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Customer-Centric CRM Implementation Case Study (고객중심의 CRM 구축비교 사례연구)

  • Lee, Ho-Seoub
    • Management & Information Systems Review
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    • v.23
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    • pp.25-40
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    • 2007
  • In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

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A Study on the Implementation of Knowledge Management in Hospital (병원의 지식경영 도입방안에 관한 연구 -병원 지식경영 단계모델 구축-)

  • Jang, Ik-Sun;Na, Jeong-Mi
    • Management & Information Systems Review
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    • v.23
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    • pp.75-97
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    • 2007
  • In the meantime hospital system of Korea has institutionally performed its errand in stable circumstance, however the system now faces with new environment of change of customer's satisfaction, of regime, deepening of competition, and opening market. Under the rapidly and complicatedly changing circumstance, the hospital system is required to promote getting a dominant position in the competition, enhancing outcome, creating value added, and customer satisfaction in both internally and externally likewise other organizations, as they continuously introduce a knowledge management and originate, accumulate, and put the knowledge to practical use. This organization capacity of knowledge management involves a process of management that requires great change of all organizations and individuals and it is brought up through four steps which are Initiation, Propagation, Integration, and Networking. The main factors of successful knowledge management are intension of the chief executive officer(CEO), organizational culture, appraisal and compensation of work, knowledge controlling system, and organizational structure, and each of these five stage has got different characteristic. To be successful by introducing knowledge management, hospital organization should be based on these premises. Not only CEO or the director of a hospital, but also the constituent members should be fully aware of knowledge, the characteristic of knowledge management, and successful factors of this operation. Should understand step-by-step characteristic of knowledge management, therefore able to analyse a situation of specific hospital and see which step corresponds to that hospital. By analysing, constituents should make up for the weak points and ready to move on to next step. CEO or the director of a hospital should be aware of knowledge management as a strategic factor which is able to get a dominant position in the rapidly changing environment, and also it should be firm in the director's intention to introduce the knowledge management into the hospital. By continuously carrying out education and training constituent members, the director of a hospital should promote their interest and participation in knowledge management, and build an organization culture that ultimately creates, accumulates, shares, and put the knowledge to practical use. The hospital organization needs to systematize an institution of objective compensation that corresponds to objective appraisal of knowledge management outcome. The hospital ought to build knowledge controlling system in stages, in order to take the initiative in rapidly changing environment. By considering the characteristic of hospital system, it is required to change the organizational structure into self-managing team which is a sort of horizontal structure that allows members to make decisions and take the responsibility by themselves. The limitation of this study is experimental study. Positive investigation about successful factors of hospital knowledge management and characteristic of each steps is expected with following study.

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An Empirical Study on EA Governance and EA Competency of Public Agencies (EA 거버넌스와 EA 역량에 관한 실증적 연구 : 공공기관을 중심으로)

  • Kim, Gi-Baek;Lee, Cheol-Gyu;Yoo, Wang-Jin;Moon, Jong-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.5
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    • pp.103-114
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    • 2012
  • EA, efficient and hierarchical Information Resource Management(IRM) tool of Korean public agencie is one of the core of carrying forward the e-Government initiative. The objective of the paper is to study empirically whether using EA Governance for Controlling EA is related with their EA competency or not. the 190 person in charge of Information System service division are included for analysis. The various hypotheses established are validated by structural equation in SPSS and AMOS 18.0. The results shows that EA management and EA utilization of EA competency level was affected by EA Function, EA Organization and EA Human Resource of exogenous variable EA Governance but EA implementation level was not affected by EA Organization and EA Human Resource. also we investigated that the EA management level of endogenous variable EA competency was affected positively by EA implementation level and the EA utilization level of was affected positively by EA management level by stages.

