• Title/Summary/Keyword: Information Portal

Search Result 949, Processing Time 0.031 seconds

Does Online Social Network Contribute to WOM Effect on Product Sales? (온라인 소셜네트워크의 제품판매 관련 구전효과에 대한 기여도 분석)

  • Lee, Ju-Yoon;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
    • /
    • v.18 no.2
    • /
    • pp.85-105
    • /
    • 2012
  • In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.

Correlation Analysis between Key Word Search Frequencies Related to Food Safety Issue and Foodborne Illness Outbreaks (식중독 사고 발생과 식품 안전 관련 검색어 빈도와의 상관성 분석 연구)

  • Lee, Heeyoung;Jo, Heekoung;Kim, Kyungmi;Youn, Hyewon;Yoon, Yohan
    • Journal of Food Hygiene and Safety
    • /
    • v.32 no.2
    • /
    • pp.96-100
    • /
    • 2017
  • Through the increasing use of internet and smart device, consumers can search the information what they want to find. The information has been accumulated and become into a big data. Analyzing the big data regarding key words associated with foods and foodborne pathogens could be a method for predicting foodborne illness outbreaks, especially in school food services. Therefore, the objective of this study was to elucidate the correlations between key words associated with foods and food safety issues. Frequencies of the key words for foodborne pathogens and food safety issues were searched using an internet portal site from January 1, 2012 to December 31, 2014. In addition, foodborne outbreak data were collected from Ministry of Food and Drug Safety for the same period of time. There was correlation between the time having maximum key word frequencies of foods and foodborne pathogens, and the time for foodborne illness outbreak occurred. In addition, the search frequencies for foods and foodborne pathogens were generally increased right after foodborne outbreaks occurred. However, in some cases foodborne outbreaks occurred after the search frequencies for certain seasonal foods increased These results could be useful in food safety management for reducing foodborne illness and in food safety communication.

Current Situation and Future Tasks for Young Adult in Public Libraries-with a special reference to Busan·Ulsan·Gyeongnam (공공도서관 청소년 서비스의 현황과 과제 - 부산·울산·경남지역을 중심으로 -)

  • Lee, Jin-Hwa;Kang, Eun-Yeong
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.33 no.1
    • /
    • pp.95-122
    • /
    • 2022
  • This study aims to investigate the current status of young adult services centering on public libraries in Busan, Ulsan and Gyeongnam, identify problems, and then suggest tasks for service revitalization. The status of young adult services and librarians' perceptions in the 93 public libraries in Busan, Ulsan, and Gyeongnam that were registered in the 2021 National Library Statistics System and the Busan Metropolitan City Library Portal was investigated. As a result of the survey, 24% of public libraries have a space for young adult, and if there is dedicated space, it was found that the most number of bookshelves for young adult were installed inside the space. Libraries that provide young adult services accounted for 76% of the total, and the age range of the service targets was set between 13 and 18 years of age. The analysis revealed that it was difficult to provide services due to a combination of problems such as poor use and passive participation by young adult, lack of dedicated space, lack of manpower for program operation, and lack of budget. Nevertheless, most librarians agreed on the need to provide young adult-only spaces and young adult services. The tasks to revitalize young adult services in public libraries was suggested; expand young adult participation in the space creation and service planning/operation stage, create a space dedicated to young adult, diversify the contents of youth volunteer activities, secure the professionalism of the librarian in charge, human resource utilization, and expand public relations for services.

A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
    • /
    • v.42 no.2
    • /
    • pp.251-276
    • /
    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

  • PDF

Modeling for Egg Price Prediction by Using Machine Learning (기계학습을 활용한 계란가격 예측 모델링)

  • Cho, Hohyun;Lee, Daekyeom;Chae, Yeonghun;Chang, Dongil
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2022.05a
    • /
    • pp.15-17
    • /
    • 2022
  • In the aftermath of the avian influenza that occurred from the second half of 2020 to the beginning of 2021, 17.8 million laying hens were slaughtered. Although the government invested more than 100 billion won for egg imports as a measure to stabilize prices, the effort was not that easy. The sharp volatility of egg prices negatively affected both consumers and poultry farmers, so measures were needed to stabilize egg prices. To this end, the egg prices were successfully predicted in this study by using the analysis algorithm of a machine learning regression. For price prediction, a total of 8 independent variables, including monthly broiler chicken production statistics for 2012-2021 of the Korean Poultry Association and the slaughter performance of the national statistics portal (kosis), have been selected to be used. The Root Mean Square Error (RMSE), which indicates the difference between the predicted price and the actual price, is at the level of 103 (won), which can be interpreted as explaining the egg prices relatively well predicted. Accurate prediction of egg prices lead to flexible adjustment of egg production weeks for laying hens, which can help decision-making about stocking of laying hens. This result is expected to help secure egg price stability.

