• Title/Summary/Keyword: Image Change

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Persuasion Effects of Corporate Sports Marketing Strategy on the Corporate Image : Focused on the Moderating Effect of Origin Perception and Corporate Reputation (기업의 스포츠마케팅 전략에 따른 기업이미지 설득효과 : 원산지 인식과 기업평판의 조절효과를 중심으로)

  • Chang, Kyung-Ro;Kim, Min-Cheol
    • 한국체육학회지인문사회과학편
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    • v.54 no.4
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    • pp.347-361
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    • 2015
  • The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.

Body Image of Stripe Design Variations in Semi-tight Skirt (세미 타이트 스커트의 스트라이프 디자인 변화에 따른 신체 이미지)

  • Lim, Hea-Lyong;Uh, Mi-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.2
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    • pp.145-154
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    • 2015
  • This study aims to identify the differences of body image when the stripe direction and width change of semi-tight skirt. The semi-tight skirt pattern was made using the standard size of a women in their 20s. 12 semi-tight skirt models combining 6 kinds of stripe directions and 2 kinds of stripe widths were made using CLO 3D virtual clothing system. The data was evaluated by 126 fashion design majors. The results were as follows; In accordance with the body image factor analysis of semi-tight skirt, three image factors were identified; whole body optical illusion, calf optical illusion and hip optical illusion. Among these factors, the whole body optical illusion factor is the most important factor. The body image depending on the stripe direction and width change of semi-tight skirt mostly showed the significant difference. In accordance with the analysis on the interaction effect of body image depending on the stripe direction and width change of semi-tight skirt, the whole body, calf and hip optical illusion factors showed the significance. The interaction of body image had independent influence on all factors of stripe direction and width. In particular, the interaction of stripe direction and width had the most significant influence on the whole body optical illusion.

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Change Detection of a Small Town Area from Multi-Temporal Aerial Photos using Image Differencing and Image Ratio Techniques (다시기 항공사진으로부터 영상대차법과 영상대비법을 이용한 소도읍 지역의 변화 검출)

  • Lee, Jin-Duk;Yeon, Sang-Ho;Lee, Dong-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.1
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    • pp.116-124
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    • 2008
  • This study presents the application of multi-temporal and multi-scale panchromatic aerial photos for change detection in a small urban area. For aerial photos of the scale of 1:20,000 taken in 1987 and 1996 and the scale of 1:37,500 taken in 2000. Pre-processing that make the same conditions to all of the aerial photos was carried out through geometric correction, registration, contrasting, resamplimg, and mosaicking and then change detection were carried out respectively by image differencing and image ratio techniques. As a result, the change of urban features and landcover were able to be detected from panchromatic aerial photos that is single-band images and then the detected change results were compared between both techniques.

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Change of Porosity and Water Vapour Transport Properties of Wool Fabrics by the Change of Moisture Regain and Fabric Structure (모직물의 수분율 변화와 구조에 따른 기공도 및 수분전달 특성변화)

  • 김동옥;나미희;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.6
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    • pp.820-828
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    • 1999
  • The purpose of this study was to investigate the changes of pore area and water vapour transport by the changes of moisture regain and fabric structure of wool fabrics, As specimens 4 worsted wool fabrics were used. The pore area were measured by image analysis method and dinamic vapour transport and water reisitance was determined by clothing-environment-body modelling system. The pore area was changed by the moisture regain of wool fabrics. The change of pore area was influenced by the yarn twist thread count and cover factor and the weave type. The water vapour transport was changed by the moisture regain. The change of water vapour transport was influenced by the change of pore aree which was determined by image analysis.

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Object-based Change Detection using Various Pixel-based Change Detection Results and Registration Noise (다양한 화소기반 변화탐지 결과와 등록오차를 이용한 객체기반 변화탐지)

  • Jung, Se Jung;Kim, Tae Heon;Lee, Won Hee;Han, You Kyung
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.37 no.6
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    • pp.481-489
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    • 2019
  • Change detection, one of the main applications of multi-temporal satellite images, is an indicator that directly reflects changes in human activity. Change detection can be divided into pixel-based change detection and object-based change detection. Although pixel-based change detection is traditional method which is mostly used because of its simple algorithms and relatively easy quantitative analysis, applying this method in VHR (Very High Resolution) images cause misdetection or noise. Because of this, pixel-based change detection is less utilized in VHR images. In addition, the sensor of acquisition or geographical characteristics bring registration noise even if co-registration is conducted. Registration noise is a barrier that reduces accuracy when extracting spatial information for utilizing VHR images. In this study object-based change detection of VHR images was performed considering registration noise. In this case, object-based change detection results were derived considering various pixel-based change detection methods, and the major voting technique was applied in the process with segmentation image. The final object-based change detection result applied by the proposed method was compared its performance with other results through reference data.

Designation of Buildings in Urban Area of High-resolution Satellite Image Using Generalized Hough Transform

  • Lee, Seung-Hee;Park, Sung-Mo;Lee, Joon-Whoan;Kim, Joon-Cheol
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.156-158
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    • 2003
  • Analysis of high-resolution satellite image becomes important for cartography, surveillance, and remote sensing. However, there are lots of problems to be solved for automatic analysis of high-resolution satellite image especially in urban area. The problems are originated from the increased complexity due to the unnecessary details and shadows, and time-varying illuminations. Because of such obstacles, it seems impossible to make automatic analysis. This paper proposes a way of change detection of buildings in urban area by using digital vector map. The proposed way makes the buildings on the vector map parameterized, and searches them in the preprocessed high-resolution image by using generalized Hough transform. The searched building objects are overlaid on the satellite image. The overlaid image can help to detect the change of building rapidly.

