• 디자인학연구
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• 제16권4호
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• pp.375-384
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• 2003

Interactive storytelling is a scenario created "on the fly" with digital content through user interaction. Every time interaction occurs between the user and content, a brand new story is created. Interaction intrigues people because it provides different story from same content. Through conventional media, people shared same content and experience. However through interactive media, people encounter unique experience, over same content possibly everytime they use it. People we, by their nature, very interactive being. However, interacting with media is not an activity that people are accustomed to. Hence, designing content has been all migrating experience from existing media to an unfamiliar ground. Unique and adoptive ways of designing content for digital interactive media is being sought out from the need as the result of the evolution of integrated society and emerging information technology. People are already used to some of interactive storytelling through hyper text in CD-ROM and web sites. More complicated and different structured models were born through games that offered graphics, virtual spaces and interactivity. When drawn onto a structural graph, few attributes and similarities seem to occur. This paper will try to outline and discuss structural graphs of interactive storytelling methods and suggest some ways for better storytelling design.

• 한국멀티미디어학회논문지
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• 제17권7호
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• pp.895-905
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• 2014

Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

• 한국과학예술포럼
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• 제30권
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• 마케팅과학연구
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• 제20권3호
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• pp.239-248
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• 2010

本文阐述了产业和学术之间的合作项目. 这个合作项目关注美国东北部的一家大型地区连锁百货商店的两个自有品牌服装的营销和产品开发战略发展. 这个项目的目标是通过和学生的想法的合作来振兴产品线. 从而给学生提供真实产业环境中的实践经验. 这个项目中有很多关键者. 在美国东北部的一家私有连锁百货商店为已有的两个自有服装品牌寻求一个学术伙伴. 他们的目标客户是追求休闲, 适中价格的中年消费者. 这个公司想要改变包装和展示的方向, 甚至是产品的设计. 公司的品牌和产品开发部门联系东北一个州立大学的学术部门的教授. 有两位教授认为这个项目非常适合他们的课程-一个是初级的媒介品牌管理课程; 一个是高级的时装产品开发课程. 这些教授认为通过合作项目, 学生在安全的学术学习环境中能进入一个真实的工作场景中在一个多学科协作团队, 提供超出一个学生的能力, 经验和资源优势, 并增加了解决问题的过程中的 "智囊" (Lowman 2000). 这种提高学生的能力目标的方向让每班教师去组织品牌和产品开发类的跨学科团队. 此外, 许多大学都聘请科研和教学的产业伙伴关系, 协作的时间(学期)和环境(教室/实验室)的约束有助于提高学生的知识和对现实世界的经验. 在田纳西大学, 产业服务中心和UT-Knoxville's 工学院和一家公司合作来发展它们美国公司的的设计进步. 本研究中, 因为是和一个自有商标零售品牌, Wickett, Gaskill 和Damhorst's (1999) 指出产品开发和品牌管理团队使用的零售服装产品开发模型. 之所以选择这个框架是因为它从零售这个角度强调了服饰产品开发. 两个班级参与了这个项目: 一个初级品牌管理班级和一个高级时装产品开发班级. 7个团队包括四名学习品牌管理的学生和两名学习产品开发的学生. 这两个课程在同一个学期但是不同的时间. 在学期开始的时候, 每个班级都被介绍给了产业合作伙伴并接受了问题. 一半的团队指定为男士品牌, 另一半是女士品牌. 这些小组负责制定解决问题的方法, 制定自己的工作时间表, 在与业界代表保持接触, 并确保每个小组成员以积极的方式负责任. 这些小组的目标是通过用销售规划进程来计划, 发展和展示一条产品线(遵循Wickett, Gaskill和Damhorst 模型) 并为这条产品线发展新的品牌战略. 这些小组展示了趋势, 色彩, 面料和目标市场调查; 制定一个产品线的草图;编辑了草图, 介绍他们的执行计划书写说明书, 配上合适的模型并最终开发生产样品. 品牌班的学生完成了SWOT分析, 品牌测量研究报告, 品牌心智图和完整综合的营销报告. 这些报告在介绍新产品线时同时发表. 将来如果有更多这样的协作机会而且公司希望同时考虑品牌和产品开发战略, 那么课程应该定在相同的时间, 这样学生有更多的时间在一起讨论时间表和被分配的任务. 像上面的任务, 学生不得不每堂课之外的时间见面. 这使得团队工作变得具有挑战性(Pfaff和Huddleston, 2003). 虽然这项工作的后勤是费时设立和管理, 但教授认为对学生的好处是多种多样的. 根据两堂课的学生的回复, 最重要的好处是和产业专业人士一起工作的机会, 跟进他们的进程, 并看到公司里做决定级别的高层对他们作品的评估. 教员们都感激有一个 "真实的世界" 的案例. 制定的创意和战略扩大和加强了品牌和产品开发两个部门的联系. 通过和来自不同知识领域的学生一起工作并且和产业伙伴联系, 遵守产业活动的框架和时间表, 学生小组在新的环境中完成优秀创新的作品是具有挑战性的. 在产品开发和为 "现实生活" 品牌的品牌工作, 这些品牌都在努力给学生一个机会, 看看他们的课程是如何紧密的与现实世界联系, 以及公司运营中设计和商业方面如何需要创造性, 协作和灵活性. 行业人员对(a)学生的知识水平和深度以及执行力, (b)品牌的新思路的创造性产生了深刻的印象.