  • PDF

A Study on the Trends of Librarian Recruitment in Korea and Overseas Using Data Mining (데이터 마이닝을 이용한 국내외 사서 채용 동향 분석)

  • Hayoung Chae;Jisu Lee
    • Journal of the Korean Society for information Management
    • /
    • v.40 no.4
    • /
    • pp.201-228
    • /
    • 2023
  • This study was conducted to analyze the trends of librarian job recruitment in Korea and overseas. A total of 489 librarian job postings posted on the internet portal site "Saseo e-Ma-eul" were collected for the Korean data, and 6,600 data were collected from "ALAJobList" for the international data. The research period spans from January 2020 to August 2022. The data were subjected to regional distribution analysis, frequency analysis, and topic modeling. As a result of the study, the number of Korean librarian job postings was the highest in Seoul with 280, while California was the state with the highest number of job postings overseas with 662. According to the frequency analysis, the main task of Korean data is 'management' 23.42%, and the core competency is 'certificate' 16.61%. For overseas data, 'Library Service' is the main task of 8.72%, and 'Communication Skills' is the most important core competency of 10.13%. In topic modeling, five topics were identified for each area 4 in total, including Korean and international job description and requirements. The analysis results confirm that the duties and qualifications derived from Korean and international job postings for librarians are related to the core competencies proposed by major library associations such as the American Library Association (ALA) and the Korean Library Association.

A Policy Study on the Implementation of Domestic Digital Platform Government: Focusing on the Classification of Domestic and Foreign Cases of Government as a Platform (GaaP) (국내 디지털플랫폼정부 구현을 위한 정책연구: 국내·외 플랫폼 정부 사례의 유형화를 중심으로)

  • Seo, Hyungjun
    • Informatization Policy
    • /
    • v.30 no.4
    • /
    • pp.113-137
    • /
    • 2023
  • This study aims to conduct the classification of Government as a Platform (GaaP) in a situation where the concept of GaaP can be diversely recognized. This is because inclusiveness and ambiguity in the concept of GaaP can hinder policy enforcement by working-level officials in the public sector. It drew the criteria for classification for GaaP based on literature and cases for GaaP. In the technical aspect, considering data as an overarching factor, the integrated system platform integrating the information system or websites of the public sector and the data platform as a single portal for open data to external stakeholders were sorted. In the governance aspect considering stakeholder as an overarching factor, the communication platform utilized for interaction between public and private sectors and the co-creation platform that encourages public-private partnership to create innovative outcomes were sorted. It suggested an actual implementation case and the policy implication according to each type of GaaP. Additionally, according to the classification of GaaP, it conducted contents analysis as to which type of GaaP the domestic Digital Platform Government belongs to based on its detailed assignment. Based on the classification of GaaP, it drew balanced implementation for various types of GaaP, plan for promoting the participation and collaboration of stakeholders, and necessity of restructuring and reinventing of the public sector as policy implications for the domestic digital platform government.

Extraction and Utilization of DEM based on UAV Photogrammetry for Flood Trace Investigation and Flood Prediction (침수흔적조사를 위한 UAV 사진측량 기반 DEM의 추출 및 활용)

  • Jung-Sik PARK;Yong-Jin CHOI;Jin-Duk LEE
    • Journal of the Korean Association of Geographic Information Studies
    • /
    • v.26 no.4
    • /
    • pp.237-250
    • /
    • 2023
  • Orthophotos and DEMs were generated by UAV-based aerial photogrammetry and an attempt was made to apply them to detailed investigations for the production of flood traces. The cultivated area located in Goa-eup, Gumi, where the embankment collapsed and inundated inundation occurred due to the impact of 6th Typhoon Sanba in 2012, was selected as rhe target area. To obtain optimal accuracy of UAV photogrammetry performance, the UAV images were taken under the optimal placement of 19 GCPs and then point cloud, DEM, and orthoimages were generated through image processing using Pix4Dmapper software. After applying CloudCompare's CSF Filtering to separate the point cloud into ground elements and non-ground elements, a finally corrected DEM was created using only non-ground elements in GRASS GIS software. The flood level and flood depth data extracted from the final generated DEM were compared and presented with the flood level and flood depth data from existing data as of 2012 provided through the public data portal site of the Korea Land and Geospatial Informatix Corporation(LX).

