• 품질경영학회지
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• 제50권4호
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• pp.863-876
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• 2022

Purpose: The purpose of this study is to propose the product quality satisfaction index based on multiple linear regression using customer reviews. Methods: The proposed framework is composed of four steps. First, we collect online reviews and divide it into insight phrases. The insight phrases are classified using product attribute dictionary and sentiment analysis is conducted. Second, the importance of attributes is calculated in consideration of both regression coefficient and frequency. Third, the positive rate is calculated concerning sentiment analysis result. Therefore, the quality satisfaction index is measured by the weighted sum of importance and positive rate in the last step. Results: We conduct a case study using 2-years(2020, 2021) of Samsung TV reviews to confirm the effectiveness of the proposed methodology. As a result, we found that Picture quality is the most crucial attribute in TV evaluation. The importance of Gaming and content has grown up as the positive rate has also increased. Therefore, the overall satisfaction of TV has increased in 2021 compared to 2020. Conclusion: The result of this study shows that the proposed index reveals the customer's mind efficiently and can be explained by the importance and positive rate of each attribute. By using the proposed index, companies are able to improve and the priority of improvement can be determined.

• Journal of Information Technology Applications and Management
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• 제30권1호
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• pp.115-126
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• 2023

In various fields such as art, design, music, film, sports, games, and fashion, NFTs (Non-Fungible Tokens) are creating new economic value through trading platforms dedicated to NFT art and content. In this article, I analyze the current state of blockchain technology and NFT art content in the context of an expanding market for blockchain-based NFT art content in the metaverse. I also propose several tasks based on the economic and industrial logic of technological innovation. The first task proposed is to integrate cultural arts on blockchain, metaverse, and NFT platforms through digital innovation, instead of separating or distinguishing between creative production and consumption. Before the COVID-19 pandemic, there was a clear separation between creators and consumers. However, with the rise of Web 3.0 platforms, any user can now create and own their own content. Therefore, it is important to promote a collaborative and integrated approach to cultural arts production and consumption in the blockchain and metaverse ecosystem. The second task proposed is to align the legal framework with blockchain-based technological innovation. The enactment and revision of relevant laws should focus on promoting the development of the NFT trading platform ecosystem, rather than merely regulating it for user protection. As blockchain-based technology continues to evolve, it is important that legal systems adapt to support and promote innovation in the space. This shift in focus can help create a more conducive environment for the growth of blockchain-based NFT platforms. The third task proposed is to integrate education on digital arts, including metaverse and NFT art contents, into the current curriculum. This education should focus on convergence and consilience, rather than merely mixing together humanities, technology, and arts. By integrating digital arts education into the curriculum, students can gain a more comprehensive understanding of the potential of blockchain-based technologies and NFT art. This article examines the digital technological innovation such as blockchain, metaverse, and NFT from an economic and industrial point of view. As a limitation of this research, the critical mind such as philosophical thinking or social criticism on technological innovation is left as a future task.

• 기술혁신학회지
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• 제8권spc1호
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• pp.476-498
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• 2005

The purpose of this study is to development of venture business curriculum by FGI interview to venture CEO and related field employer and suggest to venture related structure of liberal art, major part of undergraduate and graduate school. Research methods are 2 step interview with 325 venture business CEO and related employer. They selected practical course to motivate venture entrepreneurship among 3 subsidiary (entrepreneurial condition, psychology of entrepreneur, competency of entrepreneurial technology, competency of entrepreneurial knowledge, competency of managing growing business). Major findings are as follows; the selected course category of entrepreneurial condition of liberal art are venture mind and entrepreneurship, venture biz and spearhed industry. The selected course category of psychology of entrepreneur are leadership, personal relationship, and creativity, negotiation skill, etc. The selected course category of competency of entrepreneurial technology are venture technology, introduction to technology trends. The selected course category of competency of entrepreneurial knowledge are biz validity, entrepreneurship, the discovery of business opportunity, utilization of monetary resource etc. The selected course category of competency of managing growing business are operating strategy of venture business, service marketing and technical innovation and technology management.

• 한국산업정보학회논문지
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• 제10권4호
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• pp.120-127
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• 2005

본 논문에서는 현재 강원도 중소기업들이 기업경쟁력을 높이기 위해 실시하고있는 품질경영 방안에 대해 연구하였다. 연구결과 강원도에 위치한 중소기업에서 실시하고있는 활동은 고객 중심의 품질경영과 자동화, 신기술, 공정개선을 위한 활동 및 ISO 9000인증 획득에 많은 관심을 갖고 있으며, 다음으로 5S에 의한 공장합리화${\cdot}$제안제도에도 관심을 두고 있는 것으로 나타났다. 본 연구 대상인 기업은 고객 만족을 위한 제품/서비스를 제공함으로써 경쟁회사보다 시장성 우위를 확보하고, 가격경쟁력을 확보하려 노력하고 있는 것으로 분석되었다.

• Asia Marketing Journal
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• 제20권3호
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• pp.1-15
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• 2018

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and end-consumers. In this case-study, we will explore how Dongwon Systems became the No.1 packaging solution company in Korea through technology innovation in the aspects of unique B2B marketing strategy. The key success factor can be summarized in three ways; product and technology development with customer centric mind-set, systematically extending new markets through business diversification, and marking Southeast Asia as a bridgehead for its global strategy. It is expected that the current case study of Dongwon Systems will be able to provide implications for B2C companies as well as B2B companies that try to expand their business portfolio and global business areas through B2B marketing case analysis.

