• Title/Summary/Keyword: Individual Customer

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The Study on Cultural Communication and Shopping Benefit in Fashion Cultural Complex Space (패션복합문화공간의 문화커뮤니케이션과 쇼핑추구혜택에 관한 연구)

  • Kim, Ju Hee
    • Korean Journal of Human Ecology
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    • v.23 no.2
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    • pp.329-341
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    • 2014
  • This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

Case Study of Six Sigma Method to Develop Embedded Software in Mobile Phones (모바일 폰 임베디드 소프트웨어 개발을 위한 식스 시그마 방법의 활용에 대한 사례 연구)

  • Ko, Seoung-Gon
    • The Korean Journal of Applied Statistics
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    • v.28 no.6
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    • pp.1257-1273
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    • 2015
  • The development process of Embedded Software (SW) is gathering interest due to the increased importance of SW in mobile products. According to tough competition and the growing size of the Embedded SW, there is a demand for a new effective way to improve the SW development process, based on customer and market quality aspects, rather than focusing on defect removals in individual SW modules. We review 103 SW improvement projects from the area of mobile phones in order to check the effectiveness of Six Sigma which is the standard for the process improvement statistical tools and methods.

Economic Spillover Effects of e-Receipts in South Korea (전자영수증 확산의 경제적 파급효과 분석)

  • Jun, Hyo-Jung;Kim, Tae-Sung
    • Journal of Information Technology Services
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    • v.17 no.2
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    • pp.35-47
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    • 2018
  • An electronic receipt (e-receipt) is a receipt issued electronically in place of a traditional paper receipt. This e-receipt, which can be accessed on a smartphone or online, allows for the exchange of goods, refunds, and other services without a paper receipt. The government is focusing on widespread dissemination of e-receipts to realize a society without paper by 2020. Introduction of the e-receipt has begun in mainly large marts and coffee shops, and recently, major franchise convenience stores. As a result, individual customer's transactions are being converted into electronic transactions, and the payment methods are changing to card-based electronic payment services or prepaid electronic payment services. The number of non-paper commercial transactions are also on the increase. In this paper, we try to identify the e-receipt industry ecosystem by analyzing the industries and markets participating in the process of receipt issuance from the perspectives of storage, management and disposal, and to analyze the domestic industrial and social economic effects expected from the spread of electronic receipts.

A New Market Transformation Policy for the Mid-Night Demand Discount Program (시장전환 정책을 통한 심야전력제도 개선방안에 대한 연구)

  • Kim, Chang-Sub;Kim, Jin-Ho
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.22 no.2
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    • pp.19-25
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    • 2008
  • In this paper, we have proposed a new market transformation policy to improve the existing rate discount program for the mid-night demand. The rate discount program for the mid-night demand is designed to relieve day-time demand and grow night-time demand since 1985. From this program, customer can save their electricity bills and at the same time electric utilities increase the load factor and utilization rate for the base-load generators such as nuclear and coal. Since this program has been introduced however, many economic problem has been brought out. This paper, therefore, has suggested new market transformations to resolve this problem, whereby economic loss can be shrink while all the interested party can minimize their individual benefits.

End to End Business Process Management System using ebXML and Web service

  • Choi S.W.;Hwang J.G.
    • Proceedings of the KSRS Conference
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    • 2004.10a
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    • pp.355-357
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    • 2004
  • With the introduction to ebXML and web service related standards, enterprises struggle to adapt to the rapidly evolving technology to meet the complex needs of the enterprise customer. The ability to integrate and interoperate individual services within enterprise and with other enterprise's information technology infrastructure using standard-based business processes is an important element of business process management system. For over 25 years EDI has established VAN based solution of exchanging business information in electronic form. However EDI solutions are only accessible to large organizations due to the cost factor. Moreover lack of well accepted B2B business process standards is hindering the success of promoting interoperability between organizations of any size. ebXML work is focused on defining the standard B2B business process context and its runtime semantics in order to remove these hindrances. However ebXML framework does not recommend any particular implementation model to interact with enterprise internal system. This paper propose a end to end business process management architecture by applying ebXML in the front end of the enterprise system and using BPEL to integrate front end services into related services within enterprise.

