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http://dx.doi.org/10.15813/kmr.2019.20.2.006

A Phenomenological Study Defining the Fundamentals between Artistic Stimulation and the Creation of a Product-Service Innovation Idea  

Yoon, Ayoung (이화여자대학교 경영대학)
Kym, Hyogun (이화여자대학교 경영대학)
Suh, Hyunju (이화여자대학교 경영대학)
Publication Information
Knowledge Management Research / v.20, no.2, 2019 , pp. 105-135 More about this Journal
Abstract
This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.
Keywords
Business art; Phenomenological methodology; Qualitative research method; Formation of a business idea; Knowledge creation;
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Times Cited By KSCI : 1  (Citation Analysis)
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