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http://dx.doi.org/10.3743/KOSIM.2011.28.3.179

Applications of Geographic Information Systems in Public Library Marketing  

Lee, Seong-Sin (경북대학교 사회과학대학 문헌정보학과)
Publication Information
Journal of the Korean Society for information Management / v.28, no.3, 2011 , pp. 179-195 More about this Journal
Abstract
The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.
Keywords
GIS; public library collection selection; public library service; market research; customer analysis; public library marketing;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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