• 산경연구논집
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• 제12권11호
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• pp.17-31
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• 2021

Purpose: Despite the fact that face (i.e. Chemyon) is deeply-rooted in Korean culture and significantly affects the behavior of Korean people, the effect of face on leisure consumers' consumption behavior has only reported mixed findings, that is, significant and/or insignificant face effects have been reported. It is necessary to integrate prior research findings, and comprehensively examine the effect of face on leisure consumers' consumption behavior. The purpose of this study was to investigate the effect (i.e. effect size, and moderating variables) of face on leisure consumers' consumption behavior through meta-analysis. Research design, data and methodology: Among 1,019 face-related academic studies, retrieved from the academic research information services (RISS), 34 studies and 300 cases examining the effect of face on leisure consumers' consumption behavior were finally included for meta-analysis. Face measured as face sensitivity and/or a face sensitivity sub-component (shame-consciousness, formality-consciousness, and other-consciousness) were integrated in the meta-analysis. Leisure consumers' consumption behavior was classified as antecedents of purchase (overall conspicuous consumption tendency, overall symbolic consumption tendency, personality, high price, high quality, brand seeking, fashion seeking, enjoyment, other person (interpersonal) consideration, position, reference group, and attitude), purchase (purchase intention, unplanned purchase, purchase, and expenditure), and post-purchase (satisfaction, repurchase, and post-purchase). The data used in the meta-analysis was comprised of correlation coefficients, and the meta-analysis was performed using the R-program. Results: The overall mean effect size of face on leisure consumers' consumption behavior was .248. It was found that the effect size was the largest in the order of shame-consciousness face, formality-consciousness face, and other-consciousness face. Among the types of leisure consumers' consumption behavior categorized as dependent variables, the effect size was found to be largest in the order of position, attitude, reference group, post-purchase behavior, brand seeking, personality, trend seeking, etc. In addition, it was found that the leisure types moderated the effect size of face on leisure consumers' consumption behavior. The effect size was found to be largest in the order of skin diving, baseball, various leisure participation, dance, gambling, golf, etc. Conclusions: Face moderately or significantly influence leisure consumers' consumption behavior.

