• Title/Summary/Keyword: Image of mass media

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The Study about Style-Up Design Development as a Motive of Organic Line in Art Nouveau Style (아르누보 양식의 유기적인 선을 모티브로 한 업스타일 디자인 개발에 관한 연구)

  • Lee, Jin-Hee;An, Jong-Suk
    • Journal of the Korean Society of Costume
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    • v.62 no.2
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    • pp.68-77
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    • 2012
  • Hair style takes a large part in emphasizing to the appearance and the effect of image transformation with fashion to the modern people whose competition is appearance in 21 century. According to the development of mass media and the exchange of the life style. Image creation which correspond to T.P.O is needed and style-up is also required in modern costume, as the coordination for special day is routinized. In this study, the expression of a fine and organic line shown as a motive in Art Nouveau style's works is applied to style-up design and a new view sight to the style-up design through the art history is suggested with developing style-up design to satisfy the upgraded customer's requirements. The feminine beauty is appeared as a various image by applying style-up design from Art Nouveau style through this study. and the infinite possibility to the design development can be found with activated motive of Art Nouveau. These Art Nouveau trend will be a foundation to the inspiration of high artistic design and will be helpful to the aesthetic satisfaction of the elegance modern people. Therefore, I hope this study will be a fundamental data for creative development of hair design through the art history which may be forgetting.

Expression of Eroticism According to Body Part in Modern Fashion - Focused on Editorial Fashion Photography - (현대패션의 신체부위에 따른 에로티시즘[Eroticism]표현 - 에디토리얼 패션사진을 중심으로 -)

  • Choi, Na-Ry;Woo, Joo-Hyung
    • Journal of the Korean Society of Costume
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    • v.56 no.9 s.109
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    • pp.24-36
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    • 2006
  • The consumption became a virtue of social in 20th century, and this consumption culture created an ideal body image through mass media. Sexual image became a new standard of 'beauty' in a modern fashion, and designs which expressed sexual image appear every season. Individuals were fascinated with some parts of human body. These body parts are different based on the time period and the culture that the individual belonged to. This study focused on the erotic body parts and expression on the editorial fashion photography. Eroticism represented in the editorial fashion photographs can be divided into the expression by clothing design and by creating erotic atmospheres. Erotic expressions by clothing design can be presented by 1)exposing directly 2)exposing indirectly 3)emphasizing the body parts. The most frequently presented erotic body parts in fashion photographs were legs(25%), followed by the bodice with breast (21%), the waist (16%), the hip (12%), neck & shoulder (10%), arms (9%), and abdomen (7%). The results indicated that legs were considered to be a erotic body parts often than the traditionally referred erotic body parts, such as bodice with breast or hip. While direct exposing method (e.g., adhesion, see-though) was frequently used for other body parts.

Images of Hospital Emergency Medical Technicians Perceived by Emergency Medical Service Providers (Focusing on tertiary medical institutions in Daejeon and Chungcheongnam do) (응급의료종사자가 인식하는 병원 내 응급구조사의 이미지 (대전, 충남 3차의료기관 중심으로))

  • Han, Song-Yi;Bae, Ki-Sook;Kim, Jin-Uk
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.373-379
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    • 2012
  • This study surveyed the image of hospital emergency medical technicians with 122 emergency medical service providers (doctors and nurses) working at tertiary medical institutions in Daejeon and Chungcheongnam.do in order to provide basic materials for enhancing the status and professional image of hospital emergency medical technicians. According to the results of this study, the overall image was $3.27{\pm}0.34$, and by its sub.area, professional image was highest and role image was lowest. By item, 'Maintain a friendly relations with doctors' was highest, and 'Arrogant and negligent in job performance' was lowest. In order to enhance their image, hospital emergency medical technicians need to assume a sincere attitude toward patients and colleagues consistently, to strengthen their professionalism, and to carry out their duties and roles faithfully. What is more, the association should take proper measures and to establish the sound image of emergency medical technician as a professional through active campaigns and monitoring using mass media.

A Study on the Sociocultural Attitude toward Appearance and Appearance-management Behavior - Focused on Females in Their Twenties - (외모에 대한 사회.문화적 태도와 외모관리행동에 대한 연구 - 20대 여성을 중심으로 -)

  • 김선희
    • Journal of the Korean Home Economics Association
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    • v.41 no.5
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    • pp.99-108
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    • 2003
  • The Purpose of. this study was to investigate the relationship between sociocultural attitude toward appearance and appearance-management behavior. The method of the study was survey research by using questionnaires. Subjects were 323 females in their twenties. Statistical analysis methods were frequency, percentage, factor analysis, one-way ANOVA, X²-test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of females in their twenties, they experienced in diet, plastic surgery, skin care, make up, and hair dyeing. There were significant differences in body satisfaction between groups according to body image distortion. Respondents were barely satisfied with their body, and the group with high body image distortion showed low body satisfaction. Sociocultural attitude toward appearance factors was analyzed into 2 factors, iternalization of mass-media and social recognition toward appearance, which respondents considered importantly. A significant difference was found in sociocultural attitude toward appearance and appearance management behavior. The group with positive sociocultural attitude toward appearance was analyzed to show high appearance concern and many experiences of appearance management behaviors.

