• Title/Summary/Keyword: Information Marketing

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An Analysis of Consumers' Needs and Practice Willingness for the Health Promotion Program in Restaurant Industry among Seoul Residents (외식 건강증진사업에 대한 소비자의 요구도 및 실행의지 분석: 서울지역 거주자를 중심으로)

  • Hong, Kyung-Eui;Kang, Yang-Wha;Joung, Hyo-Jee
    • Journal of Nutrition and Health
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    • v.41 no.4
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    • pp.365-373
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    • 2008
  • This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.

A Study on the Importance-Performance Analysis for National Forest Complex Management (국유림 복합경영사업에 대한 중요도·만족도 분석)

  • Jung, Byung-Heon;Kim, Jae-Sung;Kim, Hyeon-Geun;Kim, Eui-Gyeong
    • Journal of agriculture & life science
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    • v.45 no.6
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    • pp.33-40
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    • 2011
  • The purpose of this research is to seek political implications for management and activation of National Forest Complex Management(NFCM). Survey method was utilized for workers as respondents to measure importance and performance of NFCM. As a result, it turned out that the respondents' performance was very high. In addition, out of 14 items, two items -1) activation of e-commerce and direct business transaction, 2) production and sales marketing information, which intensive management strategy, were derived from results. Also, 6 items were derived for on-going maintenance, 3 items were derived for low priority order, and other 4 items were derived for discouragement against excessive efforts. This research may contribute to providing fundamental sources that can be utilized for promoting direction establishment and system improvement of NFCM.

A Study on the Impact of Multi-Skilled Agents on the Service Quality of Call Centers (멀티스킬 상담 인력이 콜센터 서비스 품질에 미치는 영향에 관한 연구)

  • Chen, Taoyuan;Park, Chan-Kyoo
    • Journal of Information Technology Services
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    • v.18 no.3
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    • pp.17-35
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    • 2019
  • Call centers do not simply play a role of responding to customers' calls, but they have developed into a core unit for maintaining competitiveness through services, marketing, or sales. Since the service quality of call centers heavily affects customer satisfaction, organizations have focused on enhancing it by reducing waiting time and increasing service level. One of the techniques, which improve the service quality of call centers, is to employ multi-skilled agents that can handle more than one type of calls. This study deals with three issues relevant to multi-skilled agents. First, we analyze how the way of allocating a specific group of agents to a set of skills affects the performance of call centers. Secondly, we investigate the relationship between the number of multi-skilled agents and the performance of call centers. Finally, we examine the impact of agent selection rules on the performance of call centers. Two selection rules are compared : the first rule is to assign a call to any available agent at random while the other rule is to assign a call preferably to single-skilled agents over multi-skilled agents when applicable. Based on simulation experiments, we suggest three implications. First, as the length of cycles in the agent-skill configuration network becomes longer, call centers achieve higher service level and shorter waiting time. Secondly, simulation results show that as the portion of multi-skilled agents increases, the performance of call centers improves. However, most of the improvement is attained when the portion of multi-skilled agents is relatively low. Finally, the agent selection rules do not significantly affect the call centers' performance, but the rule of preferring single-skilled agents tends to distribute the workload among agents more equally.

Predictors of Regional Small and Medium Hospitals Choice among Nursing Students (간호대학생의 지역 중소병원 선택 예측요인)

  • Jung, Hyo-Ju;Chae, Min-Jeong
    • Journal of Convergence for Information Technology
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    • v.9 no.11
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    • pp.55-61
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    • 2019
  • This study was conducted to identify the predictors of the choice of regional small and medium hospitals by identifying the job preference, recognition of small and medium hospitals. For this purpose, data were collected from September 2018 to October 2018 for nursing students attending 4 universities in Gwangju and Jeollanam - do, and total of 476 questionnaires were analyzed using the SPSS / WIN 24.0 program. The results showed that 66.0% of nursing students selected region local small and medium hospitals. The factors influencing the choice of region small and medium hospitals were high school region, nursing school performance and recognition of small and medium hospitals. In order to increase the employment rate of nursing students to the region small and medium hospitals, nursing educators should provide personalized career guidance to students who want to work in small and medium hospitals and hospital personnel should establish various public relations activities and marketing strategies to raise recognition of small and medium hospitals.

