Today using Internet environment is considered absolutely essential for establishing corporate marketing strategy. Companies have promoted their products and services through various ways of on-line marketing activities such as providing gifts and points to customers in exchange for participating in events, which is based on customers' membership data. Since companies can use these membership data to enhance their marketing efforts through various data analysis, appropriate website membership management may play an important role in increasing the effectiveness of on-line marketing campaign. Despite the growing interests in proper membership management, however, there have been difficulties in identifying inappropriate members who can weaken on-line marketing effectiveness. In on-line environment, customers tend to not reveal themselves clearly compared to off-line market. Customers who have malicious intent are able to create duplicate IDs by using others' names illegally or faking login information during joining membership. Since the duplicate members are likely to intercept gifts and points that should be sent to appropriate customers who deserve them, this can result in ineffective marketing efforts. Considering that the number of website members and its related marketing costs are significantly increasing, it is necessary for companies to find efficient ways to screen and exclude unfavorable troublemakers who are duplicate members. With this motivation, this study proposes an approach for managing duplicate membership based on the social network analysis and verifies its effectiveness using membership data gathered from real websites. A social network is a social structure made up of actors called nodes, which are tied by one or more specific types of interdependency. Social networks represent the relationship between the nodes and show the direction and strength of the relationship. Various analytical techniques have been proposed based on the social relationships, such as centrality analysis, structural holes analysis, structural equivalents analysis, and so on. Component analysis, one of the social network analysis techniques, deals with the sub-networks that form meaningful information in the group connection. We propose a method for managing duplicate memberships using component analysis. The procedure is as follows. First step is to identify membership attributes that will be used for analyzing relationship patterns among memberships. Membership attributes include ID, telephone number, address, posting time, IP address, and so on. Second step is to compose social matrices based on the identified membership attributes and aggregate the values of each social matrix into a combined social matrix. The combined social matrix represents how strong pairs of nodes are connected together. When a pair of nodes is strongly connected, we expect that those nodes are likely to be duplicate memberships. The combined social matrix is transformed into a binary matrix with '0' or '1' of cell values using a relationship criterion that determines whether the membership is duplicate or not. Third step is to conduct a component analysis for the combined social matrix in order to identify component nodes and isolated nodes. Fourth, identify the number of real memberships and calculate the reliability of website membership based on the component analysis results. The proposed procedure was applied to three real websites operated by a pharmaceutical company. The empirical results showed that the proposed method was superior to the traditional database approach using simple address comparison. In conclusion, this study is expected to shed some light on how social network analysis can enhance a reliable on-line marketing performance by efficiently and effectively identifying duplicate memberships of websites.
Kim, Sun-Jae;Oh, Won-Wook;Lee, Chang-Soo;Min, Byoung-Muk;Oh, Hae-Seok
The KIPS Transactions:PartC
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v.16C
no.6
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pp.699-706
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2009
The convergence tendency accelerates the realization of the ubiquitous healthcare (u-Healthcare) between the technology including the power generaation and IT-BT-NT of the ubiquitous computing technology. By rapidly analyzing a large amount of collected from the sensor network with processing and delivering to the medical team an u-Healthcare can provide a patient for an inappropriate regardless of the time and place. As to the existing u-Healthcare, since the sensor node all transmitted collected data by using with the Zigbee protocol the processing burden of the base node was big and there was many communication frequency of the sensor node. In this paper, the u-Healthcare system in which it can efficiently apply to mobile apparatuses it provided the transfer rate in which it is superior to the bio-signal delivery where there are the life and direct relation which by using the Bluetooth instead of the Zigbee protocol and in which it is variously used in the ubiquitous environment was designed. Moreover, by applying the EEF(Embedded Event Filtering) technique in which data in which it includes in the event defined in advance selected and it transmits with the base node, the communication frequency and were reduced. We confirmed to be the system in which it is efficient through the simulation result than the existing Electrocardiogram Measurement system.
Wireless network support and extended mobile network environment with exponential growth of smart phone users allow us to utilize the network anytime or anywhere. Malicious attacks such as distributed DOS, internet worm, e-mail virus and so on through high-speed networks increase and the number of patterns is dramatically increasing accordingly by increasing network traffic due to this internet technology development. To detect the patterns in intrusion detection systems, an existing research proposed an efficient algorithm called the jumping window algorithm and analyzed approximately 2,000 patterns in Snort 2.1.0, the most famous intrusion detection system. using the algorithm. However, it is inappropriate from the number of TCAM lookups and TCAM memory efficiency to use the result proposed in the research in current environment (Snort 2.9.0) that has longer patterns and a lot of patterns because the jumping window algorithm is affected by the number of patterns and pattern length. In this paper, we simulate the number of TCAM lookups and the required TCAM size in the jumping window with approximately 8,100 patterns from Snort-2.9.0 rules, and then analyse the simulation result. While Snort 2.1.0 requires 16-byte window and 9Mb TCAM size to show the most effective performance as proposed in the previous research, in this paper we suggest 16-byte window and 4 18Mb-TCAMs which are cascaded in Snort 2.9.0 environment.