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Autofocusing Mechanism of a Triple-Magnification Infrared System (3중 배율 적외선 영상 장비의 자동 초점 조절 방안)

  • Jung, Hyojung;Jeong, Suseong;Yang, Yunseok;Lee, Yongchun;Han, Jeongsu
    • Korean Journal of Optics and Photonics
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    • v.31 no.6
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    • pp.314-320
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    • 2020
  • The optics used in an infrared imaging system has a strong refractive-index change according to temperature, so an autofocus control function is essential for a military infrared imaging system with a wide operating-temperature range. In this study, we design a triple-magnification infrared imaging system, and to compensate for the change in refractive index according to temperature we measure the change in the lens focus according to temperature. The autofocus control function was implemented by using the measured movement amount, and we could obtain an image with satisfactory resolution performance over a wide range of operating temperatures.

Change Detection Using Image Differencing Method in Pyeongtaeg City (화상간(畵像間) 차이법(差異法)을 활용한 평택시 지역 지표면(地表面) 변화탐지(變化探知))

  • Rim, Sang-Kyu;Kim, Moo-Sung
    • Korean Journal of Soil Science and Fertilizer
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    • v.35 no.3
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    • pp.185-195
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    • 2002
  • The purpose of this study is to evaluate and seek the best suitable band and threshold boundary level on the change detection of image differencing method using Landsat TM data(20 May 1987 and 20 May 1993) in Pyeongtaeg City. The change detection images differencing method were evaluated by using normal reference data with an optimal threshold level{$mean{\pm}(SD{\times}T$ value). The normal reference data consisted of positive change{change dark into light in image pattern, that is, it changed arable land(paddy, upland, forest and so on) to artificial area(buildings, vinyl-house and roads, etc)} and negative change(change light into dark in image pattern, that is, it changed artificial area into arable land). As the result, the kappa coefficients of visible bands(D1, D2 and D3) were higher than those of infrared bands(D4, D5 and D7), and than D1 image with 1.0 thresholding and normal reference data was a improved result in the land-surface change detection such as kappa coefficient : 68.4%, overall accuracy : 89.2%, negative change : 6.6%, positive change : 10.6%.

Organizational Change Readiness, Service Innovation, and Corporate Image in Improving Competitiveness: A Case Study in Indonesia

  • HUTAPEA, John Gunung;NIMRAN, Umar;IQBAL, Mohammad;HIDAYAT, Kadarisman
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.683-693
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    • 2021
  • Shipping has become an important sector in supporting social, economic, government, defense, security, cultural and other sectors to unite separate islands and broad seas. Thus, ports automatically become an important facility in Indonesia. The purpose of this research is to test and explain the effect of Organizational readiness for change, Service Innovation, and Corporate Image on Perceived opportunity and challenge. The research model with inferential analysis uses Structural Equation Modeling (SEM) analysis with the WarpPLS approach, expected to answer the statements of problem and be able to test the desired hypothesis. The model development in this research was based on the background, statements of problem, conceptual framework and research hypotheses. The model referred to is "Complete and Comprehensive Port." Its development was carried out through studying and synthesizing various sources. The most important source is the results of literature review in the form of theoretical developments and research results, then continued with compilation. The use of Organizational Change Readiness, Service Innovation, and Corporate Image in improving Port Competitiveness is seen as one of the novelties of this research, specifically the use of the Organizational Change Readiness variable which is often used in high-flexibility companies but now used in port companies as well.

Design Analysis of Hydraulic Excavator since 1990 (1990년대 유압굴삭기 조형 분석에 관한 연구)

  • 윤진필;문무경
    • Archives of design research
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    • v.13 no.4
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    • pp.233-242
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    • 2000
  • The traditional image of hydraulic excavator started to change in two ways since 1990. First, post-heavy equipment's visual image was new waves to traditional image of heavy, strong, and wild. They are the negative aspect that excavators have. Another movement of getting rid of its negative image can be found in late-heavy equipment, which was intended to adapt traditional and positive, but off negative images. In 1990s, the design trend is moving from warm/hard to warm/soft, and KOBELCO can be exceptional example that went even further, gone up to cool-soft image. KOBELCO specially aimed 'post- excavator image' strategy, which has been successful. Image of cabin as a human space changed little bit further than outside image. Each company tried to differentiate the design of cabin focusing on its safety. Following paragraphs show specific trend of image change in form, colour, texture, and the composition. Major visual image change in form tries to follow the image of cars and home appliances which are showing the movement from tough and hard image to soft one. Structural change on local image shows the movement from angular edge to edgeless and the movement of cabin's pillar C placed to back of the equipment with gentle inclination. All of these movements are the result of effort to improve traditional excavator's negative image, that top structure is assembled separately, to positive ones. Today's tendency about its color becomes important to apply two different colour styles. Each style has brightness and tone comparison. As an enormous power convey system, it was in common that its brightness comparison was useful because of the alarm of its damage possibility. However, as its colour control and its design have been emphasized gradually, the tone comparison takes a part in an important role, too. As an example, there is an occasion that these comparisons are compromised simultaneously. In the respect of its image creation, its texture treatments make the tendency of being the same as passenger cars. It is caused from its development of the manufacture techniques of from the fabrication method in small business to the press method in big firm. Further, it is also because of its improvement of painting & coating skills. It may prohibit the reflection effect from solar rays. In the point of view of its visual images, it is recognized the prominent tendency that its composition has been gradually decreased. Lots of windows and the frames tends dark-colour as a whole. It is more preferred to have one colour image, but except KOBELCO and HITACHI. As well, there is another high-tendency to improve its standard treatments, especially for its corner and texture treatments.

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