Browse > Article
http://dx.doi.org/10.5850/JKSCT.2015.39.4.505

Difference of Product Interest and Relation to Innate Innovativeness, and Perceptive Construct of Products according to Consumers' Gender  

Chung, Ihn Hee (School of Science and Engineering of Chemical Materials, Kumoh National Institute of Technology)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.39, no.4, 2015 , pp. 505-516 More about this Journal
Abstract
This study investigated difference of product interest and its relation to consumers' innate innovativeness according to gender as well as compared the perceptive construct of products between male and female consumers. A survey involving male and female college students was conducted in the Daegu and Gyeongbuk areas in December 2013. Subsequently, 400 responses were analyzed using descriptive statistics, correlations, independent sample t-test, reliability analysis, ANCOVA, and multidimensional scaling. Among 45 products, male respondents showed a significantly high degree of interest over 12 categories such as watches, desktop computers, cars, sports products, and video games compared to females. The female sample showed a significantly high degree of interest for 29 product categories such as clothing, movies, skin care shops, cosmetics, eating-out, teeth whitening, coffee, cameras, and performances compared to males. Innovative male consumers were interested in traveling, movies, clothing, eating-out, running shoes, and wallets; however, female consumers' innovativeness was significantly related to previously determined items of interest. Two dimensions explaining the male consumers' products perception construct were 'hard versus soft' and 'usual versus special'. Instead, female consumers' were 'special versus usual' and 'expressive versus functional'.
Keywords
Product interest; Consumer Innovativeness; Gender difference in product interest; Gender difference in innovativeness; Product perception map;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Reinhardt, R., & Gurtner, S. (2015). Differnces between early adopters of disruptive and sustaining innovations. Journal of Business Research, 68(1), 137-145.   DOI   ScienceOn
2 Rhee, E. Y. (1997). Fashion marketing. Seoul: Kyomunsa.
3 Blumer, H. (1969). Fashion: From class differentiation to collective selection. In G. B. Sproles (Ed.), Perspectives of fashion (pp. 49-57). Minneapolis, MN: Burgess Publishing Company.
4 Chung, I. H. (2011). Fashion marketing. Seoul: Sigongart.
5 Clark, R. A., & Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34-43.   DOI   ScienceOn
6 Cotte, J., & Wood, S. (2004). Families and innovative consumer behavior: A triadic analysis of sibling and parental influence. Journal of Consumer Research, 31(1), 78-86.   DOI   ScienceOn
7 Hsu, C. C. (2012). Comparison of gender differences in young people's blog interface preferences and designs. Displays, 33(3), 119-128.   DOI   ScienceOn
8 Englis, B. G., & Phillips, D. M. (2013). Does innovativeness drive environmentally conscious consumer behavior? Psychology & Marketing, 30(2), 160-172.   DOI   ScienceOn
9 Gallagher, W. (2012). New: understanding our need for novelty and change. (H. E. Lee, Trans.). Seoul: Today's book. (Original work published 2011)
10 Hausel, H-G. (2008). Brain view: Warum Kunden kaufen. (J. A. Bae, Trans.). Seoul: Heureum. (Original work published 2008)
11 Im, S., Bayus, B. L., & Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science, 31(1), 61-73.   DOI   ScienceOn
12 Im, S., Mason, C. H., & Houton, M. B. (2007). Does innate consumer innovativeness relate to new product/service ado-ption behavior? The intervening role of social learning via vicarious innovativeness. Journal of the Academy of Marketing Science, 35(1), 63-75.   DOI
13 Jo, H. J. (2013). Why they buy? Paju: A Tempo.
14 Jo, P. G., & Koo, E. Y. (1996). The relationships between clothing involvement, fashion innovativeness, and fashion opinion leadership. Family and Environment Research, 34(5), 223-234.
15 Jones, R. M., Taylor, D. E., Dick, A. J., Singh, A., & Cook, J. L. (2007). Bedroom design and decoration: Gender differences in preference and activity. Adolescence, 42(167), 539-553.
16 Jun, D. G., & Rhee, E. Y. (2008). The Effects of adult women's innate innovativeness on involvement and fashion innovativeness. Journal of the Korean Society of Clothing and Textiles, 32(11), 1739-1749.   DOI   ScienceOn
17 Kim, H. N. (2000). Consumer segmentation of clothing products by fashion conformity/innovativeness and their reference groups. Unpublished master's thesis, Seoul National University, Seoul.
18 Jung, J. Y. (2013). The effect of coffee shop selection attributes on revisit intention: Focused on mediating effect of brand trust. The Journal of Digital Policy & Management, 11(11), 289-304.
19 Kang, T. C. (2013). A study of factors affecting the adoption intention of mobile shopping. Journalism and Communication, 17(4), 5-33.
20 Kaushik, A. K., & Rahman, Z. (2014). Perspectives and dimensions of consumer innovativeness: A literature review and future agenda. Journal of International Consumer Marketing, 26(3), 239-263.   DOI   ScienceOn
21 Kim, K. S., & Park, K. S. (2012). Investigation into the preference and demand for functional drinks (Korean traditional drinks). Korean Journal of Food and Cookery Science, 28(4), 413-421.   DOI   ScienceOn
22 Kim, S. H. (2005). The mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Journal of the Korean Society of Costume, 55(3), 33-46.
23 Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229-242.   DOI   ScienceOn
24 Park, S. H. (2012). A study of current awareness and preference on Korean professional baseball team's promotion for products. Journal of the Korea Academia-Industrial Cooperation Society, 13(3), 1238-1245.   DOI   ScienceOn
25 Park, Y. S., & Chae, H. N. (2011). The influence of emotional intelligence in customer innovativeness: Focused on 'sensation seeking tendency' and 'need for intelligence'. Korean Corporation Management Review, 18(3), 55-81.