Properties of Light-weight Expanded Bonded Leather Using Thermal Expandable Microspheres (열 팽창성 Microsphere를 적용한 경량 발포 재생피혁 특성 분석)

  • Shin, Eun-Chul;Kim, Won-Ju;Kim, Yeong-Woo
    • Journal of Adhesion and Interface
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    • v.21 no.3
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    • pp.81-85
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    • 2020
  • Shaving dust is a collagen fiber that is the leather waste occurred for thickness adjustment during the natural leather manufacturing process, and causes problems such as an environmental contamination because of a chromium (Cr) contained when it comes to reclaiming process. Various studies applying the shaving dust are currently being conducted in many countries across the world with an initiative by the EU. Of those applications, the bonded leather is being highlighted as a substitute for natural leather. Since the bonded leather, however, uses latex as a binder, accordingly it entails a high weight and a poor ventilation, which are deemed as disadvantages due to its dense internal tissues compared to other synthetic leathers. To address such disadvantages, this study employed the thermally expandable micro sphere to improve its air permeability and light weight by alleviating the internal structure. This is a study on the manufacturing of light bonded leather using the shaving dusts. In the study, the shaving dusts were forced to foam under 100~120℃ considering the heat resistance of collagen fiber after applying the thermally expandable micro sphere, and then the tendency was analyzed. In the analysis results, the most excellent foaming rate was exhibited when the shaving dusts were treated under 120℃ for 8 minutes and the variation of internal structure according to a foaming was observed through SEM analysis for the cross-section of the bonded leather.

A Study on The Law and System of The Private Body Guard in Korea (한국(韓國) 민간신변보호(民間身邊保護)의 발전(發展)을 위한 법규(法規) 및 제도(制度)에 관한 고찰(考察))

  • Lee, Han-Ick
    • Korean Security Journal
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    • no.1
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    • pp.283-319
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    • 1997
  • Our society witnesses the rapid progress in the areas of politics, economy, society and culture in the process of national modernization since 1960s, which in turn as a reverse function gets to contract a societic pathology, totally lowering the security level of citizens' lives owing to various violent crimes like hostage commotions and murders with rifles and deadly weapons. what is the main reason for that? That may be partly because the chief police force concentrates on the current situation resulting in the vacuum of the public peace. However, the main reason is that the police fall short of man-power and equipments even if the whole police power were put to use in preventing and quelling the crimes. That is true not only of Korea but also of the advanced countries like the U.S.A., England and Japan. We realize that these advanced countries have higher level of security in every individual's life and property than Korea because their progress of the private guard systems can fill in a vacuum of the shortage of the police power, Therefore, we should without delay internationalize our private guard systems expecting the widely opening of the guard service markets in the age of Uruguay Round. To do this, we need to change our ideas for fostering the policy of the private guard from passive defense ideas into positive aggressive ones. Our police should urgently set up a plan to pursue the orientation of vision that we should dispatch our private guards overseas before foreign guards rush into our markets. Accordingly it goes without saying that the private guard group should distinguish their services from the public services initiating their own theory and strategy of private guard services and also readjust themselves between the public duties and the private services with the study of minimizing the reverse function of the private guard systems. The history criminal justice has always shown that the criminal system progressed at the initiative of the civil factor in case its demand and supply do not make both ends meet. Nevertheless, in the process the power of the government never weakens, rather it is built up in general. In conclusion, the necessity of the build-up of the private guard services must duly be acknowledged by the police as well as by the business which has its unique sphere within the criminal justice instead of as the suplemtary services of the simple the police power on the long-term basis. The purpose of the private guard services can be largely classified into the two categories; first it means the function to prevent the crimes against the citizens and secondly to enhance the national interest as an increasing mammoth business with a worldly competition capacity. The police has an absolute responsibility that they should protect the modem public in general from feeling the crisis of the personal threat, tension, anxiety and nervousness. In short, if we develop the complete private guard system to guarantee the societic atmosphere for all citizens, keep the public peace, and protect all citizens' lives and properties, we will sure enjoy a beautiful land, a wholesome society and a happy life in goodharmony of law and order.