• 통상정보연구
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• 제18권4호
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• pp.81-112
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• 2016

우리의 화장품산업은 향후 수출주도산업으로 중점 육성하는 새로운 성장산업이다. 수출 제1위 시장인 중국에서 한국 화장품은 세계화장품 1위국인 프랑스 제품과 자웅을 겨루고 있을 정도로 좋은 호응을 얻고 있다. 그런데 화장품 역시 여느 산업과 마찬가지로 중국에서 중국의 위조상품으로 큰 피해를 입고 있어, 한국 화장품의 위조상품 근절을 위한 통합적 위조방지 system 구축과 위조형태별로 위조 방지 전략을 강구하였다. 우선 위조의 개념과 위조 형태분석을 통하여 중국에서 한국 화장품의 위조형태를 위조상품, 모조상품, 불법유통상품 그리고 상표의 무단선점으로 구분하였다. 위조행위를 근절시키기 위해서는 우선 기업 내부적으로는 최고경영층의 확고한 위조행위 근절의지에서부터 제품개발, 생산, 판매의 각 단계별로 위조 방지체제를 구축하여야 한다. 기업 외부적으로는 IP-desk와 같은 위조방지지원체제는 물론 한 중 정부간의 협력체제를 총동원하여 위조행위를 근절시켜야 한다. 더욱 중요한 것은 소비자들 스스로가 위조/모조상품을 구매하지 않는 성숙된 소비문화가 정착되어야 할 것이다. 위조상품에 대한 구체적 방지 전략은 기업내부의 사전적 대응으로 hidden tag나 Rfid tag의 부착, 수출통관인증제의 활용과 유통채널의 철저한 감독이 필요하며, 사후적 대책으로 중국정부에 상표법위반에 의한 강력한 단속을 요청하여야 한다. 모조상품에 대한 방지 전략은 모조상표는 상표법위반으로 모조디자인은 중국전리법 위반으로 대처하여야 하며, 소비자에게 정품인식을 위한 홍보도 강화하여야 한다. 불법유통상품들은 샘플판매, 유통기한경과상품의 판매, 밀수상품의 유통들로써 강력한 dealership을 구축하여 이를 적극적으로 저지시켜야 한다. 상표의 무단선점은 상표 및 디자인 등록, 세관등록의 철저를 통하여 예방하여야 한다.

• 인터넷정보학회논문지
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• 제20권5호
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• pp.87-94
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• 2019

본 논문에서는 4차 산업혁명시대에 소셜 네트워크 상에서 축적된 소비자들의 비정형 데이터를 서비스디자인과 사회심리학적 측면에서 데이터를 활용해 분석하는 방법을 제안하였다. 먼저 물리적인 공간보다 소셜 네트워크 상의 공간에서 주관적이며 집단적 행위를 보여주는 팬덤 현상을 데이터서비스의 관점에서 정의하였다. 팬덤 모델은 기존의 서비스디자인에서 개인적인 수준으로 분석하였던 고객의 페르소나를 집단적인 수준으로 변환시켰으며, 소비자의 빅데이터를 분석하는 소셜 네트워크 분석은 이를 패턴화하고 시각적으로 분석할 수 있는 효율적인 방법으로 제시하였다. 소셜 리스닝으로 수집한 소비자의 데이터는 연관성, 안정성, 결측정도, 그리고 고유성을 기준으로 Column별 데이터전처리를 진행하였다. 위의 데이터를 기반으로 기업의 브랜드 전략을 적극적 개입형과 소극적 개입형으로 나누고 이러한 전략적 태도가 소비자의 팬덤 커뮤니티의 성장방향성에 미치는 영향을 분석하였다. 이를 위해 소비자의 팬덤 모델을 브랜드전략이 가지는 총 4가지 전략인 독립형, 분산형, 통합형, 그리고 중앙집중형으로 나누어서 제안하였고, 소비자의 팬덤 형상을 시간에 따라 변화추이를 분석하는 성장모델분석 기법으로 제안하였다.

