• 무역학회지
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• 제44권1호
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• pp.221-235
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• 2019

SMEs are experiencing difficulties in doing sales promotion due to the low awareness of the image of the company and the products produced by them in the global market. Therefore, the Government should seek ways to raise awareness of SMEs' image and products. SMEs have to carry out global innovation activities needed to develop new products or new technologies, but they are exposed to limitations of these innovative activities due to the limit of their available resources. Therefore, as a national project, the Ministry of SMEs and Startups and the Small and Medium Business Corporation are doing project for fostering and constructing global shopping mall (independent mall) so that SMEs can strengthen their global innovation activities. The purpose of this paper is to contribute to succeeding in the project for fostering and constructing global shopping mall (independent mall) by studying the case of Zungle Incorporation which operates a global shopping mall and greatly increases exports by participating in this project, and identifying success factors of Zungle Incorporation in doing this project.

• Asia Marketing Journal
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• 제21권4호
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• pp.59-76
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• 2020

Though crowdfunding has emerged as a cost-effective means to market innovative products and a channel for financial resource acquisition, our understanding about what makes a successful crowdfunding is still limited. This study is motivated by the presence of the inconsistency that both entrepreneurs and investors pay more attention to capabilities required for developing prototype products rather than capabilities needed to deliver the promised products in crowdfunding. By drawing insights from studies about liability of newness and legitimacy in institutional theory, this study argues that startups can overcome the liability of newness, earn investor trust, and successfully complete crowdfunding campaigns by effectively presenting visible and invisible capabilities. This study presents a set of testable propositions predicting the likelihood of crowdfunding success and explains the theoretical and practical value of the proposed conceptualization of startup capabilities.

• 한국임상약학회지
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• 제31권3호
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• pp.171-179
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• 2021

Background: Need for regulatory science is emerging with the development of pharmaceutical industry. It is essential to train regulatory science experts to meet the needs of technology and regulations to evaluate advanced products. Major regulatory science countries are conducting the regulatory science activities and fostering the experts. Methods: Published literature and the relevant website of European Union (EU) were reviewed and criteria were developed. In particular, we focused on in depth descriptions of the Innovative Medicines Initiative program, which was conducted twice. Results: EU is striving to provide funding and training experts for the development of the regulatory science by horizon 2020 and regulatory science to 2025. Innovative medicines initiative (IMI) is a public-private partnership aimed at the development of the pharmaceutical industry, including the regulatory science. IMI education and training projects have provided various education and training course including short-term curriculum and master and doctoral course. The difference between South Korea's regulatory science expert training project in 2021 and the EU's IMI education and training projects is participation of pharmaceutical companies. While the pharmaceutical companies participate in the IMI project to select project topics and form a community, South Korea's project is focused on the Ministry of Food and Drug Safety and universities. Conclusion: Through successful active networks with regulatory party, pharmaceutical companies, and universities, a great innovative advance of regulatory science in South Korea is expected.

• 문화기술의 융합
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• 제5권1호
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• pp.1-12
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• 2019

우리나라는 일제 식민지배로 인해 중요한 근대의 시기를 읽어 버렸음에도 오늘날 선진국의 반열에 올라서 있다. 이 시기는 디자인 활동에도 상당한 제약을 받았음으로 우리의 창의적이고 혁신적인 디자인 행위는 별로 없었을 것으로 생각하는 것이 일반적이며 그에 대해 연구한 결과도 미미하다. 이 시기의 디자인 행위에 있어 창의적 발상이나 혁신적인 디자인들은 전혀 없는 것인가? 라는 물음 속에서 당시 남겨진 근대디자인의 여러 산물들에 대하여 분석한 결과 10가지의 분야에서 새롭고 남다른 혁신성(Innovation)을 발견할 수 있었다. 즉 오늘날도 디자인 분야에서 구사하는 혁신적인 전략 예컨대 브랜드 패밀리, 뉴 사인시스템, 모더니즘 스타일, 로컬라이제이션, 스타마케팅, 완 소스 멀티 유즈, 프라이빗 브랜드, 자연친화, 융 복합, 패러디 전략 등을 활용해 디자인했음을 확인할 수 있었다.