• 문화기술의 융합
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• 제8권5호
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• pp.399-407
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• 2022

기업은 기술력과 연구개발 등 다양한 기업들과 협력 및 네트워크를 형성하고 있지만, 효과적으로 적응 할 수 있는 기업의 다수 역량 확보가 절실하게 필요하다. 본 연구는 대구 지역에 위치한 중소기업들을 대상으로 기업의 전략적지향성, 기술혁신역량, 조직역량이 기업성과에 미치는 영향을 규명하였다. 설문조사는 2021년 9월 1일부터 11월30일까지 대구 기업 종사자를 대상으로 진행하였고 최종 분석에 활용된 사례는 총 183명이 활용되었다. 분석결과를 살펴보면 대구 기업들을 대상으로 다중회귀분석을 실시한 결과 독립변수 모두인 경영자의 전략적지향성, 기술혁신역량, 조직역량이 기업성과에 정(+)의 유의미한 영향을 미치는 것으로 나타났다. 이는 경영자의 마인드와 회사의 핵심기술 역량 및 기업의 조직 기업성과에 미치는 영향이 크기에 다양한 역량 기반 및 혁신 따른 교육과 R&D 향상을위해 노력해야한다고 볼 수 있다. 본 연구는 국가 및 지역 경제에 큰 영향을 미칠 수 있는 관련 중소기업들을 대상으로 기업의 전략지향성과 기술혁신역량, 조직역량이 기업성과에 미치는 영향의 중요성을 이해하고자 하였다.

• 경영과정보연구
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• 제30권2호
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• pp.211-235
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• 2011

본 연구의 목적은 R&D 혁신역량의 구성요소가 기업성과에 미치는 영향을 분석하고자 하는데 있다. 그리고 지역산업에 있어서 전략산업의 비중을 감안하여 전략산업과 비전략산업 간에 비교분석을 하고자 하였다. 주요 분석결과를 요약하면 다음과 같다. 첫째, 전략산업과 비전략산업 간의 차이분석 결과를 보면 CEO 기술혁신의지를 제외한 모든 R&D 혁신역량 부문에 있어서 전략산업이 유의적으로 높게 나타났다. 기업성과에 있어서는 비유의적이지만 전략산업의 기업성과가 높게 나타났다. 둘째, 전략산업 간 차이분석을 한 결과를 보면 기업성과에 있어서 유의적인 차이를 보였다. 총자산순이익률의 경우 메카트로닉스와 전자정보기기산업이 가장높게 나타났고, 매출액성장률에서는 전자정보기기산업이 가장 높았다. R&D투입에 있어서 연구개발투자인력은 전자정보기기산업이 그리고 석 박사연구인력은 생물산업이 가장 높았고 모두 1% 유의수준에서 전략산업 간에 유의적인 차이를 보였다. R&D과정에 있어서는 기술혁신전략을 제외한 나머지 부분에서 전략산업 간 유의적인 차이가 있는 것으로 나타났고, 대부분에서 전기정보기기산업이 가장 높게 나타났다. R&D산출인 지적재산권 보유 정도에 있어서도 전자정보기기산업이 6.75건으로 가장 높았다. 셋째, 모든 산업에 있어서 R&D 혁신역량이 기업성과에 동일하게 영향을 미치지는 않고 있다는 점이다. 그리고 일반적으로 R&D투입이 기업성과에 양(+)의 영향을 미친다는 것과는 달리 석 박사연구인력과 같이 연구개발인력의 질이 더 유의적으로 영향을 미치는 것으로 나타났다. 부분적이지만 R&D성과 보다는 R&D과정이 더 기업성과에 영향을 미칠 수 있는 R&D 혁신역량이라는 점을 함께 발견할 수 있었다.

• 복식문화연구
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• 제23권1호
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• pp.74-84
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• 2015

The purpose of this study is to examine symbolic meanings of costumes shown by portraits of King Henry VIII and use them as basic data for research on costume design of historical dramas in the Renaissance or on King Henry VIII's costume. This study attempted analysis of symbolic meanings from the paintings-related various domestic and overseas literatures, preliminary study paper, and web sites etc. The symbolic meanings expressed by the portraits of King Henry VIII are characterized by authority, innovation performance, authority, masculinity, innovation performance, artistic taste, intellectual charm, intrepidity and benevolence. Especially, the portraits of King Henry VIII symbolized his masculine beauty by emphasizing sexual attractiveness that cannot be seen in portraits of other kings through broad shoulders and exaggerated codpiece which are the zenith of masculine beauty during the Renaissance age. Through the image of King Henry VIII which was painted with jester or barber surgeons, his characteristic and open mind thinking highly of the technique and human life was also expressed. In the portrait of King Henry VIII, various images set in knights' tournament, playing a musical instrument and reading a book as well as the image of wearing a parliament costume were shown, highlighting King Henry VIII as a person good at both literary and martial arts with open and innovative personality than any other kings in history.

• 패션비즈니스
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• 제6권4호
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• pp.62-82
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• 2002

The purpose of this study was to investigate the Avant-garde's aesthetic values and expressoinal characteristic, and to find out(analysis) the design characteristic of Avant garde fashion since 1995. Expressoinal characteristics of Avant garde with the anti-aesthetic, radically pursuing newness, and open mind, are revealed dynamism, hostile innovation, and experimentalism. Futuristic images expressed in dynamism represent space style, body conscious style, cyborg style, kinetic style, and primitive style. And deconstructional images related to hostile innovation show punk style, grunge style, humor style, and abstractive style. Also surreal images related to experimentalism hold erotic style, depasemant style, deformation style, and collage style. The proper usage of newness offers the escape, the vividness, and the humour from the fatigue of the life and so, it is expected to offer the chance of transfering the active individuals and societies directly or indirectly By analyzing the instances for the images of avant-garde fashion since 1995, the contribution about the expectation of the design trends of the present and future is expected.

• 지식경영연구
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• 제20권2호
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• pp.105-135
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• 2019

This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.