Type Automobile Exhibition Centers (카페형 자동차 전시장에서 고객만족도에 영향을 미치는 '제3의 공간' 특성)

  • Oh, Sumin;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.26 no.6
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    • pp.3-12
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    • 2017
  • As the quality of life has improved today, there is a growing desire among consumers for new space and interest in spending their valuable time in 'the third space' has tended to increase. Cafes have been integrated with sales and exhibition space as the representative third space. For example, it's cafe type automobile exhibition centers. The purpose of this study is to examine the characteristics of 'the third space' in cafe type automobile exhibition centers and suggest a plan for effective spatial characteristics. It checked the necessity of the third space' in automobile exhibition centers by analyzing automobile consumption trends of the 21st century according to industry change and restructures a checklist by grasping cafe type automobile exhibition centers and the concept and characteristics of 'the third space' based on the precedent studies. A questionnaire is made through the checklist drawn and a survey is conducted targeting users of the target areas of cases. The target areas of cases are 4 cafe type automobile exhibition centers opened in Korea since 2014. The analytical results of the target areas of cases that reflected the characteristics of 'the third space' are as follow: First, cafe type automobile exhibition centers must be built to make customers enter the space and at the same time, receive information on automobiles and space naturally. Second, in order to increase satisfaction with the space and brands, there is the necessity to arouse their interest through various experiences including test driving cars directly. Third, revisit intention can be found to be more influenced by spatial design than brand satisfaction. Fourth, partitions or interior for dividing the space need to be improved. In the next studies, specific research on plans about creating design to improve corporate image and brands and induce customers to revisit cafe type automobile exhibition centers by applying the characteristics of 'the third place' to them is required.

The Analysis on Brand Marketing Strategy of Mobie Game (<펜타스톰> 모바일 게임의 브랜드 마케팅 전략 분석)

  • Bo, Ding Zhi;Song, Seung-keun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.194-196
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    • 2017
  • is a MOBA game developed by 2015 at the Tentent's Tianmei Studios. The operation of the game was very successful, ranking first in the global mobile gaming revenue list in May 2017. However, most of the discussion about this game are the moral critique of game addiction. In fact, a game's success is closely related to the Marketing strategy beyond the contents of the game. This research using a neutral point of view to see the communication modes of during the early, development and outbreak period, analyze the integrated marketing communication strategy (IMC) through the method of case study, and concluded that the key to the success of IMC is the flexible use of various communication methods to achieve a three-dimensional offensive according to the famous Synergy Theory. It is also hoped that this article will be helpful for practitioners to realize the importance of Publicity and promotion of other game products.

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A Study on Coastal Settlement Activation Plan using Regional Assets Focusing on Waterfront Area Assets around Yeongdodaegyo Bridge - (지역자산을 활용한 연안정주지 활성화방안에 관한 연구 -영도대교 주변 수변지역 자산을 중심으로-)

  • Park, Soung-Eun;Kwon, Do-Heon;Lee, Seok-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.4284-4290
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    • 2015
  • Recently, due to a decline in traditional industrial function and recession of the real estate business, urban coastal settlement areas have been promoted in a regeneration way using historical cultural values rather than overall development approach. This study investigated the regional assets of water-front area around Yeongdodaegyo Bridge in Yeongdo-gu, Busan and classified them into physical social economic assets and then, presented the integrated regeneration approach that can increase the place value of this area. First, physical regeneration proposed a regional revitalization plan by considering place and cultural characteristics and second, social regeneration by considering the regional brand through storytelling and third, economic regeneration by considering historical cultural characteristics. Regional assets-based culture experience can be provided by building cultural tourism infrastructure through this and local economy and local community activation can be expected by providing urban vitality base of coastal settlement areas.

Lost and Found Registration and Inquiry Management System for User-dependent Interface using Automatic Image Classification and Ranking System based on Deep Learning (딥 러닝 기반 이미지 자동 분류 및 랭킹 시스템을 이용한 사용자 편의 중심의 유실물 등록 및 조회 관리 시스템)

  • Jeong, Hamin;Yoo, Hyunsoo;You, Taewoo;Kim, Yunuk;Ahn, Yonghak
    • Convergence Security Journal
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    • v.18 no.4
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    • pp.19-25
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    • 2018
  • In this paper, we propose an user-centered integrated lost-goods management system through a ranking system based on weight and a hierarchical image classification system based on Deep Learning. The proposed system consists of a hierarchical image classification system that automatically classifies images through deep learning, and a ranking system modules that listing the registered lost property information on the system in order of weight for the convenience of the query process.In the process of registration, various information such as category classification, brand, and related tags are automatically recognized by only one photograph, thereby minimizing the hassle of users in the registration process. And through the ranking systems, it has increased the efficiency of searching for lost items by exposing users frequently visited lost items on top. As a result of the experiment, the proposed system allows users to use the system easily and conveniently.

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