• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

• 한국가구학회지
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• 제25권4호
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• pp.277-287
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• 2014

Current Korea furniture market is holding and leading with Hanssem, Livart, and other 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA's brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

• World Technopolis Review
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• 제4권2호
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• pp.62-78
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• 2015

The importance of university technology transfer has widely been brought to the center of attention over the last decades. Research and practice thereby often concentrate on issues related to patenting and licensing or entrepreneurship but abstract away from relationship- and network-focused initiatives. In this paper, we argue that efforts to systematically develop close, long-term collaboration partnerships - although complex and resource intensive - are likely to be more beneficial for both universities and industry in the long run. Drawing on data derived from interviews with technology transfer executives of 22 leading European and U.S. universities, we analyze and discuss well-established practices of network and relationship management and their possible impact on technology transfer success. Our findings indicate that dedicated relationship management approaches can yield a sustainable competitive advantage for universities. We thereby shift the focus away from transaction-orientation towards more forward-looking relationship-centric approaches and discuss their institutionalization in great detail.

• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• 유통과학연구
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• 제20권9호
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• pp.39-46
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• 2022

Purpose: At the industrial sites of aviation enterprises there is a significant optimization of the main production processes through the use of advanced digital technologies. The most promising are the latest technologies of industrial Internet of Things, active use of big data and practical application of artificial intelligence in production. Research design, data and methodology:The process of creating a competitive product in the high-tech aviation sector is actively linked to the investment appeal of aircraft and helicopter construction products, which is built on the basis of reducing production and time costs through the creation of an effective digital system. Results: The aviation cluster of Rostec State Corporation is currently being transformed in a significant way. The leading enterprises of the Russian aviation industry are actively mastering cooperation schemes using integrated digital management principles and the widespread introduction of digital products from leading Russian vendors. Conclusions: Following the transition to electronic aircraft design technologies and modern materials in the production of aircraft, UAC continues to improve all production processes through robotization and optimization of technological processes, due to the introduction of aircraft assembly technology in accordance with digital models.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제11회 하계학술발표회 논문집
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• pp.224-243
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• 1997

The study examines the similarities of competitive strategy between fashion industry and high-tech industry through a case study of a Japanese maker. From the study, some implications are drawn for the Korean fashion industry. It is hoped that this, will help towards establishing a suitable competitive strategy for firms in this industry. In the fashion industry, the product life cycle is so short as to prompt a new product obsolete too quickly, and the extent of product differentiation is remarkably extensive compared to any other industry. Generally speaking, firms in this industry focus more of their resources on product development and marketing rattler than on production and they attempt to maneuver the speed when they are required to enhance their competitive edge. This is enabled through being, as one might expect, information- and technology- intensive as are high-tech industries. In this sense, that of the competitive strategy of a firm in fashion industry to be similar to high-tech industry. The Japanese firm Y has transformed itself a leading firm in fashion uniform segment. The firm could achieve this status by integrating each function needed for creating customer*s value, that is, product development, production and marketing within one Quick Response System. For this purpose, Y introduced a bundle of high-tech communication systems such as SPD, SDS, ATOM, NICS and so on. In this sense it can be said that Y was aware of what sort of competitive strategy was required in the industry. Implications for Korean firms is that, first, the magnitude of understanding the industry specific factors in establishing competitive strategy in the fashion industry, are speed, flexibility and systematic integration supported by high technology which are characteristic of high-tech industries. Secondly, as can be seen in the fact that Y emphasized logistics in its technological transformation, the significance of logistics control is a key to manipulating speed and flexibility in the industry. To sum up, those who have insight into above findings will be likely to keep their competitiveness in the industry not only in the Korean market but also in global market in the near future.

• 한국항행학회논문지
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• 제25권6호
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• pp.456-465
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• 2021

항공안전관리를 위해서는 서비스제공자들의 안전성과를 측정하고 관리하기 위한 안전성과지표의 수립이 반드시 선행되어야 한다. 특히, 예방안전지표는 사고 및 준사고의 발생원인을 사전에 식별하고 이를 관리할 수 있게 하는 중요한 역할을 한다는 점에서 그 의미가 크다고 할 수 있다. 하지만 현재 국내 항공산업의 안전성과지표는 이미 발생한 사건에 기반한 후행지표에 초점을 맞추고 있다는 한계를 가지고 있다. 따라서 본 연구는 예측적 항공안전관리를 위한 예방안전지표를 구성하는 것을 목적으로 하였다. 또한, 전문가의 검토와 AHP 분석을 통해 지표의 타당성과 중요성을 검증하였다. 본 연구는 상대적으로 연구가 부족했던 예방안전지표의 개발을 통해 국내 항공산업의 선제적인 안전관리를 지원할 수 있다는 점에서 의의가 있다.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.227-235
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• 2006

It is generally thought that the quality management and the six sigma management innovation are not applicable to service industry, which might be derived from some differences between service and manufacturing industries. However, both are substantially alike in some intrinsic attributes. KT is leading the Quality management and the six sigma innovation activities in service industry, especially among telecommunication companies in Korea. Six sigma management innovation has been fostered in KT within short period of time and played an important role in helping KT privatized successfully. The successful cases of six sigma innovation activities in KT could be introduced to other Korean companies in service industry.

• 산업경영시스템학회지
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• 제33권1호
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• pp.98-107
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• 2010

This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the introduction of e-Business. This study examines how eCRM Solution is introduced and how range used in the insurance industry, and discuss the business performance and operational effectiveness of eCRM Solution.

• 한류연구
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• 제3권1호
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• pp.7-13
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• 2024

The study aims to examine the development of the South Korean music industry over time in order to capture the evolution process of the industry from its initial stages to its current state as one of the world's leading music markets. Based on the above consideration, a systematic literature review was conducted in order to provide an overview of the achievements of the South Korean music industry with the help of PRISMA method. The reason for doing this is to ensure that the process of selecting, filtering and collecting literature from different sources is not only efficient and time-saving but also rigid and coherent. This paper will explore the various elements that have defined the industry, including culture, technology, marketing and government policies and regulations (Jang & Song, 2017). Furthermore, it will inquire the effects of the K-pop cultural export on other industries, whether it be tourism, fashion, consumer goods, and more, thereby illustrating its vast significance. In more detail, this study aims to give an adequate idea about the historical accomplishments of the South Korean music industry in the global music map, identify factors that facilitated the enhancement of the industry and examine the significance of the findings and their applications for the industry's progression and development in the future.