• International Commerce and Information Review
• /
• v.8 no.3
• /
• pp.369-381
• /
• 2006

This paper examined partnership and business performance of international joint venture. Based on the analysis of the sixty-three international joint venture cases, the following results were found. First, it was found that the partnership of commitment have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Second, the partnership of complementarity have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Third, the partnership of trust have a significant positive influences on the human resources efficiency of marketing sector in international joint venture.

• Agribusiness and Information Management
• /
• v.1 no.2
• /
• pp.81-94
• /
• 2009

Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

• Proceedings of the Korean Information Science Society Conference
• /
• 2005.07a
• /
• pp.526-528
• /
• 2005

헬스 산업에 대한 요구와 관심이 점차 사회적으로 증가하고 있으며, 이를 위한 서비스 모델과 시스템에 대한 필요성이 인식되고 있다. 본 논문에서는 혈당, 심전도와 같은 만성질환자의 생체정보를 측정하고 ZigBee기반의 무선모듈을 통해 헬스센터 서버에 전송함으로써 실내외 환경에서 이용 가능한 생체신호 전송 및 관리 시스템의 설계 및 구현에 대해 기술하고자 한다.

• Journal of the Korean Society for information Management
• /
• v.28 no.3
• /
• pp.179-195
• /
• 2011

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.73-73
• /
• 2003

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.74-74
• /
• 2003

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

• Journal of Korean Library and Information Science Society
• /
• v.43 no.4
• /
• pp.113-137
• /
• 2012

This study aims to provide marketing strategies for the public libraries in Korea. For this purpose, this study focused on four public libraries in New York, USA, which have been providing the most excellent library services on the world. And this study examined what efforts these libraries have been making for the development of community and information needs of customers. The data for this study were collected by literature review, participant observation at the public libraries in New York, and gathering law materials. And in-depth interviews with the librarians and related professionals in New York and Korea were also proceeded. As a result, this study suggested marketing strategies for the management of public libraries in Korea.

• Journal of Distribution Science
• /
• v.18 no.8
• /
• pp.5-14
• /
• 2020

This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

• Journal of the Korea Society of Computer and Information
• /
• v.12 no.1 s.45
• /
• pp.199-204
• /
• 2007

The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.

• Journal of The Korean Society of Integrative Medicine
• /
• v.9 no.2
• /
• pp.153-164
• /
• 2021

Purpose : This study aims to assess the impact of the emotional labor on female dental clinic employees' intention to leave, and the moderating effect of internal marketing, reducing the intention to leave and providing basic data for an effective human resources management of dental clinics. Methods : The structured self-administered questionnaires were distributed to dental hygienists, dental assistants and other employees (including administrative staff and dental coordinators, but excluding dentists) working at a dental hospital and at dental clinics in the Busan and Gyeongnam area. This study used SPSS Windows version 18.0 program (Chicago, IL, USA) to perform frequency factor, reliability, correlation, and hierarchical regression analyses were performed using SPSS. Results : First, emotional labor had a positive effect on the intention to leave. Two components of the internal marketing, communication and employee welfare system, had a significant moderating effect on the relationship between employees' emotional labor and their intention to leave, while the education/training component of the internal marketing showed no moderating effect. Conclusion : Enhancement of communication and the employee welfare system will help dental care organizations reduce their employees' emotional labor and hence employees' turnover.