In the manufacturing industries using HDI(hexamethylene diisocyanate) product hardeners, exposure to HDI is common to spray painters in terms of inhalation and dermal or ocular contact. Due to a lack of information for spray painters in automobile and furniture industries, a questionnaire survey was conducted for the prevalence of adverse health symptoms(33 spray painters and an unexposed group n = 91) to assess the importance of personal controls. Despite the small sample size, common health symptoms were reported, such as skin symptoms(dry cracked skin-61% and dermatitis/skin irritation-33%) and respiratory symptoms(phlegm-49%, asthma-21%). In addition, other adverse health symptoms were reported, such as skin rash(12%), cough(39%), shortness of breath with wheezing(30%), chest tightness and difficulty in breathing(30%). No significant eye symptoms were reported. It was founded that the adverse health symptoms reported in this study were related to poor personal work practices and inappropriate PPE use. Therefore, appropriate personal controls like PPE use, work practices, regular training and education are suggested to minimize the risk of health symptoms. In addition, medical examination will also be suggested for individual health effects.
A distributed multimedia school system is developed for the multimedia classroom at high school and university. The system is designed and implemented for students to improve the learning efficiency through the personalized multimedia contents and pace of learning. The previously developed multimedia information retrieval systems have some limitations on being applied to the multimedia classroom: expensive cost per stream or poor retrieval quality inappropriate for education, unscalability of system and service, unfamiliar proprietary client environment, and difficulty for teachers to use the authoring tools and manage the authored teaching materials. The system we developed overcomes the above problems. It is so scalable as to be applicable not only to a segmented classroom but also to the world wide Internet. The stream server is one of the components of the system: stream servers clients, a service gateway system, and a authoring management system. This paper describes the design and implementation of the stream server. A single stream server can simultaneously playback the multimedia streams as many as clients at one classroom. This is achieved only by the software engine without any changes of the hardware architecture. The systematic coupling with other components gives the scalability of the system and the flexibility of services.
Kim, Young-Im;Young, Soon-Ok;Wang, Myoung-Ja;Kim, Chung-Nam;Kim, Hyeon-Suk;Park, Tae-Nam;Chung, Mi-Ja;Hyun, Hye-Jin
Research in Community and Public Health Nursing
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v.13
no.4
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pp.595-607
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2002
The objectives of this study were to identify the phenomena of school health nursing at schools in Korea and to contribute to building a school health domain of International Classification for Nursing Practice. A retrospective method was used in this study to develop ICNP during the period from July to October 200l. The procedure of the study involved choosing nursing phenomena using preliminary terms from the reports on the field of school health nursing practice documented by nursing students in 10 different nursing colleges. The detail procedures of the study were as follows. 1) Choosing nursing phenomena by using preliminary terms 2) Choosing the characteristics of school health nursing practice from the selected nursing phenomena 3) In order to make a consensus regarding the appropriate characteristics of phenomena. 15 study group members re-categorized the nursing phenomena through 5 times of cyber meetings and 3 times of formal meetings. 4) To verify each characteristic, 5 community nursing faculties and 25 school health nurses participated in the procedure to give scores on nursing characteristics. 5) Classification of the definite nursing phenomena and characteristics. Following the 5 step procedures, school health nursing phenomena were categorized into human and environmental domains. Human domains were classified into human behavioral and functional domains. Environmental domains were classified into physical and psychosocial domains. The essential characteristics of each phenomena were selected when it obtains the mean score of 3.0 or over at the related characteristics. The human behavioral domain consisted of 7 phenomena including risk for spinal disorder, inadequate dietary habit, inadequate weight control, smoking and substance abuse, inadequate stress management, inadequate sex related coping strategies and inadequate accident management. The human functional domain consisted of 6 phenomena including inadequate eye care and visual management, risk for respiratory disorder, inadequate dental health care, inappropriate infectious disease control, risk for gastrointestinal disorder, and lack of sexual identity. The physical environmental domain consisted of 6 phenomena including risk for incident at inside classroom, risk for incident at outside classroom, risk for incident around school, risk for exposure to hazardous facilities around school. inadequate garbage and disposal management, and inadequate physical environment for learning. The psychosocial domain included impaired social interaction at school. Each phenomenon was composed of 2 to 8 characteristics and all phenomena will include a total number of 85 characteristics. The phenomena of school health nursing in Korea partially confirmed school health architecture of ICNP. Further study on verification of school health nursing phenomena in Korea needs to be done to support the findings of this study through review of literature on nursing classifications or field studies.