• 한국의류산업학회지
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• 제20권3호
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• pp.245-256
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• 2018

This study considers application types and meanings of fashion engineering by analyzing CuteCircuit. The conclusions of this study are as follows. The application type of fashion engineering shown in CuteCircuit is first, electronic fashion, which attaches LED or WL on the surface of clothes to express the decorative function in clothes as optical light change, ultimately performing one-dimensional function. Second, interactive fashion is a medium in which clothing connects human beings with other human beings with sensors that can recognize the changes in tactile or movement with the wearer or with a light source that can visualize the emotional changes of the wearer. Third, scientific fashion has emerged as a new type of fashion in which new materials introduced in the field of engineering are fused with clothing to expand functionality and aesthetics. The meanings of fashion engineering in CuteCircuit is first, trying to conceptualize a new beauty as an open fashion that can freely change with the creation of a dual beauty by combining analog and digital sensibility. Second is the external representation of human psychological change or emotional exchange, which helps to form a consensus by understanding and exchanging emotions of different people. Third, reorganization of apparel pursuing integrated value appeared. Clothing, as a connection body in which the human body and the mechanical environment are combined with each other, is reestablished as a product of variable body that can embody an integrated value that includes various characteristics and can be diversified appropriately in any circumstance.

• 복식문화연구
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• 제20권1호
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• pp.83-98
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• 2012

In 2009, two national universities were integrated into one and the following was newly named Gangneung- Wonju National University. Therefore, this university requires consolidation and promotion of UI(University Identity) as a college brand in order to secure and enhance its competitiveness. The purpose of this study was to design and develop campus-wear, ultimately, it can be used as a part of the Gangeung-Wonju University's UIP policy. A qualitative approach of searching==incorporating books, dissertations, and web-based information==was taken to investigate theoretical backgrounds. The campus-wears were collected from the selected universities in Korea and abroad for the distinct design development. The result of the research are as follows. The concept for the design planning was "wit, exciting & challenge for campus life". The developed UI had focused on expressing positive images of the University. Six items were chosen for the campus-wear design. The goal was to demonstrate practicality and fashion trend. The color arrangement primarily focused on the University's official color and pursued a bright, breeze look. The detailed techniques used for the actual production were printing, embroidery, and accessories. The UI products may not only instill the members of the university with the spirit and pride by strengthening the sense of belonging, but also create a synergistic effect in education by boosting the university promotion and by newly establishing standing as the integrated university.

• 한국유통학회지:유통연구
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• 제17권1호
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• pp.65-86
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• 2012

우리나라에 유통업체상표(Private Label)가 도입된 지 10년이 넘었음에도 불구하고 유통업체 상표에 대한 대부분의 연구는 소비자 관점에서 진행되어져 왔다. 본 연구는 유통업체상표를 소비자 관점이 아닌 제조업체의 관점에서 바라본 연구로, 제조업체의 유통업체상표 생산에 영향을 미치는 내외부적 요인들에 대해서 자원기반이론과 S-C-P Paradigm의 통합적인 연구모형인 전략적 시장관리 관점을 제시하였다. 연구결과를 보면, 제조업체의 마케팅 역량이 높을수록 전체 매출에서 유통업체상표가 차지하는 매출이 적은 것으로 나타났으며, 마케팅 역량에는 제조업체 브랜드명성, 마케팅 투자, 제품포트폴리오 등이 영향을 미치는 것으로 나타났다. 또한 제조업체의 마케팅 역량과 유통업체 상표 생산 간의 관계에는 제조업체의 경쟁강도가 조절효과를 미치는 것으로 나타났는데, 이는 일반적으로 마케팅 역량이 높은(낮은) 기업일수록 전체 매출에서 유통업체상표가 차지하는 비율이 낮지만(높지만), 이러한 기업들 중 경쟁강도를 낮게 지각하는 제조업체의 전체매출 중 유통업체상표가 차지하는 매출은 경쟁강도를 높게 지각하는 제조업체들에 비해 상대적으로 높게 나타났다. 이러한 연구결과를 바탕으로, 본 연구는 유통업체상표 생산에 대한 이론 및 실무적인 시사점을 제시하고 있다.