• 제목/요약/키워드: Importance-Satisfaction Model

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STEM 학술정보시스템 평가 (Evaluation of Scholarly Information System in STEM)

  • 박민수
    • 문화기술의 융합
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    • 제8권5호
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    • pp.431-435
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    • 2022
  • 과학기술 분야(STEM, Science, Technology, Engineering and Medicine)는 빠르게 변화하고 있다. 최근에는, 인터넷 및 웹 기술의 눈부신 발전과 함께, 전 세계적으로 접근할 수 있는 환경이 조성되어 STEM 지식 공유의 장벽이 낮아지고 있다. 이러한 정보 기술의 발전은 결과적으로 학술지의 출판(보급) 모델을 변화시켰다. 본 연구의 목적은STEM 분야에서 오픈 액세스 모델을 적용시켜 개발한 정보시스템에 대한 이용자들의 만족도를 평가하여 개선사항을 도출하는 데에 있다. 구조화된 설문지를 활용한 온라인 조사를 통하여, 지난 1월부터 2월까지, 총 204명의 이용자가 참여하였다. 수집한 데이터는 정량적 통계기법을 이용하여 분석하였다. 웹사이트 속성 별 특성을 분석하기 위하여 IPA (Importance Performance Analysis)기법을 활용하였다. 변수들 간 중요도와 만족도(실행도)를 파악하여 중요도 대비 만족도가 상대적으로 낮은 영역들을 도출하였다. 오픈액세스 정보시스템에 대한 이용자들의 전반적인 만족도는 81.2점, 사회적 신뢰도는 85.9점으로 각각 비교적 높게 나왔다. 본 연구에서 주목해야 하는 사항은 가장 취약한 영역으로 드러난 시스템 이용 환경에 대한 만족도 부분이다. 최적화된 상업적 검색도구들에 노출되어 있는 이용자들에게 검색하는 과정에서 속도는 매우 중요한 검색시스템 평가 요인 가운데 하나이다. 이용자들의 니즈를 반영하여 신속하게 검색결과로 제공할 수 있도록 지속적인 평가를 통한 개선 작업이 필요하다.

A Necessity of Measurement Customer Satisfaction to NSO Products for Enhancing Quality

  • Choi, Kyung-Ho
    • Journal of the Korean Data and Information Science Society
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    • 제16권4호
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    • pp.781-790
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    • 2005
  • Nowaday, statistical data with coherence, accuracy and timeliness are necessary to government, company and research center for decision making or research. In other words, the importance of statistical data quality is steadily increasing. Thus, in this paper, we suggest necessity of measuring customer satisfaction with NSO products for enhancing quality. And we construct measurement scale for measuring customer satisfaction based on the statistical quality indicators. Also we advise use of structural equation model in relation analysis for statistic quality elevation.

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Purchase Decision Behavior for and Satisfaction with Apparel among U.S. Retail Buyers and Consumers of Ethnic Apparel

  • Eckman Molly
    • 패션정보와 기술
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    • 제2권
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    • pp.48-58
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    • 2005
  • Purchase decision behavior for and satisfaction with apparel among retail buyers and consumers were compared. Kunz's behavioral theory of the apparel fm was the conceptual framework; Oliver's disconfirmation model guided measurement of satisfaction. Buyers and consumers indicated their perceptions about shopping orientations, variables that influenced apparel purchasing decisions, the importance of aspects of customer service and attributes that they expected to find and found when shopping. Surveys were mailed to retailers and consumers identified by random sampling of company lists. Respondents were 66 buyers and 344 consumers. MANOVA revealed differences in retailers 'and consumers' shopping orientations, the influence of variables on purchase decisions, and perceptions of the importance of customer service. Paired sample t tests indicated dissatisfaction for buyers on 10 apparel/shopping attributes and consumers on nine items. Results support the need for vertically integrated manufacturers to redesign strategies that are more appealing to both retail buyers and consumers.

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TOPSIS방법을 이용한 교육서비스품질 우선순위 선정에 관한 연구 (A study on selection of educational service quality's priority with TOPSIS method)

  • 김민경;강경식
    • 대한안전경영과학회지
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    • 제18권4호
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    • pp.195-209
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    • 2016
  • This research determined priority of quality improvement of public institution's education service by using ASC for importance and applying Topsis, a multi-standard decision-making method simplifying various attributes and scales of evaluation items and deciding the comparative priority for satisfaction and discussed the differences so as to measure the quality of public institution's educational service and examine the priority of education service' quality improvement. This research classified the characteristics of quality improvement. As a result, it's significant to suggest positive direction and method to improve satisfaction and education service's quality from an angle of demander by analyzing educational satisfaction of education service quality of public education institution and effects on the following improvement.

모바일 러닝의 특성이 만족과 충성도에 미치는 영향: 성별에 따른 분석 (An Effect on Satisfaction and Loyalty of the Characteristics in Mobile Learning: According to Gender)

  • 정경수;이원빈;노미진
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권3호
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    • pp.75-103
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    • 2010
  • This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

간호사의 직무만족 결정 요인 -노동보상을 중심으로- (The Determinants of Job Satisfaction of Nurses: Focused on Work Rewards)

  • 염영희;권성복;이윤영;권은경;고종욱
    • 대한간호학회지
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    • 제39권3호
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    • pp.329-337
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    • 2009
  • Purpose: The purpose of this study was to investigate the determinants of job satisfaction of hospital nurses. The focus was on work rewards. A causal model of job satisfaction of hospital nurses was constructed based on situational perspectives. Methods: The sample for this study consisted of 505 nurses from 2 general hospitals located in Seoul and Kyeonggi Province, Korea. Data were collected with self-administrated questionnaires and analyzed by hierarchical multiple regression. Results: All variables except workload were positively correlated with job satisfaction. It was found that three task reward variables(workload, meaning, and participation), two organizational reward variables(security and promotional chances) and one social reward variable(family support) had significant influence on nurses' job satisfaction. The explained variance for job satisfaction was 41.4%. The data further indicate that task rewards were the most significant determinants of nurse job satisfaction. Conclusion: Theses findings provide strong empirical evidence for importance of task, organizational and social reward variables in explaining job satisfaction of nurses. The model used for this study will be useful for predicting nurse job satisfaction.

