• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1122-1130
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• 2001

Recently the importance of distribution channel design has been focused on due to a turbulent environment. The channel design strategy involves the choice of an optimal channel arrangement including channel width, channel depth, the types of intermediaries to be used, and the specific responsibilities of each channel member. The purpose of this paper is to investigate changes of distribution intensity in the infant & children's wear brand from 1997 to 1999, when Korea has faced changes before and after IMF intervention that influenced the Korean economy greatly. Thus, this study provides channel managers with some guidelines for establishing and adjusting the infant & children's wear channel strategies. The data is collected by the Korean Fashion Brand Annual published by Apparel News Co., from 1997 to 1999. infant & children's wear brands are selected and analyzed with Pearson correlation. Statistic analysis has shown different results in the type of brands in terms of distribution intensity. The type of brands between infant's wear and those for children differ in price and launching period. In the case of infant's wear brands, the launching period and total sales should be considered in designing channel distributions, while for children's brands total sales are significant. As the price increases, children's wear brands are significantly linked to their distribution intensity only in certain times at the starting point of IMF intervention. IMF intervention do not seem to influence the distribution intensity of infant's wear brands much as it did children's wear brands. It seems that the infant's wear industry is more stable than the children s wear industry. As a result, the marketer who plans distribution intensity for the infant's and children's wear brands should consider total sales, the launching period and the price according to the type of brands he deals with.

• Journal of Fashion Business
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• v.3 no.4
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• pp.93-101
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1060-1068
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• 2011

This study investigates the differences in the purchasing behavior of infant and children's wear with particular attention to the features of children and consumers. This study conducted a survey on female buyers of infant and children's wear living in Seoul and Gyeonggi Province. A total of 558 questionnaires were analyzed using a SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and Duncan test. The results are as follows. 1. Three types of groups by values were identified: mental-social achievement oriented group, social achievement oriented group, and pleasure value oriented group. 2. A significant difference was found in the physical criteria and aesthetic criteria. 3. A significant difference was found among the relation of groups in fancy, neat, and easy-active images. 4. The results showed for all groups that consumers of infant and children's wear prioritized soft pastels most.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.49-59
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• 2001

This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.82-92
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• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.272-281
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• 2000

The purpose of this study is to provide for the basic data useful to the effective production. For this purpose, 180 Korean mothers who bring up from newborns to four-year-old babies were sampled to survey the problems on size occurred by wearing and purchasing the Infants'Wear and positively identify the factors affecting the fitness. Data is processed by a computer(SAS) and analyzed by using frequency, perentage, mean, χ²-test, Duncan-test. The main results of this study are as follows ; 1. Consumers'awareness of sizing system of Infant's wear tent to present relatively high and tend to purchase their infants'wear larger than actual sizes or that consumers'preferences depend little on size adaptation. 2. As a result of analyzing the part not fit, neck circumference, waist circumference, total length, neck back-waist length is short, sleeve length, pants length, shoulder length is big. In all, it has been found through this study that fitness and awareness of sizing system of Infant's Wear in purchasing infants'wear was influenced by many external factors. Therefore, in order to maximize the size adaptability for infants, Infants'Wear must be present the reasonable sizes and specifications for infants'wear in consideration of domestic and foreign specifications and infants'health condition.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.188-198
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• 2018

Since infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis caused by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study analyzes products and colors of Korean and U.S. baby wear brands which use organic cotton. Of the total of seven organic brands of baby wear examined in this study, three were Korean baby wear brands and four were U.S. brands. and design colors of total 331 items were examined on the web. The results of comparative analysis showed that there were more U.S. brands than Korean brands in designs by uses. Color analysis showed that Korean natural cotton color was preferred and Y, G colors are commonly used, but colors of U.S. brands featured increased variety compared with Korean brands. Therefore, the Korean infant and toddler brand using organic cotton requires more diverse designs and delicate and broad colors.

• Journal of the Korean Home Economics Association
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• v.33 no.3
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• pp.255-264
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• 1995

This study was the designed to measure skin irritation caused by clothing at free foraldehde have caused a substantial number of cases of dermatitis type. Free formaldehyde levels were observed in infant's sanitatized goods9disposable diapers, cotton-diapers and under wear etc.) at 1992, 1994. The amount of free formaldehyde was measured by means of Acetyle Acetone method(KS K 0611). As the resort, underwear generally gave the highest free formaldehyde level, but disposable diapers and cotton diapers showed the lowest level. The formaldehyde level in intan's clothing lowered in 1994 than 1992, after the enforcement of the level in intant's clothing lowered in 1994 than 1992, after the enforcement of the formaldehyde level control. it was found that 38.7% of infant's sanitatized goods still exceeded th controlled level(A-Ao : 0.05) In the future, research to lower the amount of formaldehyde released form fabrics will also lead to decreased incidence of garment formaldehyde sensitivity. The possibility of a consumer suffering is being in convenienced form a textile-related skin problem will be even lower than it has been in the past.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1309-1321
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• 2011

Clothes for a 3 to 6 year-old toddler should be made in consideration of their behavioral characteristics since it is when the physical ability of toddlers has rapidly developed and their social, emotional, and cognitive development are increasingly active. Indoor clothes are the item that consumers prefer because they provide the function of outside underwear when functioning as outerwear when indoors that is used frequently for toddlers. We analyzed the wearing condition and the uncomfortable aspects of toddler's clothes worn indoors through consumer surveys of toddler wear. This study gathers data for the development of indoor clothing that is useful for 3-6 year old toddlers. Consumer surveys indicate that the clothes most worn indoors were underwear (69.4%). The most important aspect in the selection of indoor clothes was the suitability for activities (29%). The preferred colors for indoor clothes were found to be pastel-tone colors (66%). Regarding the uncomfortable aspects of indoor clothes, knees of the clothes (36.8%) have the most naps and the breast of the clothes (37.8%) dirty quickly. Knee parts (35.4%) become worn easily; in addition, the material for the knee area is likely to have naps and require special functions. In conclusion, designing toddler clothing requires elaborated design techniques that consider the characteristics of the subject group and reduce inconveniences. This study will serve as preliminary data to develop ultimate products that have the functionality to meet gender behavior characteristics and the aesthetics for toddlers 3 to 6 years of age.