• 한국의류학회지
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• 제36권1호
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• pp.36-45
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• 2012

This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, $x^2$ analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. $x^2$ analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.

• 경영과학
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• 제25권1호
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• pp.169-191
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• 2008

In this paper, we examined the difference of the effects of buying factors in two consumer segments divided by the innovative behavior for digital convergence products, and developed relevant managerial implications. As the digital convergence product could be understood as a innovative bundling product, the buying factors of the digital convergence products were clustered in 3 groups : common innovation-bundling factors, innovation factors and bundling factors. Tests for the difference of regression coefficients of the purchasing factors in the two markets show that (1) the early market is affected by both of the common innovation-bundling factors and the innovation factors, while the mainstream market is affected by all of the common innovation-bundling factors. the innovation factors and the bundling factors, (2) the early market is more affected by the technical benefit, while the mainstream market is more affected by the pragmatic benefit, and (3) both of the two markets are affected by the compatibility and the message communicability. The relevant managerial implications for the successive diffusion of the digital convergence products can include (1) in the entire period of the diffusion. enhancing the compatibility between consumer and product concept, performing constant and differentiated marketing communication activities, (2) in the early market of the diffusion, introducing unique innovative product which provides obvious and differential synergy through the convergence, appealing to the technical benefit, and (3) in the mainstream market of the diffusion, improving the qualities and features of individual products for the digital convergence product, appealing to the pragmatic benefit, reducing the complexity of product.

• 한국IT서비스학회지
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• 제11권2호
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• pp.185-196
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• 2012

The rapid evolution of ICT industry brings not only new services or products but also changes from common individual life to whole human society. Coping with these situations and survival, companies cannot help regarding R&D as the most important thing. So, discovering R&D projects which are suitable for the alternation is a big issue for many companies. To resolve the issue, KT has adopted Innovative Management Methodology developed by Strategos, which is co-founded by Gary Harmel. This paper describes this Innovative Management Methodology tailored to KT R&D. The methodology consists of five phases : focusing discovery, discovery, ideas/domains, domain elaboration & aiming point and R&D project proposal. Also, it shows some interim findings that came from the Innovative Management Process. Finally, the future plan for elaborating the methodology itself and generating new R&D projects is suggested.

• 한국의류학회지
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• 제33권4호
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• pp.666-677
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• 2009

The purpose of this study was to analyze market opportunities for Korean image fashion products, focusing on adolescents. In other words, preference, purchase intention and gift intention of adolescents on Korean image fashion products were analyzed. For this study, four stimuli which reflect Korean image were chosen. We measured design evaluation and adolescent fashion innovativeness. The subjects for this study were 219 high school students. The data were analyzed by descriptive statistics, ANOVA, Duncan test, cross-tabulation, correlation analysis, multiple regression. The more innovative the subject is, the higher the clothing purchase frequency and the purchase price are. Also, high-innovative group showed that they like Korean image fashion products more than low one. Product attributes such as prettiness and newness significantly influenced purchase intention for their own use and for others as a gift. In conclusion, when related marketers and scholars provide Korean image products that target adolescents, they should try to make those products more sophisticated and modern.

• 벤처창업연구
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• 제3권2호
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• pp.31-44
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• 2008

A selection technique for innovative projects on the beginning stage has been presented in this article. It can be applied in projects assessment in HEI, enterprises, development institutes, etc. It is rather difficult to assess the project quality on the beginning stage of R&D due to the uncertainty in the technical and economic indices but the new development analysis on this stage is of a great interest. By innovative project quality as a management object we will mean those characteristics relating to the results capacity of the projects and its realization process to satisfy the requirements to the innovative products competitiveness and their innovative attractiveness for investors. The most important question in the innovative projects management is the determination of its quality level under modern conditions. The aim of the research is to analyze and evaluate the decision making during the project management process. The objectives and hypotheses are assessment of an innovative project with the application of McKinsey's model is better to realizes by 3 stages: a) selection of optimal criteria; b) determination of weighing coefficients; c) projects positioning in a matrix.

