• Title/Summary/Keyword: Impulsive behavior

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The Moderating effects of clothing consumers' regulatory focus on the relationship between shopping experience and impulsive buying (쇼핑체험과 충동구매간 관계에서 의류 구매자의 조절초점 역할에 관한 연구)

  • Suh, Yong-Han
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.237-257
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    • 2013
  • As there is impulsive buying that is pervasive phenomenon in the clothing consumption area, many academics and practitioners have been interested in it. Although prior studies have provided useful insights for understanding and predicting consumers' impulsive behavior, the findings do not clearly explain why different consumers influence impulsive behavior differently even when presented with the same shopping environment. Regulatory focus theory (Higgins, 1987, 1997, 2001) provides an insight for better understanding of consumers' impulsive responses to the elements of shopping experience. Thus, the purpose of our research was to understand the effect of consumers' regulatory focus (i.e., promotion focused vs. prevention focused) on their shopping experiences and impulsive behavior. A total of 157 data collected from female consumers lived in Ulsan and Pusan was used for this study. The results were as follows: First, sensitive experience and emotional experience have significantly positive effects on impulsive buying, but rational experience does significantly negatively effects on it. Second, to test the moderating effects of consumers' regulatory focus, responses were divided into two groups including promotion-focused group (n = 91) and prevention-focused group (n = 66) based on the relative strength of one type of their regulatory focus, which was introduced by Higgins (2001). Multiple regression analysis (independent variables: shopping experience, dependant variable: impulsive buying) was run within each group. The results showed that for the promotion-focused group, sensitive and emotional experience have significantly positive effects on impulsive buying. For prevention focused group, sensitive experience has significantly positive effects on impulsive buying and rational experience does significantly negatively effects on it. Chow's and Fisher's z-test were confirmed that the relationship between shopping experience and impulsive buying behavior was significantly different depending on consumers' regulatory focus.

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Serotonin as a Possible Modulator of Impulsive Behavior in Wistar Rats (위스타 랫드의 충동성 조절에 대한 세로토닌의 역할)

  • Kim, Chong Ah;Cheong, Jae Hoon
    • YAKHAK HOEJI
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    • v.59 no.4
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    • pp.184-189
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    • 2015
  • We compared impulsive behaviors in Wistar rats and in Wistar-Kyoto rats. There was no significant difference in locomotor activity between them. However, Wistar rats showed high activity in 5-choice serial reaction time track. When Wistar rats were treated with atomoxetin (3 mg/kg), methylphenidate (2 mg/kg) or amphetamine (2 mg/kg), they showed less impulsive behavior. Serotonin contents in prefrontal cortex and brain stem also increased. In conclusion, we suggest that Wistar rats could be used as animal model for impulsive behavior analysis. In addition, serotonin might be related with this impulsivity.

A Study on the Factors affecting Passengers'Impulsive Decision Making Behavior in Food and Beverage Restaurant in Airports (공항 식음료 매장에서 공항이용객의 충동구매행동에 영향을 미치는 요인에 대한 연구)

  • Ko, Dong-Han;Kim, Geun-Su;Kim, Yong-Bum
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.27 no.1
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    • pp.69-80
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    • 2019
  • The purpose of this study is to investigate factors that affect menu navigation time and consumer trust in food and beverage(F&B) restaurants to analyze the menu's effect on impulse buying behavior. Based on the results of the analysis, this paper derives theoretical and practical implications to improve the growth and development of F&B restaurants located in airports. According to empirical analysis, it was proven menu browsing time has been found to strongly influence passengers' impulsive order behavior. A passenger with a strong "consumption ability" navigates the menu for a longer period, which increases the likelihood of impulsive purchases. Service appeal also has a significant influence on menu navigation time. Third-party certification did not appear to help build passenger confidence, thus yielding contradictory results compared to previous studies. Word of mouth had the strongest influence on trust formation. Finally, when passengers were satisfied with the menu items of F&B restaurants they had previously ordered, they tended to believe that the menu items they had not tried would also be good. In sum, impulsive menu orders have a direct impact on the profitability of F&B restaurants.