Study and Evaluation of Tourism Websites based on User Perspective

  • Shrestha, Deepanjal;Wenan, Tan;Rajkarnikar, Neesha;Shrestha, Deepmala;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.22 no.4
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    • pp.65-82
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    • 2021
  • A well-designed website is mandatory for good marketing and proper tourism business. This research considers Nepal as a domain of study and specifically explores welcomenepal.com, the official tourism portal as a reference for the study. The work is based on the study of the existing literature, user-survey, and technical testing of the website using open-source testing tools to identify user perspective, design issues, website architecture and design quality of the tourism website. A population size of 400 respondents, which consist of both domestic and international tourist, are considered for the survey. Data is received from 360 respondents, which is analyzed using statistical tests like Cronbach's alpha, Pearson's correlation, cross-tabulations, bars charts and graphs to draw inferences and consclusion. The software-based test results serve as another important parameter for the evaluation of the current official website. This study brings out core needs of the tourist in terms of expectations from a tourism website and access technical quality of the current portal to provide necessary feedback and suggestions. The government officials, business houses, and web designers can utilize this work as a knowledge base to build tourism websites, which are user-centric. Further, the work is specifically important for Nepal government and tourism officials to identify shortcomings in their current website and make improvements for better design and user adaptability in future.

The Influence of the Locus of control of the Global Public Enterprises on the Job Involvement and Turnover Intention

  • Kim, Boem Soo;Choi, Pil Ho;Kim, Il Sik;Hwang, Il Yeong
    • International Journal of Advanced Culture Technology
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    • v.7 no.2
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    • pp.83-92
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    • 2019
  • The purpose of this study is to reduce the costs required to proactively prevent the turnover intention by the results of personality type of locus of control. which is the behavioral outcome of the members of the organization. Based on this problem consciousness, the present study focused on the personal characteristics of the members of the organization in the enterprise. Among the individual characteristics, the intentions, which are distinct from others, are called personality, Focusing on the locus of control among these types of characteristics of the organization members, the study about how these control positions affect their job involvement and their turnover intention. The results validated in this study are summarized as follows. Among the personality types of the organization's members, internals are found to have higher job involvement than externals. In addition, it was found that internals among the personality types of the members of the organization lower the meaning of turnover intention than external member. In order to overcome uncertain management environment and create and sustain a competitive advantage in the organization, management has a weight-oriented trend and Increasing job involvement in organizational members and lowering their turnover intention will lead to continued productivity, among other things, important management items that managers and managers should pursue. Given these aspects, it is deemed necessary to analyze the personality aspects of the members of the organization and to transform and manage a new management mindset that leads to the enhancement of the personality as an internal rather than an external one and the task immersion of the members of the organization based on it.

The effcient management strategies local government for Broad Exchange - focusing on case of china office - (국제교류협력 확대를 위한 지방정부의 효율적인 해외사무소 운영방안에 관한 연구 - 중국 사무소 사례를 중심으로 -)

  • Jang, Jung Jae
    • International Area Studies Review
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    • v.20 no.2
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    • pp.235-256
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    • 2016
  • The local governments have utilized overseas offices of businesses within their jurisdiction as a forward operating base to discover and expand the overseas market. In addition, overseas offices of businesses are expected to play a big role in economic, cultural, and personal exchange, and collection of information regarding overseas market trends. Recently, inviting foreign capital, promoting cities, and attracting foreign tourists are being done through them. Since foreign capital invitation has an effect on creating jobs, the population influx, increasing local government revenues, there is a high degree of competition for it among local governments. Also, while local governments have set out to actively attract foreign tourists through city promotion marketing and developing products in connection with their region, overseas offices of businesses are playing a major role in doing the job. However, due to low performance satisfaction against the budget invested, there have been criticisms that they need to improve efficiency. As a result, each local government is faced with a task to seek efficient operational plans since overseas offices of businesses in each local government are expected to play a bigger role in trade support and international exchanges.

