Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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Successive Case of Global Shopping Mall Project for Small and Medium Enterprises: Zungle Incorporation

중소기업을 위한 글로벌 쇼핑몰 지원사업의 성공사례: 주식회사 정글

  • Choi, Seok-Beom (Department of International Management, Cheju Halla University)
  • 최석범 (제주한라대학교 국제경영학과)
  • Received : 2019.01.31
  • Accepted : 2019.02.27
  • Published : 2019.02.28
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Abstract

SMEs are experiencing difficulties in doing sales promotion due to the low awareness of the image of the company and the products produced by them in the global market. Therefore, the Government should seek ways to raise awareness of SMEs' image and products. SMEs have to carry out global innovation activities needed to develop new products or new technologies, but they are exposed to limitations of these innovative activities due to the limit of their available resources. Therefore, as a national project, the Ministry of SMEs and Startups and the Small and Medium Business Corporation are doing project for fostering and constructing global shopping mall (independent mall) so that SMEs can strengthen their global innovation activities. The purpose of this paper is to contribute to succeeding in the project for fostering and constructing global shopping mall (independent mall) by studying the case of Zungle Incorporation which operates a global shopping mall and greatly increases exports by participating in this project, and identifying success factors of Zungle Incorporation in doing this project.

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