Browse > Article
http://dx.doi.org/10.5934/kjhe.2014.23.2.329

The Study on Cultural Communication and Shopping Benefit in Fashion Cultural Complex Space  

Kim, Ju Hee (Dept. of Fashion Design & Merchandising, Kyungsung University)
Publication Information
Korean Journal of Human Ecology / v.23, no.2, 2014 , pp. 329-341 More about this Journal
Abstract
This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.
Keywords
패션복합문화공간;문화커뮤니케이션;쇼핑추구혜택;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
연도 인용수 순위
1 Park, S. Y. (2002). Know consumer sentiment avatar. Journal of The Marketing, 36(1), 66-69.
2 Seo, G. Y. & Min, H. CH. (2008). Corporate space preferences and cultural complex study on corporate image. Seoul City Research, 9(4), 71-85.
3 Sheth, J. (1983). An integrative theory of patronage preference and behavior - In W. R. Darden & R, F. Lusch. Patronage behavior and retail management. New York: Elsevier Science Inc.
4 Sin, S. Y. & Hong, J. M. (2007). The effect of buying experiences of the fashion brands on the PPL(Product Placement) communication effect. Journal of The Korean Society of Clothing and Textiles, 31(8), 1222-1230.   과학기술학회마을   DOI   ScienceOn
5 Sim, C. S. & Seo, Y. S. (2010). Urban leisure space as a complex social and cultural significance of the mall, The Tourism Socidty of Korea, 34(6), 191-210.
6 Sim, S. M. & Min, D. Y. (2002. 10. 30). The rise of cultural marketing and success strategies, Samsung Economic Research Institute, 372, p.1-27.
7 Sin, G. CH. (2003). Country, company, product images practical examples of strategy and competitive advantage. Journal of Marketing, 37(6), 24-31.
8 Sin, S. Y. & Park, J. O. (1999). The clothing purchase tendency of the department patronage consumers according to shopping orientation importance of store attributes and self-image. Journal of The Korean Society of Clothing and Textiles, 23(6), 841-852.   과학기술학회마을
9 Solomon, M. (2007). Consumer behavior(7th ed.). Upper saddle river, NJ: Prentice Hall.
10 Baek, I. S. (2007). The effect of the social comparison against appearance management working people's appearance information conjugate appearance management and fashion product purchases. Unpublished doctoral dissertation, Chung-Ang University, Korea.
11 Cho, Y. S. (1995). Through the lobby space planning study on the design of multi-cultural space, Unpublished master thesis, Dankook University Korea.
12 Aburdene, P. (2006). Megatrends. Yun Yeo Jung Translated(2010), Cheongrim Publish, 78-92.
13 An, H. S. & Nam, G. S. (2009). Targeted metropolitan cultural complex in the public media, public space comparative study on the design of indoor and outdoor connectivity, Seoul City Research, 10(3), 251-269.
14 Colbert. F., Natel, J., & Poole, W. (1994). Marketing culture and the arts. Montreal: Morin.
15 Kim, M. J., Lee, B. A., Hong, Y. J., Park, S. S., Yong, H. S. & Oh, J. I.. (2005). Cultural marketing of cult-duct era, The Window of The Future.
16 Kim, S. S. & Lee, Y. Y. (1999). A exploratory study on segmentation of internet clothing buyer - Focusing buying motives. Distribution Research, 4(2), 75-91.
17 Holt, Douglass B. (1995). "How consumers consume: A typology of consumption practices." Journal of Consumer Research, 9, 132-140.
18 Jeong, C. H. & Hwang, S. H. (2007). Cultural arts study on the effects of perfume, Korea Cultural Policy Institute Conference Book, 6, 159-181.
19 Kim, D. N. & Cho, J. R. (2002). A study on the of strategical approach for successful CRM focused on the department store. Journal of The Korean Society for Quality Management, 30(2), 60.
20 Kim, S. Y. & Hwang, J. S. (2011). Classifications and strategic directions of multi-brand fashion stores in korea, Journal of The Korean Society of Clothing and Textiles, 35(5), 587-600.   과학기술학회마을   DOI   ScienceOn
21 Kim, T. H. (2008). New trends in fashion retail market, Seoul: Korea Credit Evaluation.
22 Lee, K. A.(2008). A research on combined conception for consuming space in contemporary city, Journal of The Korean Society of Design Culture, 14(2).
23 Lee, J. C. (2005). The store's retail marketing center, Global, p. 78
24 Lee, J. H., Kim M. J. & Lee J. M. (2005). A study on marketing strategies for the high-value-added cultural fashion products in Korea. Journal of The Korean Society of Clothing and Textiles, 29(7), 968-977.   과학기술학회마을
25 Lee, J. Y. (2012). Effects of brand personality on department store attitude and store loyalty, Journal of The Korean Society of Clothing and Textiles, 36(7), 677-689.   과학기술학회마을   DOI   ScienceOn
26 Lee, Y. Y. (1999). Fashion marketing. Seoul: Kyomunsa.
27 Oh, J. W. (2009). Luxury fashion marketing strategy for multi-label store, Unpublished master thesis, Ewha Womans University, Korea.
28 Lee, Y. S. & Shin, E. J. (2011). The value of cultural and artistic products for consumer awareness about the benefits sought and qualitative research, Korea Journal of Marketing, 12(4), 27-54.
29 Lee, J. Y. (2012). Effects of brand personality on department store attitude and store loyalty, Journal of The Korean Society of Clothing and Textiles, 36(7), 677-689.   과학기술학회마을   DOI   ScienceOn
30 Park, H. S. & Kim, H. S. (2011). The effect of benefits and online shopping risks on channel selection for sexually fashion items, Journal of The Korean Society of Clothing and Textiles, 35(1), 13-25.   DOI   ScienceOn
31 Park, J. K. & Gong, J. W. (2006). Marketing strategy for the audience's cultural enjoyment according to cultural consumption tastes & life-style types, Research of Tourism, 30(6), 11.
32 Park, J. M. & Lee, Y. R. (2011). Online channel integration strategies for fast fashion brands based on consumer benefits. Journal of The Korean Society of Clothing and Textiles, 35(5), 601-611.   과학기술학회마을   DOI   ScienceOn
33 Park, J. H. (2010. 4). Notable 2010 consumption trends 7, marketing, distribution paradigm -The emergence of complex shopping mall is coming, not malling, Fashion Channel, 44-47.
34 Park, H. W., Park, J. H. & Lim, S. J. (2004). A study on pursuing benefits and satisfaction at fashion outlet store, Journal of The Korean Society of Clothing and Textiles, 28(7), 950-961.   과학기술학회마을
35 Kolb, B. M. (2000). You call this fun? response of young first-time attendees to a classical concert, International Arts and Cultural Management Association, Helsinki, Finland.