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http://dx.doi.org/10.5805/SFTI.2018.20.3.245

Application Types and Meanings of Fashion Engineering in Fashion Brand CuteCircuit  

Kim, Jang-Hyeon (Dept. of Fashion Design, College of Arts, Chung-Ang University)
Kim, Young-Sam (Dept. of Fashion Design, College of Arts, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.20, no.3, 2018 , pp. 245-256 More about this Journal
Abstract
This study considers application types and meanings of fashion engineering by analyzing CuteCircuit. The conclusions of this study are as follows. The application type of fashion engineering shown in CuteCircuit is first, electronic fashion, which attaches LED or WL on the surface of clothes to express the decorative function in clothes as optical light change, ultimately performing one-dimensional function. Second, interactive fashion is a medium in which clothing connects human beings with other human beings with sensors that can recognize the changes in tactile or movement with the wearer or with a light source that can visualize the emotional changes of the wearer. Third, scientific fashion has emerged as a new type of fashion in which new materials introduced in the field of engineering are fused with clothing to expand functionality and aesthetics. The meanings of fashion engineering in CuteCircuit is first, trying to conceptualize a new beauty as an open fashion that can freely change with the creation of a dual beauty by combining analog and digital sensibility. Second is the external representation of human psychological change or emotional exchange, which helps to form a consensus by understanding and exchanging emotions of different people. Third, reorganization of apparel pursuing integrated value appeared. Clothing, as a connection body in which the human body and the mechanical environment are combined with each other, is reestablished as a product of variable body that can embody an integrated value that includes various characteristics and can be diversified appropriately in any circumstance.
Keywords
CuteCircuit; fashion engineering; wearable technology;
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