• Journal of Distribution Science
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• v.16 no.8
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• pp.5-13
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• 2018

Purpose - Customer Delight is an important issue for firms and academia since delighted consumers reveal higher repurchase intentions than merely satisfied consumers and become loyal consumers. This research investigates customer delight, especially focusing on the role of surprise and attribute importance via experiment. Research design, data, and methodology - An experiment consisting of experiment, reference, and control group was performed with virtual online bookstore. For the analysis, one-way ANOVA and post-hoc analysis (LSD) were performed. Results - The experiment group that was delighted with surprise revealed the highest repurchase intention and recommendation intention among the other groups (H1 supported). Then each group was divided into attribute importance high and attribute importance low. For the group that was delighted in important attribute revealed higher repurchase and recommendation intention than the group that was delight in less important attribute (H2 supported). Conclusions - This research contributes academically for investigating the research area of customer delight and focusing on the role of surprise and attribute importance. For practical implications, this research provides information about customer delight and its several moderating variables that it is important to delight customers with surprising experience and focusing on an important attribute that consumers perceive not on a less important attribute.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.267-272
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• 2011

The purpose of this study was finding selecting attributes of serviced residence and suggesting right direction of serviced residences. Research methods weresocial survey research with questionnaire and field survey. Field survey was conducted from September 20, 2010 to November 9, 2010 on 6 serviced residences. 106questionnaire survey data collected near by CBD. SPSS 18.0 program was used for Statistical analysis. Majorfinding were following; analysis methods were Frequency, $x^2$-test and ANOVA. Selecting attributes were divided into general attributes, facilities, services and individual units. First, pleasant atmosphere was the most important item amonggeneral attributes. Second, buffet restaurant was the most important items among facilities. Third, mail delivery service was the most important item among services. Fourth comfort was the most important item among individual units. In conclusion, serviced residences need more elaborate management, improvement of lobby lounge, provision of optional services and comfortable environment of individual units.

• Nuclear Engineering and Technology
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• v.33 no.6
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• pp.596-604
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• 2001

This paper quantitatively presents the effects of important factors of the probabilistic safety assessment (PSA) of safety-critical digital systems. The result which is quantified using fault tree analysis methodology shows that these factors remarkably affect the system safety. In this paper we list the factors which should be represented by the model for PSA. Based on the PSA experience, we select three important factors which are expected to dominate the system unavailability. They are the avoidance of common cause failure, the coverage of fault tolerant mechanisms and software failure probability. We Quantitatively demonstrate the effect of these three factors. The broader usage of digital equipment in nuclear power plants gives rise to the safety problems. Even though conventional PSA methods are immature for applying to microprocessor-based digital systems, practical needs force us to apply it because the result of PSA plays an important role in proving the safety of a designed system. We expect the analysis result to provide valuable feedback to the designers of digital safety- critical systems.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.260-266
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• 1997

The Navigation Streets Map that directly supplies information for a driver plays an important role in Car Navigation System(CNS). Therefore, cause the compatibility, preference, visibility, and readability of the navigation streets map will be hold sway over driver's information acquisition, safety, and performance in CNS, it is important that designer's requirements should be analyuzed for ergonomic design of navigation streets map. Especially, there are differences between the topographical objects marking method and that of the general map in a navigation streets map. Because much information is marked in a narrow space, it is important that the text information should be done in navigation streets map. Also, because it is a important factor to mark the text format for the marking method of the topographical objects, the design requirements will be drawn out through the factor analysis for the text marking method. And when ergonomic designers are doing, this result will be basic research for developing driving simulator of CNS and it will be a ergonomic guideline of navigation streets map.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.6
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• pp.895-910
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• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 895~910 The purpose of study was to estimate the consistency between brand image and shopping bag image, and also to find out the important factors which constructed the brand image. This study was conducted by means of a questionnaire survey of female students of moi or universities in Seoul. Frequency, percentage, mean, factor analysis, 1-test, ANOVA, Fisher's LSD, Coster analysis, MDS are used for data analysis. The result are as follows: 1) Brand image was devised into three factors: personality/modernity, nobility and usability. 2) The rate of consistency of brand image and shopping bag image was high in the brands of Benetton, System, Cresson, Be-art, Tomboy, Guess, Esprit, Anacapri, Mercoledi, Youngwoo in descending order. 3) The most important factor which represent the brand image was the choice of color. 4) This study found that shopping bags can be advertising media because they think that shopping bags played an important role as a walking advertising media on the street.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.1
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• pp.159-167
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• 2010

