• Title/Summary/Keyword: Information Acceptance Media

Search Result 136, Processing Time 0.02 seconds

A Study on the Impact of the App-Book Purchasing Behavior of Smart phone Users in Korea (국내 스마트폰 사용자들의 앱북 구매행위에 미치는 영향요인 연구)

  • Lee, Jong-Ok;Kim, Yong-Moon
    • The Journal of Society for e-Business Studies
    • /
    • v.18 no.3
    • /
    • pp.45-67
    • /
    • 2013
  • In order to research the factors influencing on the intentions for smart phone users to purchase "App-Book" in Korea, the study examines the levels of influences using on an additional variable, "cost", as well as the four key variables(performance expectancy, effort expectancy, social influence, and facilitating conditions) proposed by Unified Theory of Acceptance and Use of Technology(UTAUT; Venkatesh et al., 2003) validation. The result of the research confirms that the hypotheses of UTAUT model variable are generally supported by the information technology and many related previous researches. There is one exception, however, that facilitating conditions do not influence on the App-Book purchasing behavior by smart phone. It is revealed that the "age" and "experience" of the independent variables, as the proposed control variables, are most visible effect of control on the purchase intention and purchase behavior. This study has an academic significance of presenting a new integrated model to perform the research of the similar next App-Book services and purchase behavior related to the acceptance of new media. It also clarifies to the related companies that the usefulness of App-Book, the easiness of use, the cost and the social influence of purchasing App-Book by Outsider's intent. These aspects have practical implications as being presented.

Political Economy of Global Market: Debate on Cultural Imperialism Thesis and Its Critical Acceptance of Cultural Imperialism (문화시장 개방의 정치경제학: 문화제국주의 논쟁과 비판적 수용)

  • Yim, Dong-Uk
    • Korean journal of communication and information
    • /
    • v.35
    • /
    • pp.114-146
    • /
    • 2006
  • Now, Korea-U.S.A Free Trade Agreement talk is underway in Korea. In FTA talks, the issues on audio-visual sector including screen quota, opening of broadcasting and telecommunication to the U.S.A. are becoming a hot potato. Globalization has been speed up by mass media and telecommunications. Cultures are no longer bounded by specific place but, through the migration of persons and the electronic flows of information, ideas and images, transgress established boundaries. So issues and debates have to be focused on global culture and cultural imperialism. Some would argue global culture is the consequences of capitalist world-system, so dominance by the center should be criticized and vanished. Some would say that global culture would help recipient society's people with cultural diversify and improvement. The issues on culture and communication, particularly at international level call for our attention in light of cultural identity, homogenization and diversity. Although I criticize the cultural imperialism thesis, I suggest critical acceptance of cultural imperialism. That is the observation of complexity between internal and external dynamics. The process of cultural imperialism is not simple and unitary. It rather involves the various forces of internal dynamics along with external forces.

  • PDF

Librarians' Intention and Behaviors for Providing Podcasts and YouTube Services: An Application of Extended Technology Acceptance Model (도서관 팟캐스트와 유튜브 서비스에 대한 사서의 제공 의도와 제공 행위 연구 - 확장된 기술수용모델의 적용 -)

  • Ahn, EunJi;Oh, Sanghee
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.55 no.4
    • /
    • pp.187-217
    • /
    • 2021
  • This study investigated the perceptions of librarians about Podcast and YouTube services in libraries. The study was designed by applying the Extended Technology Acceptance Model. Librarian's personal, organizational, and social awareness of library Podcast or YouTube services and the degree of understanding of users and their needs on services were mediated by perceived usefulness or ease of services= and influenced to having intentions and providing the services. First, we investigated the types of Podcast and YouTueb services provided by 39 libraries in Korea. Also, we collected data using an online survey method from 181 librarians and conducted hierarchical multiple regression analysis. Findings showed that libraries are using Podcast and YouTube appropriately considering features and functions of media, mainly for library event information/promotion, library programs, book recommendations, and author (librarian) lectures or interviews. Organizational or social awareness of librarians, i.e., library educational support, human resource supports, librarian recognition, job-related features, and understanding of user perceptions and needs, influenced the intention to provide library services. Also, there was a difference in perceived usefulness and ease of services between librarians who provided Podcast and YouTube services and those who did not. We expect that findings could be used as references to understand and support various aspects of librarians in charge of developing and providing Podcast or YouTube services in libraries.