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Development of Telemetering and Control system using PLC and Web (전력선통신과 인터넷을 이용한 원격제어 및 검침구현)

  • 최원호;박종연
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.40 no.4
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    • pp.282-290
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    • 2003
  • AMR(Automatic Meter Reading) and RC(Remote Control) System have been researched from former several decade for a various power rate system, a efficient power service and rising of personal expenses, etc. But the existing AMR and RC System have disadvantage which are complex and high cost to install an individual communication network of electricity company. This paper proposed a new type of AMR and RC System using PLC with Web. and made components for proposal system. Most customer who live in apartment have an internet cable in the Republic of Korea. Therefore there is no more installation component for communication in proposal system at the apartment, except Web server system and PLC modem. so we made the PLC modem the digital watt-hour meter with a build in PLC modem and the software on server computer for establishing the proposal system.

Effect of Functional Characteristics of Internet Shopping Mall on Performance (인터넷 쇼핑몰의 기능적 특성과 유형이 활용성과에 미치는 영향)

  • Han, Hong-Soo;Jung, Kyung-Soo
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.1-22
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    • 2004
  • Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

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The Effects of Mobile Application Quality on Satisfaction and Intention to Pay Mobile Application (모바일 애플리케이션의 품질이 사용자 만족과 애플리케이션 지불의도에 미치는 영향)

  • Kim, Sang-Hyun;Park, Hyun-Sun
    • The Journal of Information Systems
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    • v.20 no.3
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    • pp.81-109
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    • 2011
  • The increase in the number of smartphone users has recently been steep, which started to offer companies and individuals more opportunities to enter into a new business field. Furthermore, the smartphone applications have become one of the hottest topics inside and outside the mobile industry. Still the market is in its infancy and intention to pay of charged application of most smartphone users is relatively low. However, rate of charged application in appstore is expected to be increase steadily for some years to come. In this perspective, it is important to consider the smartphone mobile application. Research on smartphone application is still in its early stage. Thus, the purpose of this study is to find what are the effective factors on user satisfaction and intention to pay of mobile application. Based on information system success model, we proposed system quality(stability, usability, security), information quality(timeliness, accuracy, enjoyment) and service quality(reactivity, reliability, empathy) as factors to effect on user satisfaction in mobile application. The results showed that stability, usability, timeliness, accuracy, enjoyment, reactivity and empathy affected significantly user satisfaction. The relationship among satisfaction and intention to pay of mobile application was significantly supported. The implications of the findings is that firms and individual developers of mobile application should focus on customer retention through enhancing satisfaction and quality.

Characteristics of Consumers' Purchasing Behavior and Conscious : Focused on Condominium Housing in Japan (아파트 구매에 관한 소비자의 구매행동과 의식 특성 - 일본 신규 분양아파트 구매자를 대상으로 -)

  • Choi Jung-Min;Kang Soon-Joo
    • Journal of the Korean housing association
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    • v.16 no.5
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    • pp.29-38
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    • 2005
  • Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands.

Study on Personalization to Improve Usage Intention of Corporate Information System : An Empirical Analysis in Using Intranet System (기업 정보시스템 사용의도 향상을 위한 개인화 연구)

  • Lee, Sung-Woo;Chang, Won-Kyung;Kim, Tae-Kyun
    • Journal of Information Technology Applications and Management
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    • v.17 no.4
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    • pp.57-82
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    • 2010
  • Many companies today use information systems to maintain competitive advantage and to give immediate responses to customer requests. Over time, however, many of these companies failed to make the most of such information systems because the users stopped utilizing the system. While many reasons offer explanations to the phenomenon, this study analyzes how usage intention of information system can be enhanced by changing the environment and usefulness of the system from the user's perspective. Active and wide-ranging researches using the Technology Acceptance Model (TAM) have been carried out on an individual's tendency to using new technology. But, many of the studies remain focused on improving user intention by enhancing the ease of use and usefulness of the system under PC applications or Enterprise applications. The personalized intranet system is not only bringing about sweeping changes to a company's information systems environment but also providing users with freedom to design their own working environment, personalization, to Corporate Information Systems (CIS). Results from empirical tests on intranet systems verify that through personalization, a more voluntary information system environment can be created and that by increasing the ease of use and usefulness of the system, users can become more favorable to accepting new technologies and ultimately result in improved usage intention. This study suggests personalization variables and model for implementing a voluntary CIS for information system developers.

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