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'Techno-scientific Way of Thinking' on Women's Technoscientific Practices : From Barad's Agential Realistic Perspectives (여성들의 기술과학 실행에 대한 '기술-과학적 방식의 생각하기': 캐런 바라드의 행위적 실재론을 중심으로)

  • Leem, So-Yeon
    • Journal of Science and Technology Studies
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    • v.11 no.2
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    • pp.97-119
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    • 2011
  • This paper, as an initiative to fertilize analyses on women's technoscientific practices, reviews theoretical discussions and empirical studies in-between feminism and STS, mainly owing its thinking technologies to Karen Barad's Agential Realism. The first part of this paper shows that women's technoscientific practices as research sites are not only fertile grounds between STS and feminism but also conflict areas between constructivist theories and feminist politics. The second part proposes Agential Realism as an way of thinking to deal with 'conflicts' between STS and feminism in analytical levels. Agential Realism provides useful conceptual tools for 'techno-scientific ways of thinking' through the reconceptualization of agency, the displacement of agency by accountability, and the configuration of STS analysis as 'apparatus.' The third part finds three examples of 'techno-scientific ways of thinking' on women's technscientific practices from previous feminist STS works, which suggests how to analyze not only women's technoscientific practices but also diverse practices of science, technology, and medicine as follows: follow 'the invisible', account for 'ontological choreography', and 'care' for what is analyzed.

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A Study for the Enhancement of Accessibility to Community Home Nursing Care Services - The Home Nursing Care Program of Seoul Nurse Association - (지역사회에서의 가정간호 접근성 제고 방안 - '서울시간호사회' 가정간호사업 분석을 토대로 -)

  • Hwang, Na-Mi;Park, Sung-Ae;Kim, Yun-Ok;Moon, Young-Im;Park, Jeong-Sook;Ryu, Ho-Sihn;Rhee, Kae-Sook
    • Journal of Home Health Care Nursing
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    • v.10 no.1
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    • pp.5-14
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    • 2003
  • Recently, there has been an increasing need for long-term care and comprehensive health care services in community settings. The Ministry of Health and Welfare introduced the Hospital-Based Home Nursing Care Program in 2000. Before this initiative, there was a Home Nursing Demonstration Center, affiliated with the Seoul Nurse Association, had offered home nursing services with the financial support from the local government. since 1993, the Center's nursing staff has been engaged in a general hospital in an effort to provide home nursing care services within Korea's health care system. The purpose of this study was to analyze and identify characteristics of community-based home nursing care supplied by a community-based home nursing team engaged in a general hospital. Also. visit nursing care services provided by public health centers were evaluated in terms of accessibility and supply versus demand, to enhance the accessibility of low-income patients living in Seoul to home nursing care services. Data were collected from home nursing insurance reimbursement claims submitted by the community-based home nursing care team from March 1 to October 30 in 2001 and a questionnaire survey on home-visit nursing services of 25 public health centers in Seoul. The subjects consisted of 197 patients and 12 public health centers. The result were as follows. First, medical institution's community-based home nursing care program was better in technical quality than health-center-based home-visit nursing care. In addition. the pattern of the subject patients was similar to that of hospital-based home nursing care program. Second, there was a high demand for community-based home nursing care while only a small number of home-visiting nurses served at public health centers in Seoul. As a result, many patients could not receive adequate care. Finally, we suggest that community-based home nursing care program should be introduced in the national health system to meet the at-home care needs of severely ill low-income patients. Furthermore, to better utilize home nursing and visit-nursing care resources and offer continued care for patients in community settings, an efficient referral network should be built among related institutions. This would require improvement of reimbursement system and amendment of the law related to health insurance system and community-based home nursing care services.

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Effects of Diagnostic and Formative Assessment Using Equivalent Test on Elementary Science Classes : Focused on the 'Earth and Moon' Unit (동형검사를 활용한 진단 및 형성평가가 초등과학 수업에 미치는 효과 : '지구와 달' 단원을 중심으로)

  • Son, Jun Ho;Kim, Jonghee
    • Journal of The Korean Association For Science Education
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    • v.35 no.4
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    • pp.619-628
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    • 2015
  • The purpose of this study is to find out the effects of the diagnostic and formative assessment on elementary science classes. For this purpose, we developed the diagnostic and formative assessment test and provided them to students before giving them the equivalent and learning achievement tests. The results are described as follows: First, for the science class that took the diagnostic assessment; the test provided help in improving the students' learning achievement. Second, for the science class that took the formative assessment; the test did not provide help in improving the students' learning achievement and in improving their openness to learning opportunity only to self-directed learning attitudes. Third, for the science class that were given both the diagnostic and formative assessment test; the tests provided help in improving the students' learning achievement. It also helped in improving their openness to learning opportunity, initiative for learning, and passion for learning except in problem-solving skills on self-directed learning attitude. Therefore, I recommend the utilization of the diagnostic and formative assessment tests be provided to students in order to improve learning achievement and self-directed learning attitudes in science classes.