An Empirical Study on the Flow Experience Affected by Characteristics of Mobile Internet (모바일 인터넷 특성이 플로우 경험에 미치는 영향에 관한 연구)

  • Yoo, Sang-Jin;Choi, Eun-Bin;Kim, Hyo-Jung
    • Information Systems Review
    • /
    • v.8 no.1
    • /
    • pp.125-139
    • /
    • 2006
  • Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

Digital Forensics: Review of Issues in Scientific Validation of Digital Evidence

  • Arshad, Humaira;Jantan, Aman Bin;Abiodun, Oludare Isaac
    • Journal of Information Processing Systems
    • /
    • v.14 no.2
    • /
    • pp.346-376
    • /
    • 2018
  • Digital forensics is a vital part of almost every criminal investigation given the amount of information available and the opportunities offered by electronic data to investigate and evidence a crime. However, in criminal justice proceedings, these electronic pieces of evidence are often considered with the utmost suspicion and uncertainty, although, on occasions are justifiable. Presently, the use of scientifically unproven forensic techniques are highly criticized in legal proceedings. Nevertheless, the exceedingly distinct and dynamic characteristics of electronic data, in addition to the current legislation and privacy laws remain as challenging aspects for systematically attesting evidence in a court of law. This article presents a comprehensive study to examine the issues that are considered essential to discuss and resolve, for the proper acceptance of evidence based on scientific grounds. Moreover, the article explains the state of forensics in emerging sub-fields of digital technology such as, cloud computing, social media, and the Internet of Things (IoT), and reviewing the challenges which may complicate the process of systematic validation of electronic evidence. The study further explores various solutions previously proposed, by researchers and academics, regarding their appropriateness based on their experimental evaluation. Additionally, this article suggests open research areas, highlighting many of the issues and problems associated with the empirical evaluation of these solutions for immediate attention by researchers and practitioners. Notably, academics must react to these challenges with appropriate emphasis on methodical verification. Therefore, for this purpose, the issues in the experiential validation of practices currently available are reviewed in this study. The review also discusses the struggle involved in demonstrating the reliability and validity of these approaches with contemporary evaluation methods. Furthermore, the development of best practices, reliable tools and the formulation of formal testing methods for digital forensic techniques are highlighted which could be extremely useful and of immense value to improve the trustworthiness of electronic evidence in legal proceedings.

A Study on the Influence of System Quality and Synchronization Factors for Learning Performance in e-Learning: The Mediating Effect of Learning Flow (e-러닝의 시스템품질과 동기화요인이 학업성과에 미치는 영향에 관한 연구 : 학습몰입의 매개효과를 중심으로)

  • Kim, Youn-Ae;Shin, Ho-Kyun;Kim, Joon-Woo
    • The Journal of Information Systems
    • /
    • v.20 no.4
    • /
    • pp.181-204
    • /
    • 2011
  • Recently, the development of ICT(information & communications technology) with the advent of new media paradigm shift in learning has brought a dramatic impact on the competitiveness of universities. The previous studies on the academic performance of e-learning mainly targeted on e-learning users, studying additional synchronization and system quality factors to measure academic performance. This study empirically analyzed the learning flow and academic performance considering both DeLone & McLean model system quality and synchronizing factors based on ARCS model. Relating to quality and synchronization factors, the academic performance of e-learning system was tested, and the difference between learning flow and academic performance was also analyzed based on time-series data, by the test difference(in the beginning, during, and final of the semester). The results of the study are as follows. First, the study shows that both system quality and synchronization directly affected the learning performance. Thus, when designing e-learning system, it is necessary to consider these two factors at the same time. Second, the indirectly mediating effect on the system quality and synchronization factors turned out to be significant in learning flow. Third, the result of regression analysis on the contents of utilizing dummy variable presents that the teacher's explanation has greater influence than multimedia has to the academic performance, and furthermore, the test difference showed no significance. Further research should be undertaken to consider the learner's degree of acceptance which reflects various aspects for building m-learning or u-learning.

