Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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A Study on the Sociocultural Attitude toward Appearance and Appearance-management Behavior - Focused on Females in Their Twenties -

외모에 대한 사회.문화적 태도와 외모관리행동에 대한 연구 - 20대 여성을 중심으로 -

  • Published : 2003.05.01
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Abstract

The Purpose of. this study was to investigate the relationship between sociocultural attitude toward appearance and appearance-management behavior. The method of the study was survey research by using questionnaires. Subjects were 323 females in their twenties. Statistical analysis methods were frequency, percentage, factor analysis, one-way ANOVA, X²-test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of females in their twenties, they experienced in diet, plastic surgery, skin care, make up, and hair dyeing. There were significant differences in body satisfaction between groups according to body image distortion. Respondents were barely satisfied with their body, and the group with high body image distortion showed low body satisfaction. Sociocultural attitude toward appearance factors was analyzed into 2 factors, iternalization of mass-media and social recognition toward appearance, which respondents considered importantly. A significant difference was found in sociocultural attitude toward appearance and appearance management behavior. The group with positive sociocultural attitude toward appearance was analyzed to show high appearance concern and many experiences of appearance management behaviors.

Keywords

References

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