A Comparative Study on Strategic Plans of National Libraries (국가도서관의 전략적 계획 비교연구)

  • Lee, Yong-Jae
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.71-76
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    • 2018
  • The purpose of this study is to suggest ways to improve development plan of the National Library of Korea, comparing development plan of the Library and strategic plans of national libraries in western countries, China and Japan. For this purpose, plans of national libraries in Korea and Overseas were collected and analyzed. And a rubric evaluation was applied to the case plans. The findings indicate that plan of the National Library of Korea is written for analyzing present problems, setting practical activity-centered detailed plans. On the other hand, plans of national libraries overseas present distinct mission and vision statement, and set up goals, objectives, concrete activities in the framework, which function as milestones for developing libraries. As a conclusion, this study suggests that the National Library of Korea need mission and vision statement, links among mission, vision, goals, objectives, activities, and ongoing library marketing. This study can contribute for the National Library of Korea to develop plan with the concept of strategic plan.

A Study on the Relationship between the Korean Wave, Preference and Recognition of Korean Cuisine among Chinese (중국 내 한류, 한국음식 인지 및 한국음식 선호도에 관한 연구)

  • Jeon, Do Hyun
    • Journal of the Korean Society of Food Culture
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    • v.34 no.3
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    • pp.268-276
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    • 2019
  • This study separated different factors into the Korean Wave and Korean health food according to the interest in Korean culture among the Chinese living in China. We then conducted a two-step cluster analysis with gender, marriage status, academic background, interest in Korean culture, command of the Korean language and the status of having visited Korea as variables. The subjects were split into a Korean wave-preferring group, highly interested in Korean food as health food group and a low interested group according to clusters, and we then investigated for preference differences for 20 Korean food dishes. Between these two groups the statistics indicated a significant influence with a level p<0.001 for Bulgogi, Bibimbap, Kimchi, Galbi-tang, Galbi-gui, Chicken, Samgyepsal, Doenjang-Jjgae, Dak-galbi, Japchae and Gimbap p<0.01 for Samgye-tang and p<0.05 for Naengmyeon, Kimchi-Jjigae, Dak-galbi, Seolleongtang, Haemul-tang, Hanjeongsik and Tteok-bokki. Jeon and Juk did not show any statistically significant difference. Chinese consumers preferred Korean food for Samgyeopsal, Bulgogi and chicken and less preferred gruel, Hanjeongsik and Kimchi-Jjigae. The highly interested in Korean culture group preferred Samgyeopal, Bulgogi and Chicken, and less preferred Juk, Jeon and Hanjeonsik in that order. This study offers information on the Chinese's preference for different Korean food to any food service enterprises that manage Korean restaurants in China or that sell Korean cuisine and also basic data for differentiated marketing to those entering the Chinese market.

A study on the conceptual structure of purchase risks in fashion consumption through online channels (온라인 채널에서의 패션 소비에 관한 구매위험의 구조적 개념 연구)

  • An, Sang-Hee
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.496-511
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    • 2019
  • The purpose of this study was to create a theoretical structure for the concept of purchasing risks by identifying the structure of purchasing risks that lead to obstacles in the purchasing decisions of consumers in fashion consumption via online channels. This was a secondary research using books, articles, prior researches, and academic journals on the five topics of "characteristics of fashion consumption," "the concept of purchasing risks," "purchasing risks by product types," "purchasing risks by channel types," and "purchasing risks of fashion consumption on online shopping channels." According to the arguments of prior researches, the study divided the purchasing risks of fashion consumption through online shopping into four categories : (1) fundamental purchasing risks including financial risk and time loss risk pertaining to any product or channel, (2) online channel purchase risks, which include risks in payment, Information leaks, and delivery and return/exchange risk, (3) fashion product risk related to product quality or experience of other people, which includes social risks and risks associated with quality, and (4) the online channel${\times}$fashion product risks, which include the aesthetic and psychological hazards especially amplified in online channels. The four risk factors were then described with a concept map to systemize the multi-dimensional and stereoscopic psychological structure of purchasing risks. Of the four risk factors, consumers placed the most emphasis on the online channel${\times}$fashion product risks, hence, reducing this risk factor is of utmost priority for marketing of online shopping channels.