• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.350-360
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• 2021

Due to COVID-19 and minimum wage raise, rate of adoption of zero contact payment methods, such as kiosk, had increased rapidly in 2018. Although there exist users who have trouble utilizing it, kiosk is growing consistently, especially in food service industry. Main goal of this research is to verify antecedent of satisfaction level which affects continuance intention of kiosk in terms of quality and execute through examination of kiosk users on fast-food industry, which employs kiosk most predominantly. The result of this research showed that information accessibility (environment quality), convenience of order process (process quality), and addition of beneficial supplementary service (process quality) of kiosk had influence on customer satisfaction level which in turn, also affected continuance intention, but order payment readiness, which is consequence quality, had no effect on satisfaction level. With pervasion and indispensable increase in zero contact payment market, this research expanded our knowledge on kiosk user and established kiosk quality figure that can improve user satisfaction level and continuance intention, ultimately proposing selection guide of kiosk and securing competitiveness for stores.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.197-205
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• 2020

The present study analyzed the effector that has an influence on continuance intention to use YouTube that is a prime platform to distribute visual contents. Whether the dispersion of information communication technology succeeds or not is determined by a more extent which user uses active and continued than adopts fast. From this point of view, we employed partial least square(PLS) path modeling to analyze structural causality among constructs in the post-adoption model(PAM). As a result, all paths given in PAM except for the path 'confirmation-satisfaction' were validated. Especially, confirmation mediated with satisfaction than perceived usefulness has a more effect on continuance intention. Finally, we described the limitation of the present study and the suggestion for future research.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.111-128
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• 2018

Today the paradigm of the financial services industry is shifting to mobile banking, and each financial company provides a variety of mobile banking services. Because of the innovation of mobile banking service, the Internet Only Bank has been launched recently. However, the actual number of users is far less than the number of subscribers. The purpose of this study is to investigate the factors affecting the intention to use of Internet only banking service by applying Task-Technology Fit (TTF) theory. In order to carry out this research, we conducted a survey on the user of the Internet only banking services, tested the measurement validity/reliability analysis and derived structural equation model. The results indicate that there are significant correlations between technology characteristics and task-technology fit and between task-technology fit and continuance intention. The results of this study are expected to provide implications for securing and maintaining the users of Internet banking providers.

• Information Systems Review
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• v.25 no.2
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• pp.163-180
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• 2023

Based on the Technology-Organization-Environment (TOE) model, this study proposed a research model that explains the continuance intention of users in the with Covid-19 era considering the technical, organizational, and environmental aspects of Remote Work Solution (RWS). To verify the research model and hypothesis, an online survey was conducted on domestic RWS users. Partial least squares (PLS) were utilized to analyze the collected 411 data. As a result of the analysis, it was found that functionality and security level had positive impacts on both productivity improvement and satisfaction. However, it was also confirmed that organizational readiness had a positive effect on productivity improvement but did not affect satisfaction. Furthermore, the results revealed that government support had a positive relationship with continuance intention, but the health concerns did not. Finally, the correlations between productivity improvement, satisfaction, and continuous intention were confirmed to be significant. Therefore, 9 out of a total of 11 hypotheses were supported.

• The Journal of Industrial Distribution & Business
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• v.9 no.1
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

• Information Systems Review
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• v.8 no.3
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• pp.153-174
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• 2006

The purpose of this study is to identify the factors affecting users' continuing use of Hedonic Information Systems(HIS). Focusing on users' post-adoption behaviors, this study proposes a research model which incorporates technology acceptance theory into expectation disconfirmation theory and investigates the causal relationship among five factors; perceived usefulness, perceived ease of use, disconfirmation, user satisfaction, and continuance intention to use a blog as HIS. The results show that satisfaction is significantly influenced by disconfirmation and post expectations(perceived usefulness and perceived ease of use), and in particular the impact of disconfirmation on user satisfaction is stronger than those of perceived usefulness and perceived ease of use. The results also indicate that while perceived usefulness and user satisfaction have significant impacts on continuance intention, perceived ease of use does not do so and has only an indirect impact on continuance intention through perceived usefulness and user satisfaction.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.709-711
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• 2021

