• 품질경영학회지
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• 제40권1호
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• pp.60-72
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• 2012

This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage.

• 한국콘텐츠학회논문지
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• 제7권7호
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• pp.133-143
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• 2007

본 연구의 목적은 정보품질과 서비스품질이 백화점의 서비스 만족도에 미치는 영향과 효과를 실증적으로 분석하는데 있다. 이러한 연구목적을 달성하기 위하여 문헌연구와 요인분석, 분산분석, 회귀분석을 이용한 실증적 연구를 함께 실시하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 회귀분석결과 정보품질과 서비스 만족도와의 관계는 통계적 유의성이 매우 높게 분석되었다. 둘째, 분산분석에서 서비스품질에 따라 정보만족과 서비스기대치와의 관계도 유의성이 있는 것으로 나타났다. 결과적으로 정보지원체계와 서비스품질은 고객과의 관계에 있어서 주요한 요인으로 분석되었다.

• 한국의류산업학회지
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• 제19권1호
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• pp.19-29
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• 2017

This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

• 경영과학
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• 제21권2호
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• pp.111-122
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• 2004

Measuring performance of corporate information system has become one of the core issues in that development of the information system requires substantial amount of investments and the system works as a crucial leverage to enhance competitive edge. Most of the previous researches for performance of the information system have narrow and limited focus on such as the effect of user satisfaction and productivity. This paper suggests a model to measures the comprehensive performance which is classified as user scope (user involvement and satisfaction), operational scope (task productivity, task innovation, customer satisfaction, management control) and efficiency scope (financial performance), and to represent the relationship among the scopes by the path analysis model. Followings are conclusions from statistical hypothesis test of the model: (i) user involvement through user satisfaction has positive effect on all the performances in the operational scope, (ii) task innovation and customer satisfaction in the operational scope has statistically significant impact on financial performance but task productivity and management control do not. This conclusion indicates that task productivity and management control has the long term effect in nature, and evaluation of the information system has managerial implication when it Is measured in comprehensive performance which includes internal operational performances as well as financial performance.

• 한국의류학회지
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• 제36권2호
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• pp.244-257
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• 2012

This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April $23^{rd}$ to May $2^{nd}$, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.

• 정보관리학회지
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• 제29권1호
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• pp.95-113
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• 2012

오늘날 초고속통신망의 구축과 인터넷의 확산으로 인한 정보화의 급격한 진행은 국회도서관의 의회정보서비스에도 많은 변화를 초래하였다. 같은 맥락에서 의회정보서비스도 이용자들의 정보요구와 변화에 부응하여 이용자들이 만족하는 정보서비스를 제공하여야 한다. 이에 본 연구는 우리나라 국회도서관 의회정보서비스 이용자 만족도를 제고시키기 위한 방안을 고찰하고 이용자가 만족하는 도서관 서비스 방안을 모색하고자 한다. 이를 위하여 본 연구는 국회에 소속되어 있는 국회의원 및 보좌진을 대상으로 국회도서관 의회정보서비스에 대한 이용자들의 만족도 조사를 실시하였으며, 설문조사를 바탕으로 의회정보서비스 의견을 수렴하고 이를 분석.반영하여 이용, 홍보, 만족도 등 국회도서관 의회정보서비스의 개선 방향을 제시하였다.

• 복식문화연구
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• 제26권1호
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• pp.82-94
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• 2018

As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users' responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands' SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.

• 대한교통학회지
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• 제28권3호
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• pp.109-117
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• 2010

첨단교통정보제공시스템(ATIS)분야는 실시간 교통정보를 가변전광표지(VMS), 인터넷, 교통방송 및 휴대폰 등 다양한 정보제공매체를 통해 제공함으로써 주어진 교통자원을 효율적으로 활용하여 도로 이용자들이 목적지까지의 통행함에 있어 시간 및 비용을 절감시킬 수 있도록 함에 그 목적이 있다. 이러한 교통정보는 시간적 경제적인 면뿐만 아니라 이용자의 심리나 정서적인 부분, 즉 교통정보를 제공받음으로 인한 불안감 해소와 같은 심리적인 부분에서도 상당한 편익을 제공할 수 있는 가치를 지니고 있다. 본 연구에서는 이러한 도로 이용자들이 느끼는 교통정보의 효용성을 평가하고 이용자가 느끼는 만족의 정도에 미치는 요인을 분석하고자, 다양한 교통정보 제공 매체별 이용자 만족도 모형을 구축하고자 하였다. 모형 구축 결과, 각 매체별로 만족도에 영향을 미치는 요인과 그 영향정도가 조금씩 다르나, 공통적인 영향요인으로 운전자들이 교통정보를 보고 그로 인한 심리적인 안정감이나 경로선택 및 변경에 도움이 있었는지에 여부를 나타내는 효율성이 만족도에 가장 큰 영향을 미치고 있음을 분석할 수 있었다.

• 임상간호연구
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• 제19권3호
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• pp.383-394
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• 2013

Purpose: This study was conducted to investigate the effects of preparatory nursing information and information offering by SMS on anxiety and nursing satisfaction among family members of ICU (Intensive Care Unit) inpatients. It utilized a quasi-experimental research design with a non-equivalent and non-synchronized control group. Methods: The experimental group and the control group were offered a booklet guiding ICU and were offered face-to-face information by nurses using Power Point. The experimental group was additionally offered SMS (short message service) message on patient's safety at night every morning during the hospital stay between 8 and 9 am. All participants in the experimental group and the control group were measured in reference to anxiety at the point of hospitalization and were surveyed anxiety and nursing satisfaction on the third day of hospital stay. Results: The anxiety demonstrated no significant difference between the groups, while the nursing satisfaction was significantly higher in the experimental group than that of the control group. Conclusion: Proving direct information and indirect information via SMS message were considered effective in improving the family member's satisfaction with nursing care. The frequencies of SMS message and the contents of the message and information need to be defined and specified in the given population.

• 한국응급구조학회지
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• 제13권1호
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• pp.73-85
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• 2009

Purpose : The purpose of this study was to analyze the nursing care needs which can properly cope with patients' needs in emergency room, and grasp the patients' satisfaction level which can assess the care quality. It was aimed to check the level of today's care and provide basic data for care performance and care standard. Method : Data were collected from 192 patients in general hospitals in Daegu. The results are as followed. Results : First, the result of analysis conducted on the degree of overall patients' need for nursing care revealed that the need for nursing information (4.21+57) was the highest, followed by the order of information of patient's condition (4.05+53), emotional support (3.98+47), and nursing participation (3.65+54). Secondly, our study revealed that there was a significant negative correlat interrelation between care need and care satisfaction (r=.516, p<.01), indicating the higher the overall emergency room patients' nursing care need, treatment and nursing information, patient's condition, emotional support and nursing participation were, the lower the actual feeling of their satisfaction turned out. Conclusion : The study shows that treatment and nursing related information is the most highly needed and the patients' satisfaction level relies on actual care participation.