The purpose of this study was to make a suggestion for the direction of writing textbook by comparing and analyzing the contents about 'Adiabatic Change' in earth science I textbooks. For this study, six textbooks were chosen among the eight government-authorized earth science I textbooks that were in general use in schools. Based on the researcher's preview of the six chosen textbooks, three categories were established as a criteria for analysis of the contents of 'adiabatic change': definitions, illustrations, and experiments. Thirty five preservice secondary teachers participated in analyzing the six textbooks based on the above three categories. Each of the six books was given an alphabet from A to F. The analysis results were as follows: Textbook A was turned out as the best textbook in the category of definition, textbook C as the best in the category of illustration, and textbook B as the best in the category of experiment about the concept of 'adiabatic change'. However, each of the six earth science textbooks showed an insufficient part in one way or the other. The results imply that the inaccurate and inappropriate information would not only make the students difficult to understand the adiabatic change but also lead them to some level of misconceptions. Therefore, there need to reconstruct the contents of textbooks to be more systematic, accurate, and complete.
Kim, Ah-Leum;Song, Jung-Hwan;Kang, Seo-Li;Lee, Woo-Kyung
Korean Journal of Remote Sensing
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v.30
no.4
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pp.431-444
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2014
As applications of spaceborne SAR imagery are extended, there are increased demands for accurate registrations for better understanding and fusion of radar images. It becomes common to adopt multi-resolution SAR images to apply for wide area reconnaissance. Geometric correction of the SAR images can be performed by using satellite orbit and attitude information. However, the inherent errors of the SAR sensor's attitude and ground geographical data tend to cause geometric errors in the produced SAR image. These errors should be corrected when the SAR images are applied for multi-temporal analysis, change detection applications and image fusion with other sensor images. The undesirable ground registration errors can be corrected with respect to the true ground control points in order to produce complete SAR products. Speeded Up Robust Feature (SURF) technique is an efficient algorithm to extract ground control points from images but is considered to be inappropriate to apply to SAR images due to high speckle noises. In this paper, an attempt is made to apply SURF algorithm to SAR images for image registration and fusion. Matched points are extracted with respect to the varying parameters of Hessian and SURF matching thresholds, and the performance is analyzed by measuring the imaging matching accuracies. A number of performance measures concerning image registration are suggested to validate the use of SURF for spaceborne SAR images. Various simulations methodologies are suggested the validate the use of SURF for the geometric correction and image registrations and it is shown that a good choice of input parameters to the SURF algorithm should be made to apply for the spaceborne SAR images of moderate resolutions.
Objectives: The purpose of this study was to describe the trends of original research in the Korean Journal of Preventive Medicine, and to evaluate the quality of original articles about lead poisoning. Method: The data for the analysis of trends in preventive medicine research was taker from a total of 829 original articles published in the Korean Journal of Preventive Medicine from 1968 to 1997, The qualitative meta-analysis was measured against a checklist of evaluation criteria, which were divided into 10 categories, with 46 articles on lead poisoning. The evaluation process was performed independently by two evaluators, Results: The number of articles per 100 members over the study period increased by almost 4 pieces in the early 1980s, and by more than 9 pieces in the mid-1990s. In the major classifications of subjects, environmental and industrial health, epidemiology and health statistics, and health policy and management published 370 pieces (44.0%), 137 pisces (16.5%), 322 pieces (38.9%) respectively. In the order of the number of articles, five themes about health significance, including metal exposure (73 pieces), diseases associated with exposure to organic solvents (45 pieces), air pollution (36 pieces), maternal and child health (32 pieces), and occupational health (3D pieces) received consistent attention throughout the years $1968\sim1997$. The overall mean score of article qualify about lead poisoning was 37.8 out of 50. Of the articles any information on the purpose and hypothesis described well, Of those the originality of the subjects, the form of article's (including tables and figures), and the number of inappropriate words of abstracts showed very low score. For multiple regression analyses, the number of joint research institutes and the acceptance of research grants about the article quality were statistically significant. Conclusions: The number of original research reports in the Korean J Prev Med has recently increased and their subjects bave diversified. Of the basis of this study, the articles need improvement in the areas of abstracts, tables and illustrations (figures), etc. The Korean Society for Preventive Medicine will revise contribution regulations for manuscripts submitted to the Korean J Prev Med. Future studies should address these issues and perform the quantitative mata-analysis about the specific subjects including the quality of articles.
Korean Journal of Agricultural and Forest Meteorology
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v.17
no.2
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pp.144-155
/
2015
Since the relocation project of equipment in 2011, the overall circumstances of KMA's agrometeorological observation have been significantly improved. Some concerns, however, emerged as a result of the evaluation of observational circumstances in terms of quality assurance after the field surveys on all stations. In order to improve the situation, we suggest: (1) establishment of clear management responsibilities, (2) enhancement of mutual cooperation system between relevant organizations, (3) detailed records of the changes in the observational circumstances, (4) standardization of equipment and sensors, (5) installation of unified information boards, (6) transfer of inappropriate facilities to an adjacent cropland and (7) setup of automated evaporation pan. In order to effectively utilize the high-quality data obtained through improvement of observational circumstances and an elaborate quality control, it is recommended to publish and disseminate regular reports on agrometeorological observations. To produce such a report on a trial basis, we have investigated different types of regular reports issued by domestic and foreign organizations, publication periods, geographical scope, main contents and amount. Based on our current situation, it would be beneficial to learn from the cases of Germany and Canada, which summarize mainly the distinctive agrometeorological phenomena occurred over the past years across the country.
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