We research a competitive advantage of telecom bundling package of three mobile telecom company by figuring out utility that consumers perceived and focused on mobile telecom and high speed internet in one bundled package. As a method, conjoint analysis was applied. And in conclusion, consumers considered retaining mobile telecom company as the most important factor to them and branding as the following important one when one bundled package of telecom service is provided in total market. When the market is divided into two submarkets and the second largest submarket is analyzed personal bundled package was most important and three year agreement with a stipulated discount has the highest utility. As a result of this analysis, mobile telecom company managers need to organize bundled package after consideration of their current position and brand power in the market, and then devise proper market strategy

• Proceedings of the Safety Management and Science Conference
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• 2002.11a
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• pp.17-23
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• 2002

Value can be defined as function divided by cost. The ultimate goal of VE (Value Engineering) is to simultaneously reduce cost and to enhance function in given projects. In general, there are eight phases (Selection, Investigation, Speculation, Evaluation, Development. Presentation, Implementation, and Audit) to perform VE. This paper presents analysis of important factors for VE in construction fields using QFD (Quality Function Deployment) technique. QFD was introduced in 1972 to help design supertanker in Mitsubish's shipyards in Kob, Japan and formally defined by the American Supplier Institute in 1987 as a system for translating consumer requirements into appropriate company requirements at every stage, from research, through product design and development, to manufacture, distribution, installation, and marketing, sales and services. The objective of this paper is to provide and analyze the trend on the viewpoint of efficient value engineering of field workers. The data are collected by questionnaires. The samples for this study are chosen from 13 companies in Korea during 2 months (2002. 7 ∼ 2002. 8). The results of this study will play an important role not only for the efficient value engineering but also for preparing of life cycle cost analysis.

• 한국태양에너지학회:학술대회논문집
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• 2011.04a
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• pp.92-97
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• 2011

Nowdays the most critical problem is global warming and the most important reason is the high emition of carbondioxide. 23% of the use of carbondioxide is used in building and decreasing the use of it is very important. One of the biggest factor that can decrease the use of energy is developing the heat conducting ratio of the materials we use in building. Heat conducting ratio is the important factor in the use of reducing energy comsumation. In this research, there are methods about how to measure the heat conducting ratio, and the existing the representing measuring method which is Heat Flow Meter HFM 436, Laser Flash Analysis and find out about the TCi of the new method C-Therm and compare the results.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.129-135
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• 2011

Logistics parks make profits using the efficiency of time and space. Such logistics parks play an important role in a corporation creating operating profits as well as acting as a method of alternative investment for individuals. Logistics parks no longer simply store materials, but have become a place that plays an important role in various areas of corporate and individual activities, and thus the analysis of the selection of the location of logistics parks and the related characteristics is extremely important. The estimation model is established by the weights for industry derived from AHP(Analytic Hierarchy Process).

• Journal of Korea Technology Innovation Society
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• v.7 no.2
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• pp.283-304
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• 2004

Evaluating the sources of economic output is obviously important, and numerous attempts have been made to judge the impact of many different factors on economic output. It is widely accepted that high-technology(HT) is one of the important factors in economic output. This paper empirically explores the impacts of HT exports on economic output using a cross-county analysis based on data from 89 countries for the year 1988-2000. To this end, several versions of the neoclassical growth models, explicitly including HT exports, are estimated. Subject to the appropriate caveats, the results provide further support for several key conclusions of the former studies - investment in physical capital, population growth, and the human capital are important in accounting fer economic output across countries. More importantly, it is concluded that HT exports significantly contribute to economic output. Interestingly, the conclusion is valid f3r developing countries, but not far developed countries.