Regional Structure of International Physical Distribution through Clearance Depot (통관거점을 이용한 국제물류의 지역구조)

  • Han Ju-Seong
    • Journal of the Korean Geographical Society
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    • v.40 no.6 s.111
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    • pp.631-652
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    • 2005
  • This study is to clarify regional structure and connection of international physical distribution through clearance depot of Cheongju customs of inland location. The trade of clearance depot of Cheongju customs industrial characteristics reflects of territorial hinterland. As origins and destinations of freight as exports and imports region, territories of Cheongju customs trade mainly with Japan, China, and USA. Origin and destination of freight of Cheongju customs territory are hinterland and foreland of Incheon International Airport and Busan port. In case of export, foreland of Busan port is board, and in case of import, the hinterlands of Incheon International Airport and Busan port are similar. Clearance depot of inland-located Cheongju is construct by the advantages of rapidness and inexpensive cost. And the kind of freight and system of physical distribution of each enterprise show different characteristics. For each export and import freight, each shipper corporation has its own physical distribution system, and structure of international distribution is classified into export pattern of bonded industry and bonded warehouse. Again the patterns of bonded warehouse are distinguished free on board price system with division of labor in base of production in overseas, free on board price system, and cost-insurance-freight with division of labor in base of production in overseas. These Phenomena are caused by transaction between headquarter and its overseas corporation, initiative freight handling of export corporation, choice of inexpensive cost, and international convention.

New weighting agent for water-based mud, um-bogma area, central Sinai, Egypt

  • Abdou, Mahmoud I.;Ahmed, Hany El Sayed
    • Advances in environmental research
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    • v.6 no.3
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    • pp.159-171
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    • 2017
  • A successful oil well drilling depends largely on a good mud Program. During drilling, mud provides sufficient hydrostatic pressure, removes drill cuttings and cools drill bits. Mud additives are always required to provide sufficient hydrostatic pressure to ensure borehole stability. Barium Sulphate ($BaSO_4$) also known as barite is the prevalent weighting material but there is needed to develop local materials to augment the use of Barite. The present search is concerned on the early Carboniferous succession exposed in Um Bogma Formation, west central Sinai, Egypt as a new weighting agent in drilling fluids. The increases in the cost of drilling fluids and a shortage of using barite have introduced the locale dolomite as alternative weighting materials. The rheological properties of mud drilling samples weighted by local dolomite samples are being examined and investigated to know its potential to be used as a weighting material in drilling mud. Two mud samples were prepared which comprised of fresh water, caustic soda, bentonite and the weighting material. The weighting materials are added to achieve the required density. The first sample: Water-based mud with commercial barite of density between 10.00 lb/gm and 18.00 lb/gm. The second sample: Water-based mud with dolomite of density between 10.00 lb/gm and 18.00 lb/gm. These samples were analyzed and the density, rheological properties, aging of barite and dolomite and solid contents were investigated. At 10.00 lb/gm, the yield point of dolomite was $20.00lb/100ft^2$ and barite $22.00lb/100ft^2$ while the 10 second gel strength of dolomite was $30.00lb/100ft^2$ and $22.00lb/100ft^2$ for barite. Similarly, little difference was observed in plastic and apparent viscosities. At 10.00 lb/gm, the plastic and apparent viscosities of dolomite were 8.00 cp and 20.00 cp while barite was 8.00 cp and 24.00 cp. The result show that dolomite mud sample gave a little higher yield point and gel strength than barite mud sample. Therefore, dolomite has the potential to be used as weighting material in drilling mud in place of barite thereby enhancing the local content initiative of the government. When dolomite is sourced locally and used it will reduce overall mud and drilling costs.