The Effects of Apparel Store Services on Impulsive Buying Behaviors (의류점포서비스가 의복충동구매행동에 미치는 영향)

  • 최영은;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1615-1626
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    • 2002
  • The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall (모바일 패션 쇼핑몰에서 패션제품 속성과 모바일 쇼핑몰 속성이 충동구매 행동 및 만족에 미치는 영향)

  • Park, Eunjoo;Kang, Eunmi
    • Fashion & Textile Research Journal
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    • v.18 no.2
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    • pp.158-166
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    • 2016
  • This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We obtained 283 usable questionnaires from college students. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 21.0 and confirmatory factor analysis and structural equation model analysis by AMOS 21.0. The results were as follows. The utility of fashion products attributes had the greatest impact on impulse buying behavior when buying fashion products in a mobile mall. Utility had a negative effect on impulsive buying behavior and exhibitionistic had a positive effect on impulsive buying behavior. Next, continuous management of mobile shopping mall attributes influenced impulse buying behavior. In addition, impulse buying behavior showed that the positive effect on satisfaction. Fashion product attributes had a greater impact on impulsive buying behavior than mobile mall properties when buying fashion products in the mobile mall; in addition, impulse buying facilitated customer satisfaction.

Exploring Factors of Consumer's Impulsive Buying Behavior in Mobile Social Commerce (모바일 소셜커머스 이용자의 충동구매에 영향을 미치는 요인)

  • Moon, Jung-Keun;Kwak, Na-Yeon;Lee, Choong C.
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.113-125
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    • 2019
  • Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

Study on the P-Y Curve around the Mono-pile Foundation of Offshore Wind Turbine by Impulsive Breaking Wave Force

  • Go, Myeongjin;Kim, Namhyeong;Ko, Yongsu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2014.06a
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    • pp.253-254
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    • 2014
  • In offshore, various external forces such as wind force, wave force and impulsive breaking wave force act on offshore structures. Many researches about this forces are published. Kim and Cao(2008) published researche on wave force of vertical cylinder. Kim and Go(2013) performed research on the subgrade reaction by external forces. Among this forces, impulsive breaking force is more massive than other forces, especially. Therefore, the studies about impulsive breaking wave forces have been carried out. Chun and Shim(1999) analyzed dynamic behavior of cylindrical pile subjected to impulsive breaking wave force. In this study, when the impulsive breaking wave force acts on the offshore wind turbine, the subgrade reaction acting on the mono-pile of the offshore wind turbine is calculated by p-y curve. The calculation is carried out to the multi-layered.

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Adolescents Impulsive Purchase Behaviors as Determined by Clothing Shopping Orientation (청소년의 의복쇼핑성향에 따른 충동구매행동)

  • 염인경;김미숙
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.666-679
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    • 2002
  • The purpose of the present study was to analyze clothing shopping orientation and impulsive purchase behavior for clothing by using adolescents. Data were collected through a self-administered questionnaire survey from 680 middle and high school students living in Gangrung area from July 2 to July 6, 2001; 582 were used for the data analysis. Data were analyzed by chi-square analysis, 1-test, ANOVA, descriptive statistics, cluster analysis and Duncan's multiple range test. The results showed significant differences in clothing shopping orientation and in the impulsive shopping factors for clothing among the groups determined by demographic characteristics and, in the impulsive shopping factors for clothing among groups determined by the shopping orientation. Female students and high school students showed higher tendencies of recent experiences of impulsive buying for clothing. More thin half of the subjects tended to spend less than 30,000 won and to buy two items each time when purchasing clothing impulsively. Most students used discount shops or specialized stores fur impulsive purchase.

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Consumer Socialization on Adolescent Impulsive Buying Behavior through School and Parents: A Random Effects Model (학교와 부모를 통한 소비자사회화가 청소년 및 대학생소비자의 충동구매행동에 미치는 영향: 랜덤효과 모형)

  • Kim, Jung Eun;Kim, Ji-Ha
    • Human Ecology Research
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    • v.54 no.4
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    • pp.385-395
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    • 2016
  • This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

OSCILLATION AND ASYMPTOTIC STABILITY BEHAVIOR OF A THIRD ORDER LINEAR IMPULSIVE EQUATION

  • WAN ANHUA;MAO WEIHUA
    • Journal of applied mathematics & informatics
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    • v.18 no.1_2
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    • pp.405-417
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    • 2005
  • In this paper, the oscillation and asymptotic stability behavior of a third order linear impulsive equation are investigated. A lemma is presented to deal with the sign relation of the nonoscillatory solutions and their derived functions. By the lemma explicit sufficient conditions are obtained for all solutions either oscillating or asymptotically tending to zero. Two illustrative examples are proposed to demonstrate the effectiveness of the conditions.