본 연구의 목적은 국경 간 전자상거래 플랫폼의 지속이용의도의 영향을 파악하며 국경 간 전자상거래 플랫폼의 발전에 의의를 규명할 것이다. 국내 전자상거래에 비해, 국경 간 전자상거래는 문화 차이, 언어 차이, 법률 차이, 통관 처리, 국경 간 물류 등의 문제로 인해 더 높은 불확실성을 가지고 있다. 소비자의 지속이용의도에 관한 연구는 국내 전자상거래의 연구에 머물러, 국경 간 전자상거래 플랫폼이 많은 도전에 직면하게 된다. 국경 간 전자상거래 플랫폼의 어떤 요인이 소비자의 구매 의도에 영향을 미치는지 연구하면, 국경 간 전자상거래 기업의 플랫폼에 상응하는 개선을 돕고, 국경 간 전자상거래 기업의 발전을 촉진하며, 이를 통해 대외무역의 발전을 촉진 할 것이다. 특히 한국 중소업체 입장에서는 이를 통해 한국 제품을 직접 수출의 주역으로 자리 잡으며 육박하는 수출을 견인한 것으로 추정될 수 있다.

• Information Systems Review
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• v.24 no.1
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• pp.59-87
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• 2022

Since over-the-top (OTT) service has emerged as a new way of consuming video contents, OTT markets grow exponentially and the competition among the OTT services becomes intense. Only limited systematic research effort has been paid to understand why users subscribe such OTT services among other services. Therefore, we used developmental sequential mixed methods approach to find out the quality factors and their effect on post-subscription experiences and continuance intention. In the qualitative study, we derived six factors which a user considers important to continue the subscription. Based on the explored factors, we hypothesized a research model with modified three qualities from ISSM. The proposed research model was validated through quantitative research, a survey of 226 OTT service users in South Korea, using structural equation modeling. The results indicated that content quality is the key factor affecting both perceived enjoyment and satisfaction whereas system quality affects satisfaction, and service quality only affects enjoyment. Enjoyment affects satisfaction which sequentially affects continuance usage intention. This study contributes to research by modifying ISSM through mixed methods. It also provides OTT service providers with insight to enhance users' post experience and continuance intention to use the service through qualities derived from the interview.

• Journal of the Korean Society for information Management
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• v.39 no.2
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• pp.61-86
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• 2022

The purpose of this study is to investigate the effect of learning space Servicescape on the user satisfaction level and continuance intention and to identify moderating effect of the learning activity. The six Servicescape factors are selected after literature review and in-depth interviews; cleanliness, comfort, convenience, aesthetics, accessibility, and flexibility. The online survey is given to the university students at four-year private universities in Seoul metropolitan area. The result shows that among the learning space Servicescape factors, cleanliness, comfort, convenience, and accessibility have a significant impact on the user's satisfaction and the user's satisfaction response determines the continuance intention to the learning space. It is also found that the factors of cleanliness and comfort have a negative moderating effect on user satisfaction. This study implies that the result provides methods to develop the space arrangement for university libraries that provide the better-support to students' learning experience.

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.31-52
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• 2019

The purpose of this study is to apply the Servicescape, which is used to measure the spatial services in marketing, to the studies on university libraries, in order to identify the influence of the library spaces and facilities on the satisfaction and continuance intention of the users of university libraries. For this purpose, questionnaires and in-depth interviews were conducted for users in ten private universities located in Seoul. Servicescape factors of the libraries showed that cleanliness, comfort, aesthetics, and convenience had a significant influence. Of these, convenience turned out to have the highest level of influence upon satisfaction, followed by cleanliness, aesthetics, and comfort. Descriptive statistical analysis showed whether there were significant differences in satisfaction and continuance intention based on the differences in the characteristics of the samples. Findings show that it would be necessary to provide spaces that can accommodate the various functions of a university library; seek advancement of the services; and develop the spaces of a library in consideration of cleanliness, comfort, aesthetic, and convenience. This study introduced the concept of Servicescape for the first time in the field of library and information science. This study implies that the results assist a more detailed analysis for the Library as Place dimension of LibQUAL+, and provide a new guideline for practitioners who design library spaces.