• 한국수산과학회지
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• 제27권6호
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• pp.839-846
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• 1994

Changing concepts in fishery science increasingly are recognizing depletion of traditional stocks, utilization of alternate(non-traditional) species, demand for high quality products, and a total resource utilization approach. Innovative practices are occurring in fisheries processing wherein solid and liquid discharges are no longer treated as 'waste,' but rather as valuable feedstocks for recovery of a variety of value-added ('value enhanced') by-products. Among these are protein hydrolysates, soluble proteins and amino acids, proteolytic enzymes, flavor and flavor extracts, pigments, and biopolymers such as chitosan. Properties and applications of this deacetylated derivative of chitin are noted. Crustacean processing by-products are discussed in terms of their serving as materials for generation of natural flavors and flavor extracts, and products such as fish sauces using contemporary enzymatic techniques. Various food and feed applications of fisheries processing by-products are illustrated with increased usage seen in formulated diets for an expanding aquaculture market. Examples are given of aquaculture becoming increasingly significant in global fisheries resource projections. Critical issues in the international seafood industry Include those of seafood quality, processing quality assurance (HACCP), and recognition of the nutritional and health-related properties of fisheries products. A variety of current seafood processing research is discussed, including that of alternate fish species for surimi manufacture and formulation of value-added seafood products from crawfish and blue crab processing operations. Increasing emphasis is being placed on international aspects of global fisheries and the role of aquaculture in such considerations. Coupled with the need for the aquatic food industry to develop innovative seafood products for the 21st century is that of total resource utilization. Contemporary approaches in seafood processing recognize the need to discard the traditional concept of processing 'waste' and adapt a more realistic, and economically sound, approach of usable by-products for food and feed application. For example, in a period of declining natural fishery resources it is no longer feasible to discard fish frames following fillet removal when a significant amount of residual valuable flesh is present that can be readily recovered and properly utilized in a variety of mince-based formulated seafood products.

• Asia Marketing Journal
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• 제22권2호
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2000년도 Handout for 2000 Inter. Machine Tool Technical Seminar
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• pp.1-18
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• 2000

This paper describes firstly a prediction for desirable features of the machine tool in the year 2015 and beyond, and then delineates something definite in relation to some representative machine tools, which could be realised in very near future. The paper depicts furthermore another aspect of future machine tools, I. e., innovative structural designs. In addition, author asserts the importance of grass root-like knowledge, when predicting the desirable feature of machine tools future together with showing some evidences.

• 한국콘텐츠학회논문지
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• 제18권1호
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• pp.403-411
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• 2018

본 연구는 신제품에 대한 수용 태도를 사례를 통해 분석한 것이다. 본 연구에서 적용된 사례의 내용은 최근에 상영된 영화"상의원(尙衣院)"을 대상으로 신제품의 수용 태도에 대하여 분석하였다. 상의원은 조선시대 왕실의 의복을 관장하는 기관으로 왕과 왕비 등의 특수 계층의 의복을 주관하는 기관이었다. 보수적이며 폐쇄적인 시장 환경 속에서 신제품의 수용에 대한 태도는 내부적 및 외부적 요인들에 의해 많은 영향을 받는다. 기존 시장에서의 경쟁 우위를 확보하기 위한 권위적 및 보수적 태도가 결국 신제품의 수용을 방해하거나 외면을 초래한다. 결국 신제품에 대한 혁신 저항성을 나타나게 된다. 반면에 개방적인 시장에서의 신제품 수용은 자신들의 편익이나 가치를 존중하는 태도가 형성되면 바로 신제품 수용에 대한 태도가 형성됨을 알 수 있다. 이러한 시장 리더들은 자신의 가치를 추구하는 방식에 따라 자신의 제품을 고수하거나 혁신을 수용하는 태도를 형성하게 된다. 이를 위해 다른 사례를 통해 본 연구의 타당성을 검증하였다. 결국 시장에서 신제품의 성공적인 시장 진입은 소비자들에게 제공되는 가치의 전달을 잘 이해시켜야만 성공할 수 있음을 시사한다.

• 산업진흥연구
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• 제9권1호
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• pp.65-79
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• 2024

본 연구는 로저스(1995)의 혁신확산이론 중에서 소비자의 설득 과정에서 중요한 요소인 혁신의 특성에 관한 여러 요인 중 상대적 이익에 대한 신제품의 실패 사례를 분석하였다. 상대적 이익은 여러 혁신 제품의 특성 중에서 구매자의 채택 의도에 가장 큰 영향을 끼치고 있는 요인이기 때문이다(Holak and Lenmann, 1990). 6개 기업의 신제품 실패 사례 분석 결과 이들 제품은 공통적으로 기존 제품에 대하여 상대적 이익이 부족하였다. 상대적이익이란 경제적 의미에서 측정되거나 사회적 우위 요소, 편리도, 만족도 등으로 측정되는 요인이며 적합성, 복잡성, 관찰가능성, 시용가능성 등 다른 요인들에 비해 가장 중요한 요소이기 때문이다. 결국 신제품을 소비자들에게 설득하기 위해서는 기존 제품들에 비해 상대적 이익이 중요한 성공 요인임을 알 수 있었다.