Neutron dosimetry depending on the number of portals for prostate cancer IMRT(Intensity-Modulated Radiation Therapy) (전립선암의 세기조절 방사선치료 시 조사문수별 중성자선량 평가)

  • Lee, Joo-Ah;Son, Soon-Yong;Min, Jung-Whan;Choi, Kwan-Woo;Na, Sa-Ra;Jeong, Hoi-Woun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.15 no.6
    • /
    • pp.3734-3740
    • /
    • 2014
  • The aim of this study was provide basic information and establish the criteria in radiation therapy planning by measuring the absorbed neutron dose of normal tissues and lesions according to the number of portals. From September 2013 to January 2014, 20 patients who were diagnosed with prostate cancer and were previously treated with radiation therapy were replanned retrospectively to measure the absorbed neutron dose distribution according to the number of portals. The absorbed neutron dose was measured in each of the 5, 7 and 9 portals using a 15 MV energy, which meant a therapeutic dose of 220 cGy. The optical stimulation luminescence dosimeter was separated by 20cm and 60cm away from the center of the field of view. As a result, the average radiation dose in the abdomen appeared to have a positive relationship with the number of portals, which was statistically significant (p<.05). The average radiation dose was $4.34{\pm}1.08$. The average radiation dose in the thyroid was $2.71{\pm}.37$. Although it showed a positive relationship with the number of portals, it did not have statistical significance. The number of portals and the neutron dose depending on the position showed a significant positive relationship, particularly in the abdomen. As a result of linear regression analysis, as the number of the portal increased in steps, the average volume of the neutrons increased significantly (0.416 times). In conclusion, efficient selection of the number of portals is needed considering the difference in the absorbed neutron dose in the normal tissues depending on the number of the portals.

Liver Splitting Using 2 Points for Liver Graft Volumetry (간 이식편의 체적 예측을 위한 2점 이용 간 분리)

  • Seo, Jeong-Joo;Park, Jong-Won
    • The KIPS Transactions:PartB
    • /
    • v.19B no.2
    • /
    • pp.123-126
    • /
    • 2012
  • This paper proposed a method to separate a liver into left and right liver lobes for simple and exact volumetry of the river graft at abdominal MDCT(Multi-Detector Computed Tomography) image before the living donor liver transplantation. A medical team can evaluate an accurate river graft with minimized interaction between the team and a system using this algorithm for ensuring donor's and recipient's safe. On the image of segmented liver, 2 points(PMHV: a point in Middle Hepatic Vein and PPV: a point at the beginning of right branch of Portal Vein) are selected to separate a liver into left and right liver lobes. Middle hepatic vein is automatically segmented using PMHV, and the cutting line is decided on the basis of segmented Middle Hepatic Vein. A liver is separated on connecting the cutting line and PPV. The volume and ratio of the river graft are estimated. The volume estimated using 2 points are compared with a manual volume that diagnostic radiologist processed and estimated and the weight measured during surgery to support proof of exact volume. The mean ${\pm}$ standard deviation of the differences between the actual weights and the estimated volumes was $162.38cm^3{\pm}124.39$ in the case of manual segmentation and $107.69cm^3{\pm}97.24$ in the case of 2 points method. The correlation coefficient between the actual weight and the manually estimated volume is 0.79, and the correlation coefficient between the actual weight and the volume estimated using 2 points is 0.87. After selection the 2 points, the time involved in separation a liver into left and right river lobe and volumetry of them is measured for confirmation that the algorithm can be used on real time during surgery. The mean ${\pm}$ standard deviation of the process time is $57.28sec{\pm}32.81$ per 1 data set ($149.17pages{\pm}55.92$).