• 한국의류학회지
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• 제39권4호
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• pp.505-516
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• 2015

This study investigated difference of product interest and its relation to consumers' innate innovativeness according to gender as well as compared the perceptive construct of products between male and female consumers. A survey involving male and female college students was conducted in the Daegu and Gyeongbuk areas in December 2013. Subsequently, 400 responses were analyzed using descriptive statistics, correlations, independent sample t-test, reliability analysis, ANCOVA, and multidimensional scaling. Among 45 products, male respondents showed a significantly high degree of interest over 12 categories such as watches, desktop computers, cars, sports products, and video games compared to females. The female sample showed a significantly high degree of interest for 29 product categories such as clothing, movies, skin care shops, cosmetics, eating-out, teeth whitening, coffee, cameras, and performances compared to males. Innovative male consumers were interested in traveling, movies, clothing, eating-out, running shoes, and wallets; however, female consumers' innovativeness was significantly related to previously determined items of interest. Two dimensions explaining the male consumers' products perception construct were 'hard versus soft' and 'usual versus special'. Instead, female consumers' were 'special versus usual' and 'expressive versus functional'.

• 한국중재학회지:중재연구
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• 제10권1호
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• pp.92-113
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• 2000

Products liability refers to the liability of any or all parties along the chain of manufacture of any product for damage caused by that product. This includes the manufacturer of component parts (at the top of the chain), an assembling manufacturer, the wholesaler, and the retail store owner (at the bottom of the chain). Products containing inherent defects that cause harm to a consumer of the product, or someone to whom the product was loaned, given, etc., are the subjects of products liability suits. The goal of products liability system should be to maximize consumer welfare by efficiently providing just compensation for injuries incurred and deterring future injuries without unreasonably impeding the supply of the goods and services to consumers. Some advanced countries, apart from relying on products liability systems, also apply other policies and legislation directly aimed at the safety of the consumer. The application of general safety policies as well as products liability rules is not costless. An efficient system will not eliminate risk from society. An efficient system ... that maximises consumer welfare ... maximises the benefits while minimising the costs. Products liability claims can be based on negligence, strict liability, or breach of warranty of fitness depending on the jurisdiction where the claim is based. In view of international business and law circumstances, it should be stressed that international enterprises in Korea should consider how to cope with the situation of international transaction. International enterprises should have a correct perception about products liability which is to contribute the stabilization and improvement of the people's life and the sound develpement of the national economy. Products liability system creates incentives that influence behaviour and performance in ways that are desirable, such as more diligent monitoring to prevent defective products from reaching the market-place. At the same time, any liability system will impose burdens that are undesirable, such as greater costs imposed on business and consumers and reduced avaiability of consumer goods. The concern for society is to balance. The ideal situation is where the cost imposed on producers of goods and services pushes them to a desirable level of care but not so far that producers reach undesirable level of caution that may deprive consumers unnecessarily of the benefits from new and innovative products.

• 감성과학
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• 제19권1호
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• pp.39-48
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• 2016