Strategic Framework for $Web^2$ Mobile Marketing

  • Lee, Bong-Gyou;Seo, Hyun-Sik;Kim, Yong-Beom;Park, Soo-Kyung;Kim, Taisiya
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제5권11호
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    • pp.2087-2102
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    • 2011
  • The purpose of this study is to develop and present a strategic framework for mobile Internet marketing in the $Web^2$ environment. The $Web^2$ mobile Internet marketing is characterized by services, such as augmented reality and social network services. Considering the changes in the effects and types of advertisements in the mobile Internet, few studies of mobile advertisements have been conducted thus far in the $Web^2$ environment, including the cloud computing environment. Accordingly, this research aims to identify the relationships between importance and satisfaction and to uncover the characteristics of mobile advertisements through smart phones using the IPA (Importance-performance Analysis) methodology in the $Web^2$ environment. To induce the minimum required characteristics of a mobile advertisement in terms of the importance and satisfaction of IPA, Kano's model is applied to this analysis. The study also probes the relationships between the overall satisfaction and factors of each dimension of IPA through a regression analysis. As a result, this study presents four types of $Web^2$ mobile Internet marketing strategies. It was also confirmed that the maintenance reinforcement factors of the IPA dimension affect the degree of overall satisfaction. This study has implications for businesses and researchers preparing $Web^2$ mobile services and marketing.

카노모델(Kano Model)을 이용한 스마트 오디오 컨셉 기능의 고객만족에 관한 연구 (A Study on the Customer Satisfaction for Smart Audio's Concept Features through the Kano Model)

  • 신훈철;김종학;박영택
    • 품질경영학회지
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    • 제44권4호
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    • pp.951-963
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    • 2016
  • Purpose: This study was conducted to analyze the potential customer's satisfaction for the concepts of smart audio features and utilize the results when developing the customer-oriented products. Methods: 16 different features were derived via the market research and professionals' interviews. The most satisfactory features were selected through "Kano model", the relative importance of Customer Satisfaction Coefficient, and respondents' preferences from 339 valid survey answers. Results: 15 out of the 16 features were categorized as attractive attribute. "'User Recognizing' and 'Strengthen Linking' groups", such as Auto connection with Smart-phone music player, Synchronization of TV & Audio, and Volume control situational awareness, were shown to provide higher satisfactions to those potential customers. On the other hand, Group 'Integrating Function', such as Aromatherapy and Auto lighting reaction, was shown to be relatively least preferred features. Conclusion: This study enabled which features could lead to the customer satisfaction. Nevertheless, it still requires extensive analyses in different countries and diverse cultures to target the global market. The audio product planners and R&D professionals are expected to learn useful information from such studies.

웹기반 농업정보시스템 성공요인에 관한 연구 (Success Factors for Web-based Agricultural Information Systems)

  • 유철우;박수민;최영찬;심근섭
    • 농촌계획
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    • 제15권4호
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    • pp.59-74
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    • 2009
  • This study reviews and modifies general IS success models to find success factors of WIS(Web-based Information Systems) and to confirm the relationship between WIS success and user's satisfaction of web use. A WISSM(Web-based Information Success Model extended to include EQ(E-Quality) is developed to anticipate user's intention to use Web-based Agricultural Information System and fit into the survey data from 252 WIS users of RDA(Rural Development Administration). PLS is applied to estimate a structural model based on EQ-WISSM to test hypotheses including 1) users reach a high level of intention to use Web-based Information Systems when they feel a high level of interactivity among an 'E-Quality', 'Decision Making Support Satisfaction' and 'Task Support Satisfaction', and E-Quality boosts intention to use Web-based Information Systems. The results show high path coefficients and $R^2$ values and find followings; First, the EQ-WISSM explains the user's intention to use WAIS quite well. Second, E-Quality can be used well in web-based IS environment to predict IS Success. Finally, this research finds the importance of 'Task Support Satisfaction' as a mediator between 'Decision Making Support Satisfaction', 'E-Quality' and 'Intention to Use'.

순위프로빗모형을 이용한 전북지역 초.중.고교 학생들의 학교급식에 대한 만족도 분석 (A Study on the Satisfaction of School meals about Elementary, Middle and High School's Students in Jeonbuk Area : An Ordered Probit Analysis)

  • 임성수;양재성
    • 한국유기농업학회지
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    • 제21권4호
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    • pp.539-554
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    • 2013
  • This study analyses the factors that affect the satisfaction of school meals program. To obtain the data, 54 elementary, middle and high schools in Jeonbuk area were chosen for survey. A ordered probit model analysis is conducted to identify the key explanatory variables that affect the satisfaction of school meals about elementary, middle and high school's students. Also, a ordered probit model is used to calculate marginal effects of several key variables. The study finds that key factors that affect to increase the satisfaction of school meals are rural area schools, elementary school's students, and education for school meals or food nutrition. The satisfaction of school meals in urban and rural school's students are significantly different. Also, the satisfaction of school meals about elementary, middle and high school's students are significantly different. To do this, importance of school meals is to build up the safe agricultural supply system. For safe agricultural supply system, local agricultural products provided in school meals should be supplied based on GAP, HACCP certificated companies such as US FTS(Farm to School) program.