A Study on the Influence of Augmented Reality Experience in Mobile Applications on Product Purchase (모바일 어플리케이션의 증강현실 이용경험이 제품구매에 미치는 영향 연구)

  • Kim, Minjung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.6
    • /
    • pp.971-978
    • /
    • 2022
  • As a marketing method in a non-face-to-face society, the purpose of this study is to test how AR experience affects purchase intention in the process of consumers recognizing product information to purchase products and to secure the basis for the effectiveness of developing and introducing augmented reality functions in future product brand applications. Literary research methods and empirical research methods were used to verify the research purpose, and to measure this, an application of domestic tableware brand 'Odense', which implements augmented reality functions, was produced and used as an experimental tool. Also, a direct causal relationship was attempted by constituting a questionnaire by deriving a measurement scale for perceived usefulness, perceived ease, perceived pleasure, and purchase, which are factors of technology acceptance theory (TAM), and empirical analysis was conducted using the SPSS 25.0 statistical package to achieve the purpose of the study. As a result of the study, significant results were derived from all factors in the effect of perceived usefulness, ease, and pleasure on purchase intention, and several significant differences were found among factors according to gender, age, and internet shopping usage time in general characteristics. In conclusion, the user experience of the medium in which the augmented reality function is introduced in the information recognition stage of the product has a positive effect on purchase compared to the user experience of existing applications.

The Legislative Directions about Surrogacy Contract on Civil law (민법상 대리모계약에 관한 입법방향)

  • Park, Jong-Ryeol
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.4
    • /
    • pp.161-169
    • /
    • 2013
  • Currently, there is no bill about Maternal Inference and the Family Law about surrogate birth in Korea. Also, Problems of surrogate mother were reported by media socially, but these discussions did not discuss continuously. Early in the course that establishing process of Bioethics and Safety Act, there was a discussion. But it cannot acceptance as Act, it issued legally and ethically. Despite the difficult of legal interpretation and ethical problem, the surrogate birth practiced covertly and frequently. And about this, our law just declared its invalidity because it is contrary to public order and good moral until recently. Therefore, if it leaves as invalidation, the problem about right of surrogate mother and the baby from her it may occur a serious social problem. From now, about the issue of surrogacy contracts the legal and medical countermeasures to be taken. Therefore, to solve many problems about surrogacy contract, consider the problem of surrogacy contract, also suggest legislative study about Korean surrogate mother based on legislative cases of foreign countries.

The Effect of Human Factors on the Use of Mobile Phone (이용자의 인적 속성이 이동전화 이용에 미치는 영향)

  • Bae, Jin-Han
    • Korean journal of communication and information
    • /
    • v.19
    • /
    • pp.155-184
    • /
    • 2002
  • Mobile phone users have diversified human factors: their channel orientations are different, and the degrees of unwillingness to communicate vary. We examined the effect of human factors on the use of mobile phone, such as the diversity of mobile phone use, the appropriateness of mobile phone, and the aversion to mobile phone as well as the interpersonal communication network through mobile phone. For our sample we surveyed college students and their family members who are older than 400. We found that the more social presence a mobile phone user gets through the mobile phone, and the more familiar to the mobile phone he/she is, (1) the more diversified is the use of mobile phone service, (2) the higher is the level of acceptance of the mobile phone as an interpersonal communication media, and (3) the lower is the level of aversion to the mobile phone. In contrast, those who have some level of aversion to the face-to-face communication, seem to form very limited interpersonal communication network through mobile phone. Their use of mobile phone is also very limited.

  • PDF

The Analysis of Effectiveness of Bibliotherapy for University Students as a Group Psychotherapy (집단상담으로서 대학생 독서치료 프로그램의 효과 분석)

  • Lee, Hyunsil
    • Journal of Korean Library and Information Science Society
    • /
    • v.48 no.1
    • /
    • pp.291-318
    • /
    • 2017
  • In this study, We found out that bibliotherapy program for university student has its strong point and effectiveness. The result of this study are follows: 1) bibliotherapy program is a safe method which covers the advantage of group psychotherapy and make up for the disadvantages. 2) significant changes in imitational behavior, cohesion and acceptance of reality suggest the necessity of bibliotherapy program that focuses on university career. 3) In light of the gloomy reality of young people, the fact that university students discuss love and hope for romance was meaningful phenomenon. It is necessary to study the after reading activities that can enhance the effectiveness of the bibliotherapy program and the specific topics and media that is needed by universities. The study is an approach that is widely available in university and will be the first step to establish the professional direction for bibliotherapy program.