본 연구는 혁신적 기업에서 감성에 대한 인식 및 활용에 대해 기업의 연차보고서의 내용분석을 통해 밝히고자 하였다. 연차보고서는 현재 기업이 제공하는 상품(제품 및 서비스)에 대한 설명과 기업의 성과 및 방향에 대해 기술하였기 때문에 기업의 감성에 대한 관심 및 활용을 파악하기 위한 내용분석에 적합한 데이터이다. 감성에 대해서는 그 용어가 국내외에서 혼재되어 사용되고 있어, 연관 단어인 '감각', '감성', '정서'와 해당 영단어인 'sensibility'와 'sense', 'emotion', 'feeling', 'affection'의 사전적 정의를 분석하여 서로의 관계를 분석하였고, 본 용어들을 모두 내용분석에 포함하였다. 혁신적 기업을 선정을 위해 경제 학술지 Fast company에서 발표하는 2009년과 2014년의 'The world's 50 most innovative companies'의 리스트에 포함된 기업으로 추출하였다. 그 기업의 연차보고서를 바탕으로 상호 비교하여 2009년과 2014년 사이의 감성의 인식 및 활용에 대한 기업의 변화를 추적하였다. 내용분석의 정량적인 결과에서는 혁신성과 감성의 관련성이 강하지 않다고 판단되나, 정성적인 결과에는 5년 사이에 '감각(sense)'과 '감정(feeling)'에 대한 관심이 증대되고 있음을 확인하였다. 결론적으로, 기업에서 전략적으로 추구하는 혁신성의 방향이 기술 선도 및 차별화에서 사용자 경험 만족으로 옮겨지고 있으며, 사용자의 감각 및 감정을 측정, 평가, 표현하고자 하는 기업의 수가 증대되고 있음을 밝혔다.

• 벤처창업연구
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• 제16권6호
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• pp.57-68
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• 2021

본 연구는 수도권과 비수도권 혁신형 창업기업을 대상으로 입지 만족도가 기업 이전 의도에 미치는 영향을 분석하였다. 본 연구는 창업 7년 미만 창업기업 231개사를 대상으로 한 설문조사 자료를 활용하였으며, 기업의 경영 측면, 협력 및 네트워크 요인 획득 측면, 창업 환경 측면으로 만족도를 구분하여 기업 이전 의도에 미치는 영향을 실증 분석하였다. 연구 결과를 요약하면, 첫째, 수도권에 있는 혁신형 창업기업의 경우 소비자에게 제품과 서비스를 신속하게 제공하는 것과 관련된 입지 만족도와 우수 인력 획득 용이와 관련된 입지의 만족도가 증가할수록 기업 이전 의도가 줄어드는 것으로 나타났다. 둘째, 비수도권에 있는 혁신형 창업기업의 경우 벤처캐피털 등 민간과의 네트워크 구축과 관련된 입지 만족도와 편리한 교통, 자유롭고 창의적인 창업 환경 분위기와 관련된 입지의 만족도가 증가할수록 기업 이전 의도가 줄어드는 것으로 나타났다. 또한, 비수도권 창업기업의 매출액 증가할수록 이전 의도가 줄어드는 반면 업력이 증가할수록 기업 이전 의도가 증가하는 것으로 나타났다. 본 연구는 그동안 다루지 않았던 혁신형 창업기업의 입지 만족도와 기업의 이전 의도와의 관계를 살펴보았으며, 수도권과 비수도권 간 차이를 밝혔다는 점에서 학문적 기여가 있다. 또한 창업기업의 성공적인 집적을 위해 정부가 고려해야 할 요소를 제시하였다는 데 정책적 함의가 있다.

• 한국잠사학회:학술대회논문집
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• 한국잠사학회 2003년도 International Symposium of Silkworm/Insect Biotechnology and Annual Meeting of Korea Society of Sericultural Science
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• pp.34-38
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• 2003

The silk fibre Produced by the larvae of the lepidopter of the Bombyx mori species is no doubt one of the most precious raw materials employed in manufacturing textile products. The present report, however, deals with silk not as a traditional textile fibre, but as a starting material fer biomedical applications. In recent years, the unique chemical and mechanical properties of silk have made this protein polymer highly attractive for innovative applications, which mainly focus on the development of devices for biomedical uses. (omitted)

• 품질경영학회지
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• 제26권4호
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• pp.202-218
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• 1998

It is well-known that leading firms are more innovative than others, with far more sales from new products. This paper suggests that what kinds of creatively techniques can be a, pp.ied to new product development process for the purpose of commercial success. Both divergent and convergent techniques are considered at each stage of new product development process. Some typical creativity techniques such as boundary examination, bug list, manipulative verbs, morphological analysis, SCAMPER, and TRIZ are explained with case examples.