A Study on the Types of Virtual Influencers in China Using Q Methodology

  • LILI;Jong-Yoon Lee;ShanShan LIU;Jang Sun Hong
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.152-161
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    • 2023
  • Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

The Teaching Plan Using Media Background Images of Geomorphology Unit: A Case of Movies, Drama and Entertainment Program (방송 영상물의 배경을 활용한 지형 단원 수업 방안: 영화, 드라마, 예능 프로그램을 중심으로)

  • Kim, Doo-Il;Son, Myoung-Won
    • Journal of the Korean association of regional geographers
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    • v.15 no.4
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    • pp.494-509
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    • 2009
  • If teachers should showed geomorphological landscape images familiar to students during geomorphology unit teaching in secondary geography education, it will have more effects on teaching. In this paper, we analyze whether teaching of geomorphology unit using media(movie, drama, entertainment program) background images familiar to students have an effect on understanding of teaching facts and interesting or not. Firstly, teaching using media data is effective in understanding of teaching facts and the results of examination taken after teaching improved. Secondly, teaching using media data is effective in interesting and understanding on geomorphological landscapes. Most students recognized this teaching method to be new and became to be interested in learning geomorphology unit, and answered that it was helpful to understand geomorphology unit.

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Reporting on Hallyu and Cultural Public Relations : Analysis of News Frame on Hallyu in the German Media (한류보도와 문화홍보 : 독일 언론의 한류보도 프레임 분석)

  • Nam, Il-Woo
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.312-324
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    • 2017
  • This study examined how German newspapers and magazines report Korean mass culture, specifically what content on Hallyu (Korean wave) was present and what news frames were used. External characteristics, the content attributes, report trend, and news frames on Hallyu in the German media were analyzed. According to the results, German media from 2009 to 2014 reported the least about Korean wave with only a total of 78 articles. The greatest amount of articles occurred in 2012 when by PSY was a global success. The most common Korean wave articles focused on film and K-pop, but not drama. Hallyu news showed mostly a positive trend. Additionally, a thematic frame was used. Content revealed that a culturally interesting frame was most common. In order to improve the Korea image in Germany, it is proposed that 'the mediated Culture PR' be adapted to German media.

Relationships among Body Image Concern, Restrained Eating Behavior and Self-esteem of Middle School Students in One City (남.녀 중학생의 신체관심도, 절제식이행동과 자아존중감의 관계 - 일개 시를 중심으로 -)

  • Yoo, Moon-Sook;Choi, Jung-Boon;Bang, Kyung-Sook
    • Korean Parent-Child Health Journal
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    • v.13 no.1
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    • pp.1-7
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    • 2010
  • Purpose: The purpose of this study was to investigate the relationships among TV involvement, body image concern, restrained eating behavior and self-esteem of middle school students in one city. Methods: A cross-sectional survey design was used. A total of 229 boys and 267 girls enrolled in the middle schools completed self report questionnaire in June, 2009. The data was analyzed by using SPSS/WIN 17.0. Results: Of boys, 24.5% was over-weight/obese while 12.7% of girls was over-weight/obese. Compared to boys, girls involved more in TV (p<.001), and showed more body image concern, and restrained eating behavior (p<.001), but had lower self-esteem (p=.020). A significant positive correlation between TV involvement and body image concern was found in both boys and girls. However, only girls showed a negative association between TV involvement and self-esteem, and as well as between restrained eating behavior and self-esteem. As grouped by BMI, both boys and girls showed significantly different scores in restrained eating behavior (p<.001). Conclusion: These results suggest that the increased number of obese young adolescent need a weight management program including control for unhealthy eating behavior. The influence of mass-media on distorted body image for adolescents should be corrected. Also, an intervention for young obese girls to promote their self-esteem needs to be developed.

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The Semiotic Meaning of Myth of Family and Gender Through the Corporate Advertisement: Focusing on the SK Advertisement (기업광고를 통해 본 가족신화와 젠더의 기호학적 의미: SK기업광고를 중심으로)

  • Cho, Hee-Sun;Baek, Seon-Gi;Yang, Da-Jin
    • Journal of the Korean Home Economics Association
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    • v.48 no.9
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    • pp.27-40
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    • 2010
  • This study attempts to identify the process in which how the Myth of family and gender image are reproduced and taken in by the recipients through semiotics analysis of three versions consisting of children, husband and housewife series of SK corporate's TV advertisements from the last half of year 2009 to the first half of year 2010. The analysis of the corporate advertisements shows that each advertisement binds and stereotypes concept of family and gender to Myth of family, especially case of female, and consequently, the result through text analysis is that corporate advertisements reproduce and restructure traditional Myth of family and role of gender. Going forward, Family study requires to realize importance of effect of mass media, especially of TV advertisement, to research diverse case studies and searching about it.

Severe bony ankylosis of the temporomandibular joint on one side and contralateral adhesion: A case report

  • Song, Ji-Young;Kim, Seong-Gon;Choi, Hang-Moon;Kim, Hyun Jung
    • Imaging Science in Dentistry
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    • v.45 no.2
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    • pp.103-108
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    • 2015
  • Bony fusion between the mandibular condyle and skull base involves temporomandibular joint (TMJ) bony ankylosis. This condition might originate from trauma, infection, or systemic disease. TMJ adhesion can develop after synovial damage. Both TMJ ankylosis and adhesion lead to functional impairment and pain. Here, we present a case of a 50-year-old female who had bony ankylosis of the right TMJ and adhesion of the left TMJ. She had otitis media in the right ear. A large mass in the right TMJ was observed on computed tomograph. Magnetic resonance image showed a large fused bone mass with normal bone marrow in the right TMJ and flattening of the condyle with a thin disk in the left TMJ. Gap arthroplasty with temporal fascia was performed on the right TMJ, and discectomy, high condylectomy, and coronoidectomy were performed on the left TMJ. During a 2-year follow-